As a balloon twisting business one of your main challenges is going to be promoting yourself and your business and although the internet is the obvious choice, the big question for you is how to go about getting your name out there? The majority of small and single owner businesses in this day and age have a website, but, unless the content on that site attracts an audience and resultant traffic through search engines to your site and helps convert it into sales, it's basically a waste of your time and effort!
Your brand name is what people should remember and is the critical part of your advertising as it informs a targeted customer why they should buy your product. In addition, are reasons for your brand being promoted and why it represents good value for money! For any small business, establishing a brand name and the quality product and service associated with it is crucial in building trust in your customers. This especially applies to any product, such as a balloon twisting service, related to children and corporates.
Your Marketplace
When starting out on your new business venture of balloon twisting, you are entering a marketplace in which you and your product are unknown. With an established business reputation, consumers have that security as a guarantee, whereas you, as a new business, must convince them why you can be trusted.
That is the basis of the challenge facing you, so how do you go about meeting it?
You will have researched your target markets and your competition and you should have an insight into what your consumers want and their motivation for buying your type of product. The majority of consumers either want to please themselves and their families, or to enhance their images and that of their organizations. Understanding your customers and their needs enables you to describe your product and use the words that will attract your customers.
The Right Words
There is an old saying that explains this situation very well: “it's not what you say, it's how you say it”. Promoting your business of balloon twisting online and gaining consumer traffic to your website means pleasing Google. This will not happen with only some great content but with Ads that demand attention from the search engine directories and the online consumers. Google have vast experience in determining the likes and dislikes of consumers in the many and varied markets. Therefore, if you want your balloon twisting website to grab attention, your strategy should be thinking the same way as Google! Your mission should be to deliver the most impacting and relevant content, with the help of Google Ads. Get this right and everything else falls into place.
Create descriptive, meaningful content with powerful Ads that is relevant and directed towards consumers who are most likely to buy into balloon twisting. This helps search engines pick up and direct searchers towards the appropriate sites, which in turn get higher and preferred list rankings and therefore, more traffic. The better and more descriptive and relevant your Google Ads, the greater the exposure and attention for your website and rewards for your business. It's all about getting your message across, fast, with the impact of Google Ads to get those customers to your site and hold them, before they move on to your competition.
Although site content has always been a critical aspect of attracting customers, in the early eras of the Internet, the emphasis was on providing volumes of links; much like dishing out pieces of paper with your name and address on. The more links you had on your website, the greater the opportunity of getting more traffic. Google and various other search engines changed that philosophy and today it's about the quality content you use to promote your business; not how many links you have! It is a factor, primarily due to consumers now concentrating their searches on Google and Bing. Both these search engines became increasingly dependent upon site content and the usage of Google Ads regarding the directing of traffic to particular websites.
Market and Consumer Awareness
As mentioned previously, being aware of the consumer market that will relate to your type of product and your defined market brand are the first steps in getting noticed. Consumers have become increasingly aware of what they want and what is available; therefore, your marketing cannot be presented as a hit or miss attempt to get their business. One question that must be answered is what type of content is required to generate traffic to your balloon twisting website.
By using the profile of your average consumer, you can construct carefully composed product descriptions; with search engine-friendly Google Ads. Use the advertising media of articles, blogs, social media posts, newsletters, and press notices for your pre-determined consumer groups. This ensures your website receives the attention it deserves from Google, which directs traffic and eventual customers!