The Complete Digital Marketing Certification

Facebook Advertising Certification

Learning about Facebook Ads is absolutely essential to anyone involved with online and social media marketing. Whether you're looking to market your own brand more effectively, improve your skills in your job or become a Facebook ad expert, this course covers everything you need.

This course provides a comprehensive guide to Facebook advertising, including how to select your objectives, target your audience and practically create effective Facebook ads. From how to format, place, test and track your ads, to practical campaign examples, this course covers everything you need to know about every element of Facebook advertising.

You Will Learn

• How to choose your ad objectives and target your audience
• The different types of Facebook ads and how to create them
• How to test and track your ads for maximum efficacy
• Placing your ads in the correct formats and on the right platforms
• How to create practical and effective Facebook ad campaigns

Benefits of Taking this Course

• You will increase customer traffic through effective messaging
• You will vastly improve the reach of the brand you are responsible for
• You will ensure that your social media campaigns reach your target market
• You will be able to expand your skill set to include Facebook marketing
• You will learn how to implement the most effective Facebook ad campaigns

Google Analytics Certification

If you have been looking for a way to learn more about the people who visit your website, along with their needs and behaviors while there, Google Analytics is perfect for you. This is a free tool that you can connect to virtually any website, as long as you have access to the source code.

Once connected, Google Analytics can deliver almost any information you want regarding your web content, advertising efforts and the way your audience interacts with your web content. While logging in for the first time can feel a bit overwhelming, a bit of knowledge about the tool can help you navigate with ease its user-friendly dashboard.

This course goes into detail about Google Analytics, so you can confidently find the information you need to ensure your company succeeds. We begin by giving you a brief overview of Google Analytics, including how it works and why you should use it with every website you run.

Next, we give you information regarding navigating your dashboard, including details about widgets and how to customize the information you see. We also give you a rundown of the most popular types of reports you can run. Finally, we review information regarding campaign and conversion tracking.

You Will Learn:

• How Google Analytics can track details regarding your users and traffic sources
• The definitions of key terms relating to Google Analytics
• What a segment is and how you can use segments to better analyse data
• All about a relatively new type of report available to Google Analytics users
• How to use UTM parameters to ensure that you are achieving your website's goals

Benefits of Taking this Course:

• Learning how to better track your traffic, which can lead to improved ad campaigns and web content
• Understanding the importance of regularly reviewing reports and acting on necessary changes
• Getting a better understanding of the needs of your audience
• Learning which features of Google Analytics are the most useful, saving you time
• Being able to take control of your web content, so you can tailor it to your company's unique needs

Instagram Marketing Certification

The world of marketing changed exponentially with the introduction of social media. Not only did social media platforms allow for a major expansion in marketing demographic outreach, but it introduced an affordable avenue for businesses and companies to market their brand.

Since its inception in 2010, Instagram rapidly became a sought-after platform for marketing. As with any form of marketing, Instagram marketing requires research, legwork and a budget. However, the potential to reach the masses is far greater than with any other platform for product marketing, albeit print, digital format or social media.

In this Instagram Marketing course, we will look at the brief history of Instagram to gain a better understanding of how the platform works. In addition, we will learn how to effectively use Instagram as a means of domestic and global brand outreach to maximize the potential for success.

If used effectively, Instagram marketing may be the only form of marketing that is required for a brand.

You Will Learn:

• The history of Instagram
• The role that Instagram marketing plays
• The formula for Instagram's success
• Defining business goals
• Setting marketing objectives
• How to create a content strategy
• How to define your target market on Instagram
• Instagram marketing challenges
• How to take advantage of Instagram tools

In general, marketing requires a good bit of research. It is important to clearly identify a brand and to market the product/service to the right demographic. Although Instagram is a social media platform, it is not exempt from the rules of efficient marketing. Therefore, to be a successful Instagram marketer or to make sure that the right form of marketing is used for a business, communities and users need to be identified. The latter is particularly important, as it is estimated that 95 million photos and videos are shared via Instagram every day. Therefore, to ensure that a brand is not lost within the sea of many brands and business, the correct target audience needs to be identified.

Reddit Marketing Certificate

Reddit is extremely important for your marketing strategy and can help drive traffic to your business. Ranked seventh most-visited website in the US (according to Wikipedia – Jan 2022), Reddit's popularity and demographic establish it as a useful marketing tool.

When you learn how to use the different features of Reddit, you can count on getting a huge number of hits - mostly upwards of 100,000 and even up to 1 million. What's more, most people who use Reddit are also likely to share your information with others.

The most important thing after building your business is to advertise your products, content and services, so that people are aware of how they can benefit from you.

What's Covered in the Course?

This video course on Reddit will explain the following important information:

• How to sign up for an account and why you should post on Reddit – advantages for your business marketing;
• How to increase your comment karma, as well as post karma on Reddit, by posting good content;
• How to create engaging and interesting posts, as well as Reddit adverts;
• How to follow guidelines, do's and don'ts on Reddit, in order to collect upvotes;
• How to use the Reddit gold subscription, and the benefits of using it,
• How to sell your content on Reddit and earn revenue from Fiverr using Reddit;
• How to create and popularise subreddits.

This video course offers the following benefits

Familiarising yourself with Reddit offers several benefits, including:

• With 60 million users every month, Reddit is a reliable online tool to market your content or product;
• You can effectively learn how to leverage the tools, to research your target audience;
• Extensive customer outreach and lead generation;
• Establishing your brand image, building a reputation and creating a community.

Reddit boasts a niche audience for different products and services and can help significantly boost website traffic, when you post high quality content that promotes engagement and interest.

Skype for Business Certification

Designed for a corporate environment, Skype for Business allows users to quickly connect and communicate with multiple people at a time.

From collaborative online team sessions to streaming a meeting or joining a conference from a phone, Skype for Business provides a simple and efficient environment for users to interact across a globally dispersed company.

This course takes an in-depth look at how Skype for Business works and how various features such as instant messaging, audio and video calls, presence indicators and the Skype for Business collaborative tools can be used to improve the overall productivity and communication methods of a business.

You will learn:

• How to install Skype for Business and integrate it with the Microsoft Office 365 suite of products.
• How to add contacts from inside and outside of your organisation and how the Skype for Business presence indicators work.
• How to instant message and make audio and video calls with single and multiple participants.
• The various ways that a Skype for Business online meeting can be scheduled and joined.
• How to effectively use the collaboration tools that Skype for Business offers, including screen sharing, PowerPoint presentations, whiteboards, polls and Q&A.

Benefits of taking this course:

• You will learn how to use Skype for Business to set up and run more effective meetings.
• You will discover how Skype for Business can help take your meetings to the next level with its various sharing and collaboration tools.
• You will gain insight into the various communication methods Skype for Business offers, which will enable you to help your business communicate more efficiently.
• Your knowledge will allow you to determine whether Skype for Business is the right choice for your business.

Social Media Marketing Certification

The marketing landscape has changed exponentially in the last decade, with the rise in social media usage and popularity.

While 10 years ago, using platforms like Facebook and Twitter (now known as X) were used as advertising options, nowadays, the first choice of marketing is always via social media.

Most marketers will admit that social media marketing is an important element of their business and primary service that is provided.

According to Social Media Examiner, the majority of marketers around the world are participating in social media. However, with all the various social media platforms, it is often challenging having to navigate successfully through each one as a marketer.

Obviously, the primary goal of the seller plays a big part in deciding which platform ought to be used for best consumer outreach. But each platform has its own nuances, niches and method of operation.

Once a marketer identifies the best way to navigate through each platform, the benefits of social media marketing are unbeatable. Let's take a look at what we will learn in this social media marketing course:

What you will learn:

• How to increase brand recognition through social media marketingSEO
• How to use social media to boost website SEO
• How to decrease marketing costs with the use of social media marketing
• How to ensure better customer experience and satisfaction through social media marketing

Benefits of this course:

• Know how to use social media tools and resources to raise brand awareness
• Identify hidden costs and learn to decrease costs
• Understand why enhanced customer service will result in better business
• Understand the complexity of social media marketing and marketing in general

YouTube Marketing Certificate

The outreach and power of YouTube works excellently for small businesses, including those who have limited physical channels of distribution.

An interesting and high-quality video on YouTube helps generate traffic to your website and attracts attention from prospective users.

In order to be able to maximize your usage of YouTube, you need to be familiar with its numerous features and tools.

This video course on YouTube covers a number of important topics, including the following:

What's Covered in the Course?

• How to search for the right keywords using the Google Search tool, and how to embed those keywords on your title and subtitles, in order to drive traffic;
• How to get your video listed next to trending YouTube videos;
• How to get more comments and thumbs ups;
• Using the snowball marketing effect;
• How to live stream your video for the first time;
• How to insert adverts;
• How to use recommendation algorithms and other tools, to increase traffic to your business website;
• How to use the 'Featured Video' option, to generate more interest in your product;
• How to create an impactful YouTube video, including voice quality, images, pacing, communication, and so on;
• How to use hashtags;
• How to use Facebook marketing and pinning.

This video course offers the following benefits

The numerous benefits of becoming familiar with the tools and features of YouTube videos include:

• An understanding of how to use the different features of YouTube, to maximize viewership;
• A clear idea of which YouTube videos are working best for your purposes;
• As you become familiar with SEO strategies, you can experiment with your budget, to see which advertising is best for you – this way, you don't have to waste your hard earnt money from the beginning;
• You will be able to create high-quality, interesting and well-structured videos that run for longer times;
• You can generate revenue from video viewership;

You can use YouTube to effectively showcase your brand, create a community of followers and market your products to a wide target audience.

YouTube Masterclass Certification

There are over 300 hours of video uploaded to YouTube every minute, making it a very hard market to break into, if you have dreams or aspirations of running a successful YouTube channel.

It takes a deceptively large amount of hard work to get your channel up and running, to create quality videos and to attract a wide enough audience to ensure that your efforts pay off and that your content stands out. It is extremely competitive, and you need a lot more than just great content, in order to thrive - you need to know how to get your content seen by as many people as possible.

This course goes into detail about how to build and maintain a successful YouTube channel. It begins by giving you a brief introduction to the things that you need to have in place before you can start creating content.

The course moves on to discuss the best ways in which to create content, ensuring that your ideas generation sessions are successful.

Next, we review ways in which to get your video viewed by the widest possible audience.

Finally, the course gives you tips and information on how to make your videos profitable.

You will Learn:

• The three pieces of equipment that you need, in order to get started
• All about screen resolution and recommended sizes
• The differences between quality, quantity and consistency, and why each of these are important
• How thumbnails can make or break your video's views
• Tips on creating the best thumbnail, in order to attract a bigger audience
• How to attract advertisers to your content

Benefits of Taking this Course:

• Learning about the three general categories of content
• Learning how to determine what type of content is best
• Understanding the role that search engine optimisation plays in your success
• Learning how to write titles and description that help your video to achieve a high search ranking
• Understanding more about YouTube's advertiser policies

The course is broken down into 0 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 0 modules there is a multiple choice test. The questions will be on a range of topics found within the 0 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 4 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.