Introduction to Google Ads Certificate
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2024
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I am a hands-on learner, nothing goes in when I am bored blasted. This course was fantastic, the material for each module is provided in writing, which can be printed and read wherever you are in in your own time, all devices compatible and a short video showing how to do it using Excel.
You can re-visit each module however many times you want, even after completing the exam. The exam is totally content driven (what they teach is what they ask).
This is a great site to learn and I will be recommending it to everyone, Do a course…
Paul Byrne
I my opinion it is the best idea for people who working full time. You can start anytime you want, all files you can keep to learning. You are boss yourself:-)
The platform is available anytime, I can back to module if I forgot something. I recommend for everyone who wants broaden their knowledge.
leksandra Szczepaniak
Having worked in schools for years and having a recently diagnosed son this course has opened my eyes to the world of Autism. The course is both informative, easy to work through and enables the learner to gain full understanding about all aspects of Autism.
Through completing this course I have gained employment supporting a child with Autism and I have been able to implement many strategies to assist both my pupil and also my own son.
I would highly recommend this course if you would like to gain a richer understanding of Autism and would like to study online and at your own pace.
Jo Price
Excellent.... Very much enjoyed the course and will do more and more.... As this is an online course, all of the information is available to you whenever and wherever you require it. You can study at a pace that is comfortable for you, and access the information in the course 24 hours a day. Most people who take the course still work full time, which helps you maintain your current lifestyle whilst working towards achieving your dreams.
To access the course, you will require a device that allows you to access the internet, and not only can you see the course, you can also use the online support feature.
Furthermore, you will find the course to be incredibly easy to go through thanks to the individual modules.
When completing the course, you must pass a multiple choice test, and you will then be awarded your diploma. They can post the diploma certificate to you for an additional cost, or you can download and print the certificate at home.
Moosa Nazim
At age 44, I took a notion to start a new career, so I booked a Travel & Tourism online course with New Skills Academy.
I was actually pretty nervous when I looked at the modules as it’s been years since I studied!
I was pleasantly surprised at how well the course flowed and how uncomplicated it was. The presentation of the course was easy to read and understand.
When I got to the final test, I was nervous, but had no need to be. It was a general test of knowledge and I passed with 70%. I feel proud!
Angela Wilson
A brilliant course which was very informative and I really enjoyed it. Very difficult test at the end so you do really need to read through every module to do the test and pass it.
I will be recommending it to all my friends for sure. The bonus is I have access to this information forever. So I can revisit it anytime I like, how great is that??? I think its amazing personally.
Jay Harper
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2024
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I am a hands-on learner, nothing goes in when I am bored blasted. This course was fantastic, the material for each module is provided in writing, which can be printed and read wherever you are in in your own time, all devices compatible and a short video showing how to do it using Excel.
You can re-visit each module however many times you want, even after completing the exam. The exam is totally content driven (what they teach is what they ask).
This is a great site to learn and I will be recommending it to everyone, Do a course…
Paul Byrne
I my opinion it is the best idea for people who working full time. You can start anytime you want, all files you can keep to learning. You are boss yourself:-)
The platform is available anytime, I can back to module if I forgot something. I recommend for everyone who wants broaden their knowledge.
leksandra Szczepaniak
Having worked in schools for years and having a recently diagnosed son this course has opened my eyes to the world of Autism. The course is both informative, easy to work through and enables the learner to gain full understanding about all aspects of Autism.
Through completing this course I have gained employment supporting a child with Autism and I have been able to implement many strategies to assist both my pupil and also my own son.
I would highly recommend this course if you would like to gain a richer understanding of Autism and would like to study online and at your own pace.
Jo Price
Excellent.... Very much enjoyed the course and will do more and more.... As this is an online course, all of the information is available to you whenever and wherever you require it. You can study at a pace that is comfortable for you, and access the information in the course 24 hours a day. Most people who take the course still work full time, which helps you maintain your current lifestyle whilst working towards achieving your dreams.
To access the course, you will require a device that allows you to access the internet, and not only can you see the course, you can also use the online support feature.
Furthermore, you will find the course to be incredibly easy to go through thanks to the individual modules.
When completing the course, you must pass a multiple choice test, and you will then be awarded your diploma. They can post the diploma certificate to you for an additional cost, or you can download and print the certificate at home.
Moosa Nazim
At age 44, I took a notion to start a new career, so I booked a Travel & Tourism online course with New Skills Academy.
I was actually pretty nervous when I looked at the modules as it’s been years since I studied!
I was pleasantly surprised at how well the course flowed and how uncomplicated it was. The presentation of the course was easy to read and understand.
When I got to the final test, I was nervous, but had no need to be. It was a general test of knowledge and I passed with 70%. I feel proud!
Angela Wilson
A brilliant course which was very informative and I really enjoyed it. Very difficult test at the end so you do really need to read through every module to do the test and pass it.
I will be recommending it to all my friends for sure. The bonus is I have access to this information forever. So I can revisit it anytime I like, how great is that??? I think its amazing personally.
Jay Harper
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Keith Smith
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
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More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops