Sales Basics (Lightning Skills Bundle) Certificate

Evaluating a Marketing Plan Course

Learning how to evaluate your marketing plan is absolutely vital to ensure the strength of your brand and the effectiveness of your marketing efforts. No matter your business size or nature, your success is directly linked to constantly evaluating your marketing plans. This course provides a comprehensive guide to evaluating your marketing plan by providing you with a comprehensive marketing plan checklist and brand evaluation guide to make sure you include every necessary element. From how to use customer feedback to effectively evaluate your brand image and marketing plan, to the science of specifically evaluating your digital marketing campaigns, this course covers everything you ever need to know about evaluating your marketing plan.

You Will Learn

• How to use a checklist to ensure a complete and effective marketing plan
• How to evaluate your entire brand and include it in your marketing plan
• The different methods of gathering and using customer feedback to evaluate your marketing plan
• The science of specifically evaluating your digital marketing plan

Benefits of Taking This Course

• You will improve your digital footprint and maximise site and page visits and engagement
• You will connect with your customers and gain their trust and loyalty
• You will increase your customer base and attract new business opportunities

Introduction to Reddit Marketing Course

Learning about Reddit marketing is absolutely essential to anyone looking to increase their brand awareness and site traffic by harnessing the power of one of the most credible and reliable sources of online information.

This course provides a comprehensive guide to truly understanding how Reddit works, how to include it in your marketing plan and the behaviour and habits of Reddit users and editors. From the type of content to use and the different marketing and advertising strategies, to a detailed analysis of the target market, this course covers everything you need to know about successfully marketing your brand on one of the most visited websites in the world today.

You Will Learn

• How Reddit works and how to successfully use it as a marketing tool
• All about the different organic and paid marketing options
• Practical examples of the most effective content to include
• A detailed analysis of the Reddit market and how to effectively engage with them

Benefits of Taking This Course

• You will significantly increase your site and page traffic
• You will increase your brand awareness and brand interaction
• You will build your customer base and improve profits
• You will avoid tarnishing your brand by making common marketing mistakes

Key Mistakes to Avoid When Marketing Course

Learning the key mistakes to avoid when marketing is absolutely essential for anybody looking to improve their marketing strategy and ensure the success of their brand, whether you’re just starting out or looking to improve on your current marketing strategies.

This course provides a comprehensive guide to avoiding common marketing mistakes such as ‘winging it’, ‘forgetting the customer’ and having a weak online presence.

From how to implement a solid marketing plan and assemble the right team, to how to ensure a successful online presence through dynamic social media strategies and an effective website and email policy, this course covers everything you need to know about every aspect of avoiding the key marketing mistakes.

You Will Learn

• How to avoid ‘winging it’ by developing a solid marketing plan and effective team
• The importance of market research and how to focus on the needs of your customers
• How to implement an effective social media strategy
• How to gain maximum results from your website and emailing strategy

Benefits of Taking This Course

• You will increase your social media reach and effectiveness
• You will dramatically improve your customer relationships
• You will achieve your brand goals and increase business
• You will attract new interest and new customers

Networking for Sales Professionals Certificate Course

Effective networking is one of the most important skills that you learn throughout your sales career. It is one that you should always be working hard to improve, as networking can make or break your sales career. It is crucial to have numerous contacts from a diverse group of backgrounds, roles and industries as part of your sales network, to give you a wide range of sales prospects. It is also important to network with people who can provide you with assistance, guidance and advice when you are met with challenges or are unsure as to how to proceed in any given situation.

This course goes into detail regarding the networking process, giving you tips and skills that you can immediately and practically incorporate into your own networking attempts. We begin by giving you the best place to start when trying to expand your network, along with reasons why and tips on how to make that first step a success. Next, we move on to discussing networking in more general terms, giving you additional tips. Finally, we discuss the type of people to whom you should reach out when growing your network.

You will Learn:

• The importance of setting networking goals
• The questions that you should ask yourself before you start any goal-setting process
• How to network effectively in just three steps
• The five types of people to whom you should reach out when building your network
• How each one of those individuals can help your sales career grow

Benefits of Taking this Course

• How to establish goals that you can reach
• Understanding the importance of volunteering
• Learning when you should talk and when asking insightful questions is best
• Learning the best time to follow up with a contact made at an event
• Understanding what to do if your network lacks one of the five recommended individuals

Sales Funnels for Beginners Certificate Course

Customers sometimes buy a product immediately upon discovering it, but they often go through several stages between first becoming aware of a product and finalising the purchase. These stages that make up the buying journey are known as a sales funnel. In this course, you will learn about the structure of an online sales funnel and how marketers use them to persuade customers to spend their money.

You Will Learn:

• The two reasons online businesses construct sales funnels
• What a lead magnet is, and how it draws potential clients into a sales funnel
• The four main stages of a typical sales funnel
• How marketers use blogging and social media to drive traffic to their sales funnels
• Why creating buyer personas can make a sales funnel more successful

Benefits of Taking This Course:

• If you are in a marketing role, this course will help you put together more effective sales funnels
• If you work in customer relationship management (CRM), you will benefit from understanding why customers make buying decisions
• If you are responsible for maintaining a company web presence, this course will help you use social media and blogging to boost sales
• If you are interested in consumer psychology, this course will help you recognise buying behaviour and how organisations build trust and loyalty
• If you are a consumer, this course will help you understand how companies try to encourage you to buy from them

Sales Pitching Course

Learning about sales pitching is absolutely vital for everyone looking to increase sales and improve their brand reach. Whether you’re just starting out or are looking to improve sales performance, developing the perfect sales pitch is of utmost importance.

This course provides a comprehensive guide to sales pitching, by teaching the importance of storytelling and dialogues as well as skills to write and edit the perfect sales pitch. From how to capture attention, offer solutions and use facts, to how to strategically edit and perfect your sales pitch, this course covers everything you need to know about relevant and effective sales pitching!

You Will Learn

• Modern sales pitching techniques such as storytelling and dialogues
• The science of writing the perfect sales pitch for any format or context
• How to capture an audience's attention and provide solutions
• How to ensure credibility and buy-in through smart editing

Benefits of Taking This Course

• You will dramatically increase sales and profit
• You will improve brand awareness and credibility
• You will grow your customer base and reach new markets
• You will avoid common sales pitch errors and resultant brand damage

Sales Tools and Technology Certificate Course

Modern salespeople use many different tools and types of technology to persuade a prospect to buy a product or service. These tools can streamline the sales process and help you keep track of important information. However, sales tools should be carefully selected and used with caution. Ultimately, they are no substitute for traditional sales skills such as making a pitch, understanding a customer’s needs and building rapport. This course will teach you how to choose the right tools for your circumstances and use them in a constructive way that boosts your productivity.

You Will Learn:

• The four questions you should ask yourself if you are thinking about using a new sales tool or piece of technology
• How to use social media as a sales tool
• How to use other applications and websites as sales tools
• How to ensure that you only choose tools and technology that will make your life as a salesperson easier
• Why you must take care not to become reliant on sales tools

Benefits of Taking This Course:

• If you are a salesperson, this course will help you make informed choices when deciding whether to use sales tools or a new piece of technology
• If you manage a sales team, this course will help you guide your team members when choosing tools to help them make sales
• If you are responsible for marketing in a small business, or work as a sole trader, this course will introduce you to popular tools that can help you reach out to prospects
• If you are responsible for training others in how to use technology at work, this course will provide you with a useful insight into the digital tools most often used by today’s sales people

The Purpose of Advertising Course

Learning the purpose of advertising is essential for anybody looking to improve their understanding of advertising and how to use it to effectively improve their brand. While many brands use advertising, few truly understand the purpose and often get it wrong.

This course provides an effective guide to the strategic purposes of advertising, such as targeted communication of information, brand awareness and using advertising as a public relations tool.

From how to educate and change public perception through advertising, to how to challenge competitors and gain maximum brand exposure, this course covers everything you need to know about the true purpose of advertising.

You Will Learn

• How to use advertising to communicate information and create awareness
• How to create a brand image and build your brand through advertising
• How to educate your market and change their perception through targeted messaging
• How to successfully challenge your competitors without damaging your brand

Benefits of Taking This Course

• You will increase your brand awareness and interaction across platforms
• You will establish a credible and trustworthy brand by advertising effectively
• You will increase sales and maximise profits
• You will avoid wasting time and money on ineffective advertising campaigns

Writing Sales Proposals Certificate Course

Strong sales proposals are a key element of the sales process.

A good proposal outlines the nature and benefits of the product or service on offer and how it can solve the prospective client’s problems. It should inspire confidence and answer a client’s questions and objections. However, writing sales proposals is not easy.

Many salespeople feel more confident presenting information verbally rather than writing out a proposal. In this course, you will learn the role of a proposal in sealing a deal, the key pieces of information you need to include and what you must avoid when putting together a winning proposal.

You Will Learn:

• Why sales proposals are important, why you must tailor a proposal to suit a client or situation and points to bear in mind when attempting to appeal to a prospective client
• How to structure your proposals so that they strike the right tone, communicate key pieces of information and persuade the client that what you are offering will meet their needs
• The common mistakes people make when writing sales proposals and how to avoid them

Benefits of Taking This Course:

• If you have to write sales proposals as part of your job, this course will help you approach the task with confidence
• If you manage or supervise a sales team, this course will provide you with a framework for teaching this important skill
• If you write strong proposals, you are much more likely to succeed in gaining business and, as a result, increase your business’ profits

The course is broken down into 0 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 0 modules there is a multiple choice test. The questions will be on a range of topics found within the 0 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 4 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.