How to use Google Ads to Promote your Nail/Beauty Service

Written by Lizzie Learn On 4th Mar 2015

Google Ads has certainly created a niche for online promotion of any business. However, it can seem a little complicated before you get started. The following is going to walk you through Google Ads including how you can promote your nail/beauty service with it.

Using Google Ads is fairly simple once you get the hang of it. Now you won't see the same results a powerful company with a multi-million dollar advertising budget will have, but you can get noticed in your local area.

Getting Started

The main point behind Google Ads is to advertise for the clients you need. You want to advertise locally and at the right time. Google Ads works on a pay-per-click set up, meaning if you do not get any visits from the ad, then you will not pay a fee. To get started you need to sign up for Google Ads which is free. You never pay to sign up for the service, just when you get a visit from an ad you created. This makes it easier for you to afford; as well as to test different advertisements to see what is going to work.

Setting a Budget

Your budget is what you can truly afford. Every company has a budget for advertising. What your budget allows is going to determine the keywords you can buy or bid on to ensure you have the ad you want. You will need to bid for certain keywords and often large companies have the budget for the exceptional keywords you would want to use. However, you do not have to spend hundreds of thousands of pounds each month. There are companies that invest only a few hundred and get the results they really need. You are also not locked into a contract when you choose to bid on words. You can change your campaign or end it whenever you want to. For example, if there is something you know is not working you can end the campaign or adjust it for the better. You can also set up a flexible budget to determine how much you are willing to pay on pay-per-click advertisements. You can change this when you need to as well.

Choosing Keywords

The main focus in how to use Google Ads to promote your nail and beauty service comes down to the keywords you select. As stated there can be some issues if you elect to bid on keywords. However, you can also bid or select keywords that are local. With niche keywords, you have plenty to choose from. It is important during your search to select words that are getting noticed. You do not want to use one word that has zero hits. No one will pay any attention to it. However, you might be able to search for keywords where you have significant hits, pair it with a zero keyword and create a phrase that gets your clientele's attention and thus gives you a better advertisement. One thing to do when searching keywords is to look for ads that the competition may have created. This will give you an idea of what you like, what seems to work, and what doesn't make you want to follow through. These are keys when it comes to words, wording the ad, and ultimately sending out the ad to promote your company.

Choosing when to Advertise

Do you know a lot about your audience? You should understand your target consumers in order to know when the advertisement should be online. You have a host of options in terms of timing. You get to set it for launch and when it will appear in search results. Google still has a huge hand in this and it goes back to bidding on keywords for appropriate timing of your ad. You want your ad to be seen whenever someone searches for nail/beauty services in your area. You also want it to be visible at key times when clients will be online. For nail companies, this would be when teenagers get out of school for the day, at night when the hard-working mum is watching her favorite show and on the weekends when there is a possibility it will be seen.

Making sure your Ads are Posted in the Right Place

Posting ads in the right place will have a lot to do with Google. However, you can also determine if you want your ads from Ads to appear just on the search engine or if you want them to be displayed on YouTube videos, YouTube pages, and all other things Google. With Ads, you do have choices.

Taking the Useful and Applying It

You now know the process of how Google Ads works and some tips on what to think about as you design the ad. Now you have to think about how you can set up an ad that will ultimately promote your company the best. The above are just the steps to follow as a means of how to use Google Ads to promote. After all, you know that you can put the advertisement in various locations including forums, on sites that sell similar products, and on Google-owned sites like YouTube. It does have a lot to do with your budget and how much work you are willing to put into your promoting through GoogleAds. The good news is you can do it with a small budget, where you determine what you can afford.