Converting Leads into Sales Certificate
Why you should study with us
Converting Leads into Sales Certificate Course
The entire sales landscape has changed dramatically in the last decade. As a result, businesses are seeking new strategies and shifting sales models: pushing for streamlined internal sales processes which require significant changes to roles, skills, technology and organisational structure. Businesses, and individuals, that learn to thrive in this rapidly changing and dynamic environment can grasp the huge opportunity to dynamically respond to changing customer requirements. Customer centric and internally aligned sales and service models lead the way for a new approach to selling, which genuinely supports customers to purchase products aligned to their needs - increasing trust, loyalty and revenue.
This course has been designed for sales staff at all levels to help you understand, respond and thrive under modern and dynamic sales models. The course covers key concepts vital to understanding and implementing processes which drive competitor advantage and increase market share. The information presented is supported by practical examples, templates and opportunities to develop and practice the skills, aptitudes and concepts needed to successfully sell to today’s savvy consumer in saturated global markets. The skills, tools and knowledge contained in this course will take you through the essential knowledge, psychology, practical steps and personal development needed to optimise your sales opportunities and convert leads into sales. Worksheets, quizzes, tests and interactive exercises are provided to reinforce and aid your learning.
What you will learn:
- How sales and service roles have changed and the immense opportunities this presents
- How to support and manage internet savvy and highly informed modern consumers
- Why sales people need to reframe products and services as solutions to customer problems
- How to use effective questioning to qualify leads and gather vital information about needs
- How to direct the buying journey and successfully input at each stage
- Simple techniques for resolving objections and ensuring the prospect is ready to close
- How and why gaining trust is so vital under the influence of social media
- The concepts of lead scoring and how it is used to optimise effort and maximise profitability
Benefits of taking this course:
- Feel more confident understanding the psychology, emotions and behaviours of customers
- Learn how to effectively position appropriate products to upsell and cross-sell
- Discover how to maintain confident communication when dealing with difficult customers
- Acquire practical methods to build trust and develop productive relationships
- Eliminate the fear of asking for commitment and getting sales
- Develop call structure and customisable templates for multiple correspondence types
- Enhance and optimise linguistic and conversational skills to aid clear communication
Taking this course will empower individuals and organisations to respond effectively to change and implement dynamic customer-centric sales processes which are ethical, effective and highly profitable.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Understand the relationship between service, selling and upselling.
- Investigate the benefits of a change in mind-set to step into the new roles
- Get to grips with the new reality of informed customers and how this impacts business processes
- Understand the importance of reframing products and services as solutions to customer problems
- Learn how to use effective questioning to qualify leads and gather vital information about needs
- Comprehend the differences between upselling and cross-selling with strategies for their effective use
- Discover how to direct the buying journey and how to successfully input at each stage
- Understand the drivers and differences in customer personalities and buying behaviours
- Learn how to analyse customer behaviours and interpret actions to reveal patterns and styles
- Discover how to maintain confident communication when dealing with difficult customers
- Uncover the crucial significance of establishing trust in customer relationships
- Understand the concept of lead scoring and how it should be used to prioritise your sales efforts
- Learn why we avoid asking for commitment and discover how to overcome fears and ask for sales
- Uncover the main reasons cold calling fails and learn how to do it effectively
- Introduce structure and customisable templates for emails and telephone calls
- Enhance and optimise telephone and conversational skills to aid clear communication
- Improve telephone etiquette and expand customer rapport development using the telephone
- Learn about the key areas in which business should focus sales change management efforts
- Review the changing scope of sales roles within business organisations
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Converting Leads into Sales Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 9 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I would like to say that I have completely enjoyed the course online and I am very pleased with the resources and information that was given. My father is very proud of me completing the course in a short amount of time and I can only give credit to New Skills Academy for giving me the opportunity to complete a qualification that will benefit me in the future. I say this because my preferred job role is a human resources manager or even assistant to start off with. Many thanks for this amazing experience and the importance of this qualification as a whole.
Kaoutar Lenabdeljilil
To be honest I was sceptical at first. There are many online courses to choose from but what intrigued me the most about this course is the number of modules (22 of them). This appeared to be more detailed than others. The reason I took this course is because I started a new role as a support tutor for a large training company. I already had some experience in working with learners who had special needs and learning difficulties but wanted more in-depth knowledge and tips to support my delivery. I also wanted to know more on the legal of side of SEN too. The course was offered at a large discount that did give me concerns! But I took the plunge and have been pleasantly surprised on how well it's been written and presented in manageable bite-size chunks. I was planning to study about a couple of hours a night but once I started I found it difficult to stop. It took me about 3 days to complete. The information is comprehensive but manageable. You can tell the person/persons who wrote this have a passion for supported learning and give practical strategies to support SEN and care about their sector and want to share their passion. Highly recommended study material. :-)
John Glover
This is a fantastic course, it is incredible value for money and it will give you all the information you need to be able to pursue the career of Teaching Assistant.
Being able to do it all in your own time makes it a lot less stressful if you're trying to fit it around work and life in general and the addition of worksheets throughout helps you see which areas need improvement before you take the final test.
Jack Whitcher
I’m a property investor and I have an interest in property generally. I wanted to do this course to broaden my knowledge of property but also make sure I understand my rights as a buyer of property. This is a nice introduction to the profession of Estate Agency but also negotiation and building networks. It includes material on both residential and commercial property, and also property maintenance. It touches upon the Estate Agents Act 1979 which is very important. My next step will be to review the act. It is a very broad course and is a good place to start.
Chris Pinnock
I found this course most interesting. Having been a Receptionist in various industries over the years, and learning more at each location, this course helped focus my thoughts 'back to basics' and made me rethink some of the things I'd learnt. Very helpful, very concise, informative and uncomplicated.
It also gave great insights into the different kind of Reception work which can be so varied. I have been put forward for a Doctors Receptionist vacancy, a 'trade' I haven't ventured into yet, and will take what I have learnt from the course to the interview and hopefully it will stand me in good stead.
Maggie Jones
I have just complete the nail technician diploma award and delivered professional manicures and nail extensions to my friends and family who are very pleased with their treatments! The course was easy to follow and fun to do!
Fiona Baker
Converting Leads into Sales Certificate Course
The entire sales landscape has changed dramatically in the last decade. As a result, businesses are seeking new strategies and shifting sales models: pushing for streamlined internal sales processes which require significant changes to roles, skills, technology and organisational structure. Businesses, and individuals, that learn to thrive in this rapidly changing and dynamic environment can grasp the huge opportunity to dynamically respond to changing customer requirements. Customer centric and internally aligned sales and service models lead the way for a new approach to selling, which genuinely supports customers to purchase products aligned to their needs - increasing trust, loyalty and revenue.
This course has been designed for sales staff at all levels to help you understand, respond and thrive under modern and dynamic sales models. The course covers key concepts vital to understanding and implementing processes which drive competitor advantage and increase market share. The information presented is supported by practical examples, templates and opportunities to develop and practice the skills, aptitudes and concepts needed to successfully sell to today’s savvy consumer in saturated global markets. The skills, tools and knowledge contained in this course will take you through the essential knowledge, psychology, practical steps and personal development needed to optimise your sales opportunities and convert leads into sales. Worksheets, quizzes, tests and interactive exercises are provided to reinforce and aid your learning.
What you will learn:
- How sales and service roles have changed and the immense opportunities this presents
- How to support and manage internet savvy and highly informed modern consumers
- Why sales people need to reframe products and services as solutions to customer problems
- How to use effective questioning to qualify leads and gather vital information about needs
- How to direct the buying journey and successfully input at each stage
- Simple techniques for resolving objections and ensuring the prospect is ready to close
- How and why gaining trust is so vital under the influence of social media
- The concepts of lead scoring and how it is used to optimise effort and maximise profitability
Benefits of taking this course:
- Feel more confident understanding the psychology, emotions and behaviours of customers
- Learn how to effectively position appropriate products to upsell and cross-sell
- Discover how to maintain confident communication when dealing with difficult customers
- Acquire practical methods to build trust and develop productive relationships
- Eliminate the fear of asking for commitment and getting sales
- Develop call structure and customisable templates for multiple correspondence types
- Enhance and optimise linguistic and conversational skills to aid clear communication
Taking this course will empower individuals and organisations to respond effectively to change and implement dynamic customer-centric sales processes which are ethical, effective and highly profitable.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Understand the relationship between service, selling and upselling.
- Investigate the benefits of a change in mind-set to step into the new roles
- Get to grips with the new reality of informed customers and how this impacts business processes
- Understand the importance of reframing products and services as solutions to customer problems
- Learn how to use effective questioning to qualify leads and gather vital information about needs
- Comprehend the differences between upselling and cross-selling with strategies for their effective use
- Discover how to direct the buying journey and how to successfully input at each stage
- Understand the drivers and differences in customer personalities and buying behaviours
- Learn how to analyse customer behaviours and interpret actions to reveal patterns and styles
- Discover how to maintain confident communication when dealing with difficult customers
- Uncover the crucial significance of establishing trust in customer relationships
- Understand the concept of lead scoring and how it should be used to prioritise your sales efforts
- Learn why we avoid asking for commitment and discover how to overcome fears and ask for sales
- Uncover the main reasons cold calling fails and learn how to do it effectively
- Introduce structure and customisable templates for emails and telephone calls
- Enhance and optimise telephone and conversational skills to aid clear communication
- Improve telephone etiquette and expand customer rapport development using the telephone
- Learn about the key areas in which business should focus sales change management efforts
- Review the changing scope of sales roles within business organisations
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Converting Leads into Sales Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 9 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I would like to say that I have completely enjoyed the course online and I am very pleased with the resources and information that was given. My father is very proud of me completing the course in a short amount of time and I can only give credit to New Skills Academy for giving me the opportunity to complete a qualification that will benefit me in the future. I say this because my preferred job role is a human resources manager or even assistant to start off with. Many thanks for this amazing experience and the importance of this qualification as a whole.
Kaoutar Lenabdeljilil
To be honest I was sceptical at first. There are many online courses to choose from but what intrigued me the most about this course is the number of modules (22 of them). This appeared to be more detailed than others. The reason I took this course is because I started a new role as a support tutor for a large training company. I already had some experience in working with learners who had special needs and learning difficulties but wanted more in-depth knowledge and tips to support my delivery. I also wanted to know more on the legal of side of SEN too. The course was offered at a large discount that did give me concerns! But I took the plunge and have been pleasantly surprised on how well it's been written and presented in manageable bite-size chunks. I was planning to study about a couple of hours a night but once I started I found it difficult to stop. It took me about 3 days to complete. The information is comprehensive but manageable. You can tell the person/persons who wrote this have a passion for supported learning and give practical strategies to support SEN and care about their sector and want to share their passion. Highly recommended study material. :-)
John Glover
This is a fantastic course, it is incredible value for money and it will give you all the information you need to be able to pursue the career of Teaching Assistant.
Being able to do it all in your own time makes it a lot less stressful if you're trying to fit it around work and life in general and the addition of worksheets throughout helps you see which areas need improvement before you take the final test.
Jack Whitcher
I’m a property investor and I have an interest in property generally. I wanted to do this course to broaden my knowledge of property but also make sure I understand my rights as a buyer of property. This is a nice introduction to the profession of Estate Agency but also negotiation and building networks. It includes material on both residential and commercial property, and also property maintenance. It touches upon the Estate Agents Act 1979 which is very important. My next step will be to review the act. It is a very broad course and is a good place to start.
Chris Pinnock
I found this course most interesting. Having been a Receptionist in various industries over the years, and learning more at each location, this course helped focus my thoughts 'back to basics' and made me rethink some of the things I'd learnt. Very helpful, very concise, informative and uncomplicated.
It also gave great insights into the different kind of Reception work which can be so varied. I have been put forward for a Doctors Receptionist vacancy, a 'trade' I haven't ventured into yet, and will take what I have learnt from the course to the interview and hopefully it will stand me in good stead.
Maggie Jones
I have just complete the nail technician diploma award and delivered professional manicures and nail extensions to my friends and family who are very pleased with their treatments! The course was easy to follow and fun to do!
Fiona Baker
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Teleisha Harley
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
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