Converting Leads into Sales Certification
Why you should study with us
Converting Leads into Sales Certificate
The entire sales landscape has changed dramatically in the last decade. As a result, businesses are seeking new strategies and shifting sales models: pushing for streamlined internal sales processes which require significant changes to roles, skills, technology and organisational structure.
Businesses, and individuals, that learn to thrive in this rapidly changing and dynamic environment can grasp the huge opportunity to dynamically respond to changing customer requirements. Customer centric and internally aligned sales and service models lead the way for a new approach to selling, which genuinely supports customers to purchase products aligned to their needs - increasing trust, loyalty and revenue.
This course has been designed for sales staff at all levels to help you understand, respond and thrive under modern and dynamic sales models. The course covers key concepts vital to understanding and implementing processes which drive competitor advantage and increase market share.
The information presented is supported by practical examples, templates and opportunities to develop and practice the skills, aptitudes and concepts needed to successfully sell to today's savvy consumer in saturated global markets.
The skills, tools and knowledge contained in this course will take you through the essential knowledge, psychology, practical steps and personal development needed to optimise your sales opportunities and convert leads into sales. Worksheets, quizzes, tests and interactive exercises are provided to reinforce and aid your learning.
What you will learn:
- How sales and service roles have changed and the immense opportunities this presents
- How to support and manage internet savvy and highly informed modern consumers
- Why sales people need to reframe products and services as solutions to customer problems
- How to use effective questioning to qualify leads and gather vital information about needs
- How to direct the buying journey and successfully input at each stage
- Simple techniques for resolving objections and ensuring the prospect is ready to close
- How and why gaining trust is so vital under the influence of social media
- The concepts of lead scoring and how it is used to optimise effort and maximise profitability
Benefits of taking this course:
- Feel more confident understanding the psychology, emotions and behaviours of customers
- Learn how to effectively position appropriate products to upsell and cross-sell
- Discover how to maintain confident communication when dealing with difficult customers
- Acquire practical methods to build trust and develop productive relationships
- Eliminate the fear of asking for commitment and getting sales
- Develop call structure and customisable templates for multiple correspondence types
- Enhance and optimise linguistic and conversational skills to aid clear communication
Taking this course will empower individuals and organisations to respond effectively to change and implement dynamic customer-centric sales processes which are ethical, effective and highly profitable.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Investigate the benefits of a change in mind-set to step into the new roles
- Get to grips with the new reality of informed customers and how this impacts business processes
- Understand the importance of reframing products and services as solutions to customer problems
- Learn how to use effective questioning to qualify leads and gather vital information about needs
- Comprehend the differences between upselling and cross-selling with strategies for their effective use
- Discover how to direct the buying journey and how to successfully input at each stage
- Understand the drivers and differences in customer personalities and buying behaviours
- Learn how to analyse customer behaviours and interpret actions to reveal patterns and styles
- Discover how to maintain confident communication when dealing with difficult customers
- Uncover the crucial significance of establishing trust in customer relationships
- Understand the concept of lead scoring and how it should be used to prioritise your sales efforts
- Learn why we avoid asking for commitment and discover how to overcome fears and ask for sales
- Uncover the main reasons cold calling fails and learn how to do it effectively
- Introduce structure and customisable templates for emails and telephone calls
- Enhance and optimise telephone and conversational skills to aid clear communication
- Improve telephone etiquette and expand customer rapport development using the telephone
- Learn about the key areas in which business should focus sales change management efforts
- Review the changing scope of sales roles within business organisations
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Converting Leads into Sales Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 9 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Thoroughly enjoying this course. It's great that I can study at my own pace with no time restrictions so I can do a little or a lot each time depending on what time I have available.
So much useful information I will be able to apply not only to landscaping specifically but also to business in general & day to day gardening both personally & professionally.
The chapters are easy to follow, the estimated time helps schedule your time appropriately & the questions at the end of each chapter make sure you have understood correctly.
Highly recommended!
Lauren Spice
Before starting this course I had no prior knowledge in floristry. The course not only gave me the tools I needed to get started but also gave me the passion and the confidence to move forward with floristry as a career.
Through the content I have learned within the course I have been able to not only make, but also sell many of my own designs as well as book a couple of future events.
This has been a great launching pad for me into a career I am truly enjoying. I highly suggest for anyone who is considering floristry to start with this course.
Laura Meers
Whilst on maternity leave I started thinking about in what capacity I'd go back to work, and if there was something different I could do. I came across reed courses and chose this course in PA and Admin and another in HR.
I was so happy they were on offer! I chose them because the course modules were comprehensive.
I can sit and do modules with my newborn son on my lap via my iPhone. It's so handy, the modules are clear and concise.
I'm so happy I chose this course. I can't wait to add it to my CV and see what jobs I can get.
Holly Horton
I am so far really enjoying the course. Information is really well presented and tests a great recap to information covered. I also think the Notes tool is a good addition, however, the saving seems a little unstable so I have lost notes on a couple of the modules.
I figured that I needed to save prior to taking the test, but had selected a picture and as there was no close option, I clicked back and lost the notes I had taken. Apart from that, I am really enjoying the format and am finding the information easy to retain.
Amanda Rolfe
Having recently started a role in the payroll department I felt I needed to gain knowledge from as many sources as possible.
I found this course to be thorough, easy to understand and the website easy to navigate. It gave me a much greater understanding of payroll systems, the legal obligations of an employer and HMRC guidelines.
I would thoroughly recommend this course to anyone starting out or wanting to progress in a payroll role.
Wendy Spencer
This is just what I needed to help me launch my business!
I am so excited to use all I have learned here and apply it to my own venture! Was wonderful learning all the science behind the role and was truly, exactly what I was looking for in a course.
I will be referring back to the materials, it is extremely interesting as well as informative!
Thank you so much!!!
Kirsty Johnson
Converting Leads into Sales Certificate
The entire sales landscape has changed dramatically in the last decade. As a result, businesses are seeking new strategies and shifting sales models: pushing for streamlined internal sales processes which require significant changes to roles, skills, technology and organisational structure.
Businesses, and individuals, that learn to thrive in this rapidly changing and dynamic environment can grasp the huge opportunity to dynamically respond to changing customer requirements. Customer centric and internally aligned sales and service models lead the way for a new approach to selling, which genuinely supports customers to purchase products aligned to their needs - increasing trust, loyalty and revenue.
This course has been designed for sales staff at all levels to help you understand, respond and thrive under modern and dynamic sales models. The course covers key concepts vital to understanding and implementing processes which drive competitor advantage and increase market share.
The information presented is supported by practical examples, templates and opportunities to develop and practice the skills, aptitudes and concepts needed to successfully sell to today's savvy consumer in saturated global markets.
The skills, tools and knowledge contained in this course will take you through the essential knowledge, psychology, practical steps and personal development needed to optimise your sales opportunities and convert leads into sales. Worksheets, quizzes, tests and interactive exercises are provided to reinforce and aid your learning.
What you will learn:
- How sales and service roles have changed and the immense opportunities this presents
- How to support and manage internet savvy and highly informed modern consumers
- Why sales people need to reframe products and services as solutions to customer problems
- How to use effective questioning to qualify leads and gather vital information about needs
- How to direct the buying journey and successfully input at each stage
- Simple techniques for resolving objections and ensuring the prospect is ready to close
- How and why gaining trust is so vital under the influence of social media
- The concepts of lead scoring and how it is used to optimise effort and maximise profitability
Benefits of taking this course:
- Feel more confident understanding the psychology, emotions and behaviours of customers
- Learn how to effectively position appropriate products to upsell and cross-sell
- Discover how to maintain confident communication when dealing with difficult customers
- Acquire practical methods to build trust and develop productive relationships
- Eliminate the fear of asking for commitment and getting sales
- Develop call structure and customisable templates for multiple correspondence types
- Enhance and optimise linguistic and conversational skills to aid clear communication
Taking this course will empower individuals and organisations to respond effectively to change and implement dynamic customer-centric sales processes which are ethical, effective and highly profitable.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Investigate the benefits of a change in mind-set to step into the new roles
- Get to grips with the new reality of informed customers and how this impacts business processes
- Understand the importance of reframing products and services as solutions to customer problems
- Learn how to use effective questioning to qualify leads and gather vital information about needs
- Comprehend the differences between upselling and cross-selling with strategies for their effective use
- Discover how to direct the buying journey and how to successfully input at each stage
- Understand the drivers and differences in customer personalities and buying behaviours
- Learn how to analyse customer behaviours and interpret actions to reveal patterns and styles
- Discover how to maintain confident communication when dealing with difficult customers
- Uncover the crucial significance of establishing trust in customer relationships
- Understand the concept of lead scoring and how it should be used to prioritise your sales efforts
- Learn why we avoid asking for commitment and discover how to overcome fears and ask for sales
- Uncover the main reasons cold calling fails and learn how to do it effectively
- Introduce structure and customisable templates for emails and telephone calls
- Enhance and optimise telephone and conversational skills to aid clear communication
- Improve telephone etiquette and expand customer rapport development using the telephone
- Learn about the key areas in which business should focus sales change management efforts
- Review the changing scope of sales roles within business organisations
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Converting Leads into Sales Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 9 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Thoroughly enjoying this course. It's great that I can study at my own pace with no time restrictions so I can do a little or a lot each time depending on what time I have available.
So much useful information I will be able to apply not only to landscaping specifically but also to business in general & day to day gardening both personally & professionally.
The chapters are easy to follow, the estimated time helps schedule your time appropriately & the questions at the end of each chapter make sure you have understood correctly.
Highly recommended!
Lauren Spice
Before starting this course I had no prior knowledge in floristry. The course not only gave me the tools I needed to get started but also gave me the passion and the confidence to move forward with floristry as a career.
Through the content I have learned within the course I have been able to not only make, but also sell many of my own designs as well as book a couple of future events.
This has been a great launching pad for me into a career I am truly enjoying. I highly suggest for anyone who is considering floristry to start with this course.
Laura Meers
Whilst on maternity leave I started thinking about in what capacity I'd go back to work, and if there was something different I could do. I came across reed courses and chose this course in PA and Admin and another in HR.
I was so happy they were on offer! I chose them because the course modules were comprehensive.
I can sit and do modules with my newborn son on my lap via my iPhone. It's so handy, the modules are clear and concise.
I'm so happy I chose this course. I can't wait to add it to my CV and see what jobs I can get.
Holly Horton
I am so far really enjoying the course. Information is really well presented and tests a great recap to information covered. I also think the Notes tool is a good addition, however, the saving seems a little unstable so I have lost notes on a couple of the modules.
I figured that I needed to save prior to taking the test, but had selected a picture and as there was no close option, I clicked back and lost the notes I had taken. Apart from that, I am really enjoying the format and am finding the information easy to retain.
Amanda Rolfe
Having recently started a role in the payroll department I felt I needed to gain knowledge from as many sources as possible.
I found this course to be thorough, easy to understand and the website easy to navigate. It gave me a much greater understanding of payroll systems, the legal obligations of an employer and HMRC guidelines.
I would thoroughly recommend this course to anyone starting out or wanting to progress in a payroll role.
Wendy Spencer
This is just what I needed to help me launch my business!
I am so excited to use all I have learned here and apply it to my own venture! Was wonderful learning all the science behind the role and was truly, exactly what I was looking for in a course.
I will be referring back to the materials, it is extremely interesting as well as informative!
Thank you so much!!!
Kirsty Johnson
Why you should study with us
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I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
