Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I am looking to start, at some point, a career in the Painting and Decorating industry either working for an employer or myself.
This was a really interesting and surprisingly in-depth course. A good starting point for me to eventually go on to study on a level 1 Construction course at college that will include Painting and Decorating.
I wasn’t sure how good the course was going to be as it was online but I was definitely surprised at how much information was included. Really helpful for me and something I can look back at. Thank you New Skills Academy.
Eden Kaye
I completed the international massage diploma months ago and love to keep revisiting modules. I learn something new each and every time because there’s such a wealth of information presented in a beautifully user-friendly way with excellent videos to accompany each massage technique.
I’m already a working massage therapist, who enjoys attending short courses to up-skill and be able to provide my clients with more value. And ‘The New Skills Academy’ massage course is simply one of the best investments I’ve made in my ongoing professional development.
I’m now a whizz at facial massage (something they didn’t teach at massage school) and Lomi-Lomi too! Highly recommended!
Bee Scott
I decided to take this course to help me understand my 8 year old son with ADHD and ASD.
I managed to join the course and find the site with ease and after making my payment it was easy to start to find my documents and download my test sheets after the relevant modules.
I found other links which I am yet to explore further and can see me contacting a few of the organisations mentioned. I now am to put some strategies to the test.
The information was useful and I learnt a lot and got a certificate at the end. Thank you.
Nicki Openshaw
I’m currently studying the cupcake making & baking course and it is amazing so far. I’m really enjoying it and it has so much helpful information.
It covers everything you need to know and is actually enjoyable reading… I am very pleased I enrolled I would definitely recommend…I’m a mum of 3 aged 5, 2, and 1 and time is challenging most days but this course provides enough time so I can juggle both.
I am excited to start my next module. the course is also worth the non-discounted price. I will be doing more courses after this one.
Nikki Hudson
Amazing course, very easy to do within your own space of time. Very helpful, would highly recommend to anyone and everyone. This has helped me a lot to gain more knowledge and more experience in this field to help me later on in life. The course is user friendly and very straight forward. Provides you with up to date information and real life situations if anything was to happen and makes you feel like you are already working in the field and have the experience you need. The course also has an online tutor to help you at all times!
Rijul Mehan
Great support from tutors and IT staff! Emails are always answered quickly, even on late nights and early mornings. Good clear lay out across the website, very easy to navigate and keep track of modules completed.
Would highly recommend to anyone looking to gain more knowledge in their own time and develop in the area. I completed this course on my commute to and from work. I also received a student card with this course that was great to benefit discounts from.
I am already thinking about what other courses I can start with New Skills Academy as soon as possible!
Sarah Howden
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I am looking to start, at some point, a career in the Painting and Decorating industry either working for an employer or myself.
This was a really interesting and surprisingly in-depth course. A good starting point for me to eventually go on to study on a level 1 Construction course at college that will include Painting and Decorating.
I wasn’t sure how good the course was going to be as it was online but I was definitely surprised at how much information was included. Really helpful for me and something I can look back at. Thank you New Skills Academy.
Eden Kaye
I completed the international massage diploma months ago and love to keep revisiting modules. I learn something new each and every time because there’s such a wealth of information presented in a beautifully user-friendly way with excellent videos to accompany each massage technique.
I’m already a working massage therapist, who enjoys attending short courses to up-skill and be able to provide my clients with more value. And ‘The New Skills Academy’ massage course is simply one of the best investments I’ve made in my ongoing professional development.
I’m now a whizz at facial massage (something they didn’t teach at massage school) and Lomi-Lomi too! Highly recommended!
Bee Scott
I decided to take this course to help me understand my 8 year old son with ADHD and ASD.
I managed to join the course and find the site with ease and after making my payment it was easy to start to find my documents and download my test sheets after the relevant modules.
I found other links which I am yet to explore further and can see me contacting a few of the organisations mentioned. I now am to put some strategies to the test.
The information was useful and I learnt a lot and got a certificate at the end. Thank you.
Nicki Openshaw
I’m currently studying the cupcake making & baking course and it is amazing so far. I’m really enjoying it and it has so much helpful information.
It covers everything you need to know and is actually enjoyable reading… I am very pleased I enrolled I would definitely recommend…I’m a mum of 3 aged 5, 2, and 1 and time is challenging most days but this course provides enough time so I can juggle both.
I am excited to start my next module. the course is also worth the non-discounted price. I will be doing more courses after this one.
Nikki Hudson
Amazing course, very easy to do within your own space of time. Very helpful, would highly recommend to anyone and everyone. This has helped me a lot to gain more knowledge and more experience in this field to help me later on in life. The course is user friendly and very straight forward. Provides you with up to date information and real life situations if anything was to happen and makes you feel like you are already working in the field and have the experience you need. The course also has an online tutor to help you at all times!
Rijul Mehan
Great support from tutors and IT staff! Emails are always answered quickly, even on late nights and early mornings. Good clear lay out across the website, very easy to navigate and keep track of modules completed.
Would highly recommend to anyone looking to gain more knowledge in their own time and develop in the area. I completed this course on my commute to and from work. I also received a student card with this course that was great to benefit discounts from.
I am already thinking about what other courses I can start with New Skills Academy as soon as possible!
Sarah Howden
Why you should study with us
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This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
