Is the Customer Always Right Certificate

Is the Customer Always Right? Course

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certificate

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

I ordered the wedding planner course as I am off work and wanted to make use of my time. This course is extremely well set out and easy to follow. The course is broken down into easy to manage modules covering absolutely everything you need to know about being a wedding planner. You can complete these modules at your own pace and you get the chance to review the modules you have completed at any time you wish. The modules take you through the step by step process of planning a wedding including all the pit falls. I am enjoying this course and would definitely recommend it to anyone thinking of going into this area of work. The course gives you some very handy tips on things that you may well not have thought about. So what are you waiting for, sign up for an excellent course at a more than reasonable price.

Joanne Wigmore

Love this course!! Everything included is so helpful, from the basics straight through to setting up your own salon.

Being a mother and working full time I was able to work at my own pace.

Would definitely recommend!!

Sade Aubrey

I have always wanted to do hairdressing but never had the confidence. Since taking this course it has given me the chance I wanted and boosted my confidence.

There is lots of information and videos and you can always re-cap if needed.

Chris Peel

Wow! Wow!! Wow!!! Is there anyone still thinking about doing the course? Dont think. Buy the course and just do it. Very Interesting course. I thought I wouldn't be able to finish this in 1 month, But I was wrong. I was totally Glued to my computer that I forgot my lunch. I am happy I bought this course and I passed the course, and I have printed my certificate. What else could you ask for? They even would allow you use their Business Logo on your website makes it so professional. You also get templates of almost everything you would need to start a new company from Business cards to flyers. All I can say is Thanks for the great course and great give away templates.

I will recommend this over and over again.....

Abidemi Bewaji

I would like to say that I have completely enjoyed the course online and I am very pleased with the resources and information that was given. My father is very proud of me completing the course in a short amount of time and I can only give credit to New Skills Academy for giving me the opportunity to complete a qualification that will benefit me in the future. I say this because my preferred job role is a human resources manager or even assistant to start off with. Many thanks for this amazing experience and the importance of this qualification as a whole.

Kaoutar Lenabdeljilil

This course has changed my life. It has opened a lot of door and when I apply for jobs it adds distinction to my CV.

It is easy to take time out after work or on a Sunday and it never gets boring. Your mind is filled with new skills and more information that you would love too use in the real world.

I cannot fault this course. I am now applying for University and completing this course will show how dedicated I am to learning.

Faith Bologun

Duration:
3 hours

Access:
Lifetime Access

Approved by:
CPD

Learning Type:


Text based modules  Images  Video learning 

Cost:
$120.00

Is the Customer Always Right? Course

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certificate

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

I ordered the wedding planner course as I am off work and wanted to make use of my time. This course is extremely well set out and easy to follow. The course is broken down into easy to manage modules covering absolutely everything you need to know about being a wedding planner. You can complete these modules at your own pace and you get the chance to review the modules you have completed at any time you wish. The modules take you through the step by step process of planning a wedding including all the pit falls. I am enjoying this course and would definitely recommend it to anyone thinking of going into this area of work. The course gives you some very handy tips on things that you may well not have thought about. So what are you waiting for, sign up for an excellent course at a more than reasonable price.

Joanne Wigmore

Love this course!! Everything included is so helpful, from the basics straight through to setting up your own salon.

Being a mother and working full time I was able to work at my own pace.

Would definitely recommend!!

Sade Aubrey

I have always wanted to do hairdressing but never had the confidence. Since taking this course it has given me the chance I wanted and boosted my confidence.

There is lots of information and videos and you can always re-cap if needed.

Chris Peel

Wow! Wow!! Wow!!! Is there anyone still thinking about doing the course? Dont think. Buy the course and just do it. Very Interesting course. I thought I wouldn't be able to finish this in 1 month, But I was wrong. I was totally Glued to my computer that I forgot my lunch. I am happy I bought this course and I passed the course, and I have printed my certificate. What else could you ask for? They even would allow you use their Business Logo on your website makes it so professional. You also get templates of almost everything you would need to start a new company from Business cards to flyers. All I can say is Thanks for the great course and great give away templates.

I will recommend this over and over again.....

Abidemi Bewaji

I would like to say that I have completely enjoyed the course online and I am very pleased with the resources and information that was given. My father is very proud of me completing the course in a short amount of time and I can only give credit to New Skills Academy for giving me the opportunity to complete a qualification that will benefit me in the future. I say this because my preferred job role is a human resources manager or even assistant to start off with. Many thanks for this amazing experience and the importance of this qualification as a whole.

Kaoutar Lenabdeljilil

This course has changed my life. It has opened a lot of door and when I apply for jobs it adds distinction to my CV.

It is easy to take time out after work or on a Sunday and it never gets boring. Your mind is filled with new skills and more information that you would love too use in the real world.

I cannot fault this course. I am now applying for University and completing this course will show how dedicated I am to learning.

Faith Bologun

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