Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
It was great, lots of knowledge and able to learn at my own pace was fantastic, and that I have access to it after completing exam is great too!
I am excited to start further learning and will likely try another course provided from this website! Exam was easy and straight forward, and provided you with the questions you did not get correct so that you are able to further study.
I have recommended this site to friends and family, and will continue learning! Thank you so much New Skills Academy! You are an amazing site and I am grateful!
Anahita Dehghani
I really enjoyed this course. Although I already work in customer services, I found it very informative and I picked up a lot of useful information and tips. What I liked about the course was that it was something you could do at your own pace and it was easy to follow. It made me feel more relaxed about my studying and put me at ease when it came to the final test at the end. The modules were just the right length, with plenty of content to get your teeth into but not too much that it became overwhelming, and that made it better to learn and digest what was being said. I would certainly recommend it!
Stephen Rawlinson
I am so far really enjoying the course. Information is really well presented and tests a great recap to information covered. I also think the Notes tool is a good addition, however, the saving seems a little unstable so I have lost notes on a couple of the modules.
I figured that I needed to save prior to taking the test, but had selected a picture and as there was no close option, I clicked back and lost the notes I had taken. Apart from that, I am really enjoying the format and am finding the information easy to retain.
Amanda Rolfe
I found the course straight forward and easy to follow.
It’s given me a great understanding of first aid procedures and has outlined some important aspects of looking after pets in general. It paid particular attention to the description of the CPR procedure. I will come in very useful.
The multi choice test at the end is easy to complete and I found the worksheets at the end of each module very helpful to outline the important aspects.
I look forward to completing many more courses on offer to help progress my new dog walking and pet care business.
Thank you.
Georgina Batty
Easy to use! Fantastic! It has massively helped me whilst I have been working in Human Resources.
I couldn't ask for anything better.
I can't wait to start another course with you! Definitely worth every penny and I would highly recommend I was also able to brush up on my excel knowledge too which is really imperative in my role.
Before I started the course I had little knowledge on how to use Excel I am now a Excel wiz! Such a fantastic course I would recommend it to anyone working in HR or looking to get into HR
Eva Stenson
A super user-friendly website, with very pertinent course content. Truly enjoyed the study material and the pace at which I could study was really great. I was delighted to receive my Diploma.
I had some technical problems along the way and contacted your student support team a couple of times and found them to be most helpful and the response time/turnaround was so quick.
I have also signed up to do the Events Planning Diploma and will definitely be studying further through your Academy. Once again a huge thank you – your support team are really helpful, friendly and efficient!!
Tanya Olsen
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
It was great, lots of knowledge and able to learn at my own pace was fantastic, and that I have access to it after completing exam is great too!
I am excited to start further learning and will likely try another course provided from this website! Exam was easy and straight forward, and provided you with the questions you did not get correct so that you are able to further study.
I have recommended this site to friends and family, and will continue learning! Thank you so much New Skills Academy! You are an amazing site and I am grateful!
Anahita Dehghani
I really enjoyed this course. Although I already work in customer services, I found it very informative and I picked up a lot of useful information and tips. What I liked about the course was that it was something you could do at your own pace and it was easy to follow. It made me feel more relaxed about my studying and put me at ease when it came to the final test at the end. The modules were just the right length, with plenty of content to get your teeth into but not too much that it became overwhelming, and that made it better to learn and digest what was being said. I would certainly recommend it!
Stephen Rawlinson
I am so far really enjoying the course. Information is really well presented and tests a great recap to information covered. I also think the Notes tool is a good addition, however, the saving seems a little unstable so I have lost notes on a couple of the modules.
I figured that I needed to save prior to taking the test, but had selected a picture and as there was no close option, I clicked back and lost the notes I had taken. Apart from that, I am really enjoying the format and am finding the information easy to retain.
Amanda Rolfe
I found the course straight forward and easy to follow.
It’s given me a great understanding of first aid procedures and has outlined some important aspects of looking after pets in general. It paid particular attention to the description of the CPR procedure. I will come in very useful.
The multi choice test at the end is easy to complete and I found the worksheets at the end of each module very helpful to outline the important aspects.
I look forward to completing many more courses on offer to help progress my new dog walking and pet care business.
Thank you.
Georgina Batty
Easy to use! Fantastic! It has massively helped me whilst I have been working in Human Resources.
I couldn't ask for anything better.
I can't wait to start another course with you! Definitely worth every penny and I would highly recommend I was also able to brush up on my excel knowledge too which is really imperative in my role.
Before I started the course I had little knowledge on how to use Excel I am now a Excel wiz! Such a fantastic course I would recommend it to anyone working in HR or looking to get into HR
Eva Stenson
A super user-friendly website, with very pertinent course content. Truly enjoyed the study material and the pace at which I could study was really great. I was delighted to receive my Diploma.
I had some technical problems along the way and contacted your student support team a couple of times and found them to be most helpful and the response time/turnaround was so quick.
I have also signed up to do the Events Planning Diploma and will definitely be studying further through your Academy. Once again a huge thank you – your support team are really helpful, friendly and efficient!!
Tanya Olsen
Why you should study with us
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Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
