Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I found this course very easy reading and thoroughly understandable. It was very well put together and you could always go back into the exact page that you left. It was very easy to leave notes and could always go back into them for a refresher.
This course was very well thought threw and easy to move through each section. The self-assessment at the end of each section was very helpful and refreshes key elements that you needed. To be able to print this off was good as it provided a guide for yourself.
I would recommend to my friends.
Sandra Thomas
An enjoyable and informative course, with clear, digestible amounts of information. The worksheets help with understanding and remembering everything, and the whole course is well presented and easy to follow.
Being an online course it allowed me to work at my own pace, and with simple instructions to navigate through the modules, back tracking and repeating ones if I felt I needed too. I was also able to download and print off documents of information for my own files, so if I need to refer back to them I can.
I’d rate it as 10/10, and am looking at the next Level already!
Natasha Davy
Really helpful course, it covers all the main aspects to become a successful PA. I was looking for an admin course where I can improve a new side of my professional career and this course had everything I needed. It gives you everything from basic computer knowledge to tips for the day to day basics like answering the phone or how to create a memo or book your boss’ travel arrangements. It offers a clear structure with all the main subjects divide in short modules, easy to study that way, and it gives you examples in real life as well as practice exercises that help you to understand everything. With support during all the course and access during a whole year, you cannot ask for more value for money! Totally recommended!
Alicia Prenda
I started this course not too long ago but I am already learning so much! The course content is extremely interesting and informative!
I get excited thinking about what is going to be in each module! I would recommend this course to everybody with a passion for makeup without hesitation! I love the convenience of being able to do this course wherever I am.
Also, the fact that there is no time limit for the course is a plus, this means I can take my time and take notes as I go, without feeling rushed to complete each module fast.
Cian Conroy
Having recently started a role in the payroll department I felt I needed to gain knowledge from as many sources as possible.
I found this course to be thorough, easy to understand and the website easy to navigate. It gave me a much greater understanding of payroll systems, the legal obligations of an employer and HMRC guidelines.
I would thoroughly recommend this course to anyone starting out or wanting to progress in a payroll role.
Wendy Spencer
I took it up in myself to take this course as I am wanting to get on the personal trainer business. I found this course to be really insightful and beneficial.
As well as providing the information needed for health care professionals in the Fitness industry, it also provides the information you might be interested in to take your career further. Such as qualifications you can take afterwards to specialise in a specific area in the Fitness industry.
If you want an informative course that gives you a little extra, this is perfect for you. If you would like the bare minimum, then this course isn’t for you.
Emma Fulford
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I found this course very easy reading and thoroughly understandable. It was very well put together and you could always go back into the exact page that you left. It was very easy to leave notes and could always go back into them for a refresher.
This course was very well thought threw and easy to move through each section. The self-assessment at the end of each section was very helpful and refreshes key elements that you needed. To be able to print this off was good as it provided a guide for yourself.
I would recommend to my friends.
Sandra Thomas
An enjoyable and informative course, with clear, digestible amounts of information. The worksheets help with understanding and remembering everything, and the whole course is well presented and easy to follow.
Being an online course it allowed me to work at my own pace, and with simple instructions to navigate through the modules, back tracking and repeating ones if I felt I needed too. I was also able to download and print off documents of information for my own files, so if I need to refer back to them I can.
I’d rate it as 10/10, and am looking at the next Level already!
Natasha Davy
Really helpful course, it covers all the main aspects to become a successful PA. I was looking for an admin course where I can improve a new side of my professional career and this course had everything I needed. It gives you everything from basic computer knowledge to tips for the day to day basics like answering the phone or how to create a memo or book your boss’ travel arrangements. It offers a clear structure with all the main subjects divide in short modules, easy to study that way, and it gives you examples in real life as well as practice exercises that help you to understand everything. With support during all the course and access during a whole year, you cannot ask for more value for money! Totally recommended!
Alicia Prenda
I started this course not too long ago but I am already learning so much! The course content is extremely interesting and informative!
I get excited thinking about what is going to be in each module! I would recommend this course to everybody with a passion for makeup without hesitation! I love the convenience of being able to do this course wherever I am.
Also, the fact that there is no time limit for the course is a plus, this means I can take my time and take notes as I go, without feeling rushed to complete each module fast.
Cian Conroy
Having recently started a role in the payroll department I felt I needed to gain knowledge from as many sources as possible.
I found this course to be thorough, easy to understand and the website easy to navigate. It gave me a much greater understanding of payroll systems, the legal obligations of an employer and HMRC guidelines.
I would thoroughly recommend this course to anyone starting out or wanting to progress in a payroll role.
Wendy Spencer
I took it up in myself to take this course as I am wanting to get on the personal trainer business. I found this course to be really insightful and beneficial.
As well as providing the information needed for health care professionals in the Fitness industry, it also provides the information you might be interested in to take your career further. Such as qualifications you can take afterwards to specialise in a specific area in the Fitness industry.
If you want an informative course that gives you a little extra, this is perfect for you. If you would like the bare minimum, then this course isn’t for you.
Emma Fulford
Why you should study with us
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I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
