Is the Customer Always Right Certificate

Is the Customer Always Right? Course

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certificate

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

Very interesting topics, I feel like I have expanded my knowledge and have more of an understanding and can use the techniques I have learnt professionally. I feel more confident in my ability!

I enjoyed the videos of the makeup application and thought the flow of the course was very well structured which made it easy to follow. It had me excited to do more and complete next stages as it was in bite size chunks.

I am very happy with the programme thoroughly enjoyed it I wish it was longer so I could learn more. Thank you for the course!

Phoebe Shufflebotham

The waxing course was very easy to follow and full of all the information needed. Fantastic easy step by step videos and diagrams.

Great help for setting up your own business as this course gives you all the correct information and procedures to follow.

I work from home offering a variety of other treatments, including eye lash extensions, threading and tanning now having this treatment is an added bonus… and very happy clients.

Would definitely recommend to others who are looking to follow in the same direction as me to broaden their treatments to offer for their own clients ?

Laura Turner

The course is informative and easy to follow. I especially liked the history tips given throughout the course.

I have included the payroll Diploma course to add another skill set to my CV and being self employed and in the mature bracket it is good to keep yourself updated on all new legislation. I also liked the option of returning to complete modules in your own time to fit in around work commitments.

Claire Bishop

I’ve been searching for courses based around animals for a long time. Finally found a provider that has a lot of courses in this area. I’m really enjoying this course so far, and can’t wait to do the next one.

The course is very easy to follow, with highlighted text so that you can remember the important parts of each module and the fact you can learn at your own speed and access the course for life is great. I am a very busy working mum, and I can now fit my learning around my other commitments in my life.

Bring on future learning!

Sarah Robinson

Really helpful course, it covers all the main aspects to become a successful PA. I was looking for an admin course where I can improve a new side of my professional career and this course had everything I needed. It gives you everything from basic computer knowledge to tips for the day to day basics like answering the phone or how to create a memo or book your boss’ travel arrangements. It offers a clear structure with all the main subjects divide in short modules, easy to study that way, and it gives you examples in real life as well as practice exercises that help you to understand everything. With support during all the course and access during a whole year, you cannot ask for more value for money! Totally recommended!

Alicia Prenda

The course was very useful. It covers everything you need starting from the introduction to the comments. Everything was explained in a way to understand easily each one module of it. I really liked the pivot table module.

It is so helpful, don’t know how I lived until now without it at work. It is just amazing. I am so glad that I started the course and I am proud of myself that I did it in a such a short time.

Thank you for this. Can’t wait to start the next one – intermediate level! Hopefully I will pass it. And who knows – maybe after that I will pass the advanced one.

Eleonora Kanazirova

Duration:
3 hours

Access:
Lifetime Access

Approved by:
CPD

Learning Type:


Text based modules  Images  Video learning 

Cost:
$120.00

Is the Customer Always Right? Course

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certificate

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

Very interesting topics, I feel like I have expanded my knowledge and have more of an understanding and can use the techniques I have learnt professionally. I feel more confident in my ability!

I enjoyed the videos of the makeup application and thought the flow of the course was very well structured which made it easy to follow. It had me excited to do more and complete next stages as it was in bite size chunks.

I am very happy with the programme thoroughly enjoyed it I wish it was longer so I could learn more. Thank you for the course!

Phoebe Shufflebotham

The waxing course was very easy to follow and full of all the information needed. Fantastic easy step by step videos and diagrams.

Great help for setting up your own business as this course gives you all the correct information and procedures to follow.

I work from home offering a variety of other treatments, including eye lash extensions, threading and tanning now having this treatment is an added bonus… and very happy clients.

Would definitely recommend to others who are looking to follow in the same direction as me to broaden their treatments to offer for their own clients ?

Laura Turner

The course is informative and easy to follow. I especially liked the history tips given throughout the course.

I have included the payroll Diploma course to add another skill set to my CV and being self employed and in the mature bracket it is good to keep yourself updated on all new legislation. I also liked the option of returning to complete modules in your own time to fit in around work commitments.

Claire Bishop

I’ve been searching for courses based around animals for a long time. Finally found a provider that has a lot of courses in this area. I’m really enjoying this course so far, and can’t wait to do the next one.

The course is very easy to follow, with highlighted text so that you can remember the important parts of each module and the fact you can learn at your own speed and access the course for life is great. I am a very busy working mum, and I can now fit my learning around my other commitments in my life.

Bring on future learning!

Sarah Robinson

Really helpful course, it covers all the main aspects to become a successful PA. I was looking for an admin course where I can improve a new side of my professional career and this course had everything I needed. It gives you everything from basic computer knowledge to tips for the day to day basics like answering the phone or how to create a memo or book your boss’ travel arrangements. It offers a clear structure with all the main subjects divide in short modules, easy to study that way, and it gives you examples in real life as well as practice exercises that help you to understand everything. With support during all the course and access during a whole year, you cannot ask for more value for money! Totally recommended!

Alicia Prenda

The course was very useful. It covers everything you need starting from the introduction to the comments. Everything was explained in a way to understand easily each one module of it. I really liked the pivot table module.

It is so helpful, don’t know how I lived until now without it at work. It is just amazing. I am so glad that I started the course and I am proud of myself that I did it in a such a short time.

Thank you for this. Can’t wait to start the next one – intermediate level! Hopefully I will pass it. And who knows – maybe after that I will pass the advanced one.

Eleonora Kanazirova

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