Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
A good course that covers all the basics and will leave you confident and equipped to deal with any emergencies as they arise, from basic equipment needed, to how to do CPR on your dog or cat, to administering medicines and dealing with burns, breaks and drownings. It gave me a lot of tips and pointers to explore the issues further as well as first aid equipment to buy. Providing you read through all of the modules, you'll be able to pass the course quite easily. Good value for money for what I paid for this course. Well worth the few hours needed.
Adam Waldron
A super user-friendly website, with very pertinent course content. Truly enjoyed the study material and the pace at which I could study was really great. I was delighted to receive my Diploma.
I had some technical problems along the way and contacted your student support team a couple of times and found them to be most helpful and the response time/turnaround was so quick.
I have also signed up to do the Events Planning Diploma and will definitely be studying further through your Academy. Once again a huge thank you – your support team are really helpful, friendly and efficient!!
Tanya Olsen
Was really nice to be able to sit through an online course and fly through it.
This is because my learning styles are predominantly read/write and/or kinaesthetic so being in a classroom listening to teachers is often mind numbing and other students tend to hold me back. This course was great for allowing me to work through at my own pace.
It was also great value for money and although I didn't need to request for student support, all confirmation emails came through quickly and efficiently so I am overall pleased with the service.
Good job New Skills Academy, looking forward to learning with you more in the future.
Christian Roach
I was a bit apprehensive about doing this course online but I needn't have worried. I was able to work through the modules at my own pace.
The course material was easy to understand and had some really useful and practical information and advice such as choosing a name for your business and the pitfalls of working from home.
I'm really, really glad I did this course as I am a home baker and it has provided lots of useful knowledge and tips to take my business forward.
The course has definitely given me the confidence to take my hobby to the next level.
Thank you
Monica Richards
The waxing course was very easy to follow and full of all the information needed. Fantastic easy step by step videos and diagrams.
Great help for setting up your own business as this course gives you all the correct information and procedures to follow.
I work from home offering a variety of other treatments, including eye lash extensions, threading and tanning now having this treatment is an added bonus… and very happy clients.
Would definitely recommend to others who are looking to follow in the same direction as me to broaden their treatments to offer for their own clients ?
Laura Turner
I found this course very useful. It covers the all categories of cleaning and goes in to great detail without being overwhelming. Its a clean and easy to use step by step interface that glides you through the modules. If you want to take more time and revise in your own time without access to the internet, the PDF viewer and print functions are a great feature. This course has helped me gain the new knowledge of this industry and will be the first step towards a great career. There is certainly more than meets the eye when it comes to cleaning and I have an even bigger appreciation for an industry which is vital to millions and widely under appreciated. Thank you British Cleaning Certificate for the excellent service!
Mike Satchell
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
A good course that covers all the basics and will leave you confident and equipped to deal with any emergencies as they arise, from basic equipment needed, to how to do CPR on your dog or cat, to administering medicines and dealing with burns, breaks and drownings. It gave me a lot of tips and pointers to explore the issues further as well as first aid equipment to buy. Providing you read through all of the modules, you'll be able to pass the course quite easily. Good value for money for what I paid for this course. Well worth the few hours needed.
Adam Waldron
A super user-friendly website, with very pertinent course content. Truly enjoyed the study material and the pace at which I could study was really great. I was delighted to receive my Diploma.
I had some technical problems along the way and contacted your student support team a couple of times and found them to be most helpful and the response time/turnaround was so quick.
I have also signed up to do the Events Planning Diploma and will definitely be studying further through your Academy. Once again a huge thank you – your support team are really helpful, friendly and efficient!!
Tanya Olsen
Was really nice to be able to sit through an online course and fly through it.
This is because my learning styles are predominantly read/write and/or kinaesthetic so being in a classroom listening to teachers is often mind numbing and other students tend to hold me back. This course was great for allowing me to work through at my own pace.
It was also great value for money and although I didn't need to request for student support, all confirmation emails came through quickly and efficiently so I am overall pleased with the service.
Good job New Skills Academy, looking forward to learning with you more in the future.
Christian Roach
I was a bit apprehensive about doing this course online but I needn't have worried. I was able to work through the modules at my own pace.
The course material was easy to understand and had some really useful and practical information and advice such as choosing a name for your business and the pitfalls of working from home.
I'm really, really glad I did this course as I am a home baker and it has provided lots of useful knowledge and tips to take my business forward.
The course has definitely given me the confidence to take my hobby to the next level.
Thank you
Monica Richards
The waxing course was very easy to follow and full of all the information needed. Fantastic easy step by step videos and diagrams.
Great help for setting up your own business as this course gives you all the correct information and procedures to follow.
I work from home offering a variety of other treatments, including eye lash extensions, threading and tanning now having this treatment is an added bonus… and very happy clients.
Would definitely recommend to others who are looking to follow in the same direction as me to broaden their treatments to offer for their own clients ?
Laura Turner
I found this course very useful. It covers the all categories of cleaning and goes in to great detail without being overwhelming. Its a clean and easy to use step by step interface that glides you through the modules. If you want to take more time and revise in your own time without access to the internet, the PDF viewer and print functions are a great feature. This course has helped me gain the new knowledge of this industry and will be the first step towards a great career. There is certainly more than meets the eye when it comes to cleaning and I have an even bigger appreciation for an industry which is vital to millions and widely under appreciated. Thank you British Cleaning Certificate for the excellent service!
Mike Satchell
Why you should study with us
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RRP
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Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
