Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
The contents on these classes are awesome! I’m currently an architecture student and was a little worried because is an online course and sometimes it leaves doubts or some subjects are not well debated, but I learned so much, it also improved my landscaping knowledge, its satisfying.
I need to say: congratulations for modules organization, the website layout, and the support. Seriously, every once and a while I take online classes and I’m surprised with the New Skills Academy, I totally recommend these classes for anybody that like gardens, also for architecture students – this is essential for our area.
Hopefully I can find something else to study with New Skills Academy!
Letitia Rossett
This is a fantastic course! I really enjoyed it. The most useful module is about working with autistic children. There are lots of tips how to deal with autistic behaviour!
This course really helps me in my work as a support for the 4-old autistic boy in a nursery. Every day I use an imaginative role play to develop his social skills. It really works! This course also increases my knowledge about autism and other related conditions.
Thanks to all modules I could increase my English terminology about autism as well (I am Polish). I can recommend this course to all people who are interested in autism! Thank you very much for this course.
Monika Dudek
So far I am really enjoying the course. the details were sent through to me within 4 hours, even though there was up to a 48 hour wait.
This course is very well structured and has many helpful features, such as the recap option for each module, and the summary section at the end of each module.
I will definitely be recommending this course.
Melissa Newlin
I passed my admin course. It was very clear, so I found it so easy to understand and take in all the information. Thank you
Janet Nantomah
This course was great! Was so interesting and enlightening to what a day in the wedding planning business will be like! It was so easy to do and easy to fit it around my work schedule. Taught me so much and has really given me an amazing feeling about starting my new career! I would highly recommend! Better than paying thousands to go back to college when you can do this in your own time at your own pace and still learn just as much, if not more! When completing this course, I felt proud and excited for my next steps so thank you so much New Skills Academy for helping me accomplish my big leap into starting a new adventure and finally doing something I love!
Shannon McGillicuddy
Amazing course! Clear training videos and everything you need to know to become a nail tech! I'm so pleased I decided to do this. It's put me on track to work for myself and own my own business
Kelly Goulding
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
The contents on these classes are awesome! I’m currently an architecture student and was a little worried because is an online course and sometimes it leaves doubts or some subjects are not well debated, but I learned so much, it also improved my landscaping knowledge, its satisfying.
I need to say: congratulations for modules organization, the website layout, and the support. Seriously, every once and a while I take online classes and I’m surprised with the New Skills Academy, I totally recommend these classes for anybody that like gardens, also for architecture students – this is essential for our area.
Hopefully I can find something else to study with New Skills Academy!
Letitia Rossett
This is a fantastic course! I really enjoyed it. The most useful module is about working with autistic children. There are lots of tips how to deal with autistic behaviour!
This course really helps me in my work as a support for the 4-old autistic boy in a nursery. Every day I use an imaginative role play to develop his social skills. It really works! This course also increases my knowledge about autism and other related conditions.
Thanks to all modules I could increase my English terminology about autism as well (I am Polish). I can recommend this course to all people who are interested in autism! Thank you very much for this course.
Monika Dudek
So far I am really enjoying the course. the details were sent through to me within 4 hours, even though there was up to a 48 hour wait.
This course is very well structured and has many helpful features, such as the recap option for each module, and the summary section at the end of each module.
I will definitely be recommending this course.
Melissa Newlin
I passed my admin course. It was very clear, so I found it so easy to understand and take in all the information. Thank you
Janet Nantomah
This course was great! Was so interesting and enlightening to what a day in the wedding planning business will be like! It was so easy to do and easy to fit it around my work schedule. Taught me so much and has really given me an amazing feeling about starting my new career! I would highly recommend! Better than paying thousands to go back to college when you can do this in your own time at your own pace and still learn just as much, if not more! When completing this course, I felt proud and excited for my next steps so thank you so much New Skills Academy for helping me accomplish my big leap into starting a new adventure and finally doing something I love!
Shannon McGillicuddy
Amazing course! Clear training videos and everything you need to know to become a nail tech! I'm so pleased I decided to do this. It's put me on track to work for myself and own my own business
Kelly Goulding
Why you should study with us
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RRP
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Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
