Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Wow! Wow!! Wow!!! Is there anyone still thinking about doing the course? Dont think. Buy the course and just do it. Very Interesting course. I thought I wouldn't be able to finish this in 1 month, But I was wrong. I was totally Glued to my computer that I forgot my lunch. I am happy I bought this course and I passed the course, and I have printed my certificate. What else could you ask for? They even would allow you use their Business Logo on your website makes it so professional. You also get templates of almost everything you would need to start a new company from Business cards to flyers. All I can say is Thanks for the great course and great give away templates.
I will recommend this over and over again.....
Abidemi Bewaji
I really enjoyed this course because I was able to study at anytime and anywhere from my phone, when my little daughter was sleeping. I like working with people and this course offered me more knowledge about the best way to treat a customer.
This diploma will help me get a better job in the future. After each module there is a short test and at the end of the course there is another overall longer test so it’s best to read and understand each module properly.
I definitely recommend this course to everyone who wants to improve their customer service skills.
Lavinia Poara
As the Head of HR, I always have to keep up to date on all law. This course was brilliant and helped me brush up on some areas I hadn’t worked on for some time. Really great value and also very user friendly – brilliant purchase!
For me personally, I have a Masters in HR Management and I love to keep developing and learning and this course was a brilliant way to satisfy my hunger for learning but I could also fit it in with my full time role – win win!
Another positive edition to anyone’s CV – would recommend to anyone even if you are just curious about your employee rights!
Amy Knight
Really helpful course, it covers all the main aspects to become a successful PA. I was looking for an admin course where I can improve a new side of my professional career and this course had everything I needed. It gives you everything from basic computer knowledge to tips for the day to day basics like answering the phone or how to create a memo or book your boss’ travel arrangements. It offers a clear structure with all the main subjects divide in short modules, easy to study that way, and it gives you examples in real life as well as practice exercises that help you to understand everything. With support during all the course and access during a whole year, you cannot ask for more value for money! Totally recommended!
Alicia Prenda
I had looked at a lot of different courses like this to help my CPD as an NQT. Not only was it super value for money, but really easy to use and work with.
Having the opportunity to print or PDF information means I can keep any work as evidence.
I have been very impressed with this course and will defiantly look to complete similar courses soon.
Kim Hudspith
I was very pleased to find a course online which suited both my financial and learning needs.
Really enjoyed the course and would like to take this further. I would recommend this course and found it good value. There is a lack of this type of course available in any colleges in Scotland.
The course has given me motivation to learn and research online about different breads of dogs and their care. I enjoyed the videos attached to the course which were very detailed and easy to follow. I have since purchased the brushes and tools recommended and have had a chance to put into practice what I have learned.
Margaret Whitehead
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Wow! Wow!! Wow!!! Is there anyone still thinking about doing the course? Dont think. Buy the course and just do it. Very Interesting course. I thought I wouldn't be able to finish this in 1 month, But I was wrong. I was totally Glued to my computer that I forgot my lunch. I am happy I bought this course and I passed the course, and I have printed my certificate. What else could you ask for? They even would allow you use their Business Logo on your website makes it so professional. You also get templates of almost everything you would need to start a new company from Business cards to flyers. All I can say is Thanks for the great course and great give away templates.
I will recommend this over and over again.....
Abidemi Bewaji
I really enjoyed this course because I was able to study at anytime and anywhere from my phone, when my little daughter was sleeping. I like working with people and this course offered me more knowledge about the best way to treat a customer.
This diploma will help me get a better job in the future. After each module there is a short test and at the end of the course there is another overall longer test so it’s best to read and understand each module properly.
I definitely recommend this course to everyone who wants to improve their customer service skills.
Lavinia Poara
As the Head of HR, I always have to keep up to date on all law. This course was brilliant and helped me brush up on some areas I hadn’t worked on for some time. Really great value and also very user friendly – brilliant purchase!
For me personally, I have a Masters in HR Management and I love to keep developing and learning and this course was a brilliant way to satisfy my hunger for learning but I could also fit it in with my full time role – win win!
Another positive edition to anyone’s CV – would recommend to anyone even if you are just curious about your employee rights!
Amy Knight
Really helpful course, it covers all the main aspects to become a successful PA. I was looking for an admin course where I can improve a new side of my professional career and this course had everything I needed. It gives you everything from basic computer knowledge to tips for the day to day basics like answering the phone or how to create a memo or book your boss’ travel arrangements. It offers a clear structure with all the main subjects divide in short modules, easy to study that way, and it gives you examples in real life as well as practice exercises that help you to understand everything. With support during all the course and access during a whole year, you cannot ask for more value for money! Totally recommended!
Alicia Prenda
I had looked at a lot of different courses like this to help my CPD as an NQT. Not only was it super value for money, but really easy to use and work with.
Having the opportunity to print or PDF information means I can keep any work as evidence.
I have been very impressed with this course and will defiantly look to complete similar courses soon.
Kim Hudspith
I was very pleased to find a course online which suited both my financial and learning needs.
Really enjoyed the course and would like to take this further. I would recommend this course and found it good value. There is a lack of this type of course available in any colleges in Scotland.
The course has given me motivation to learn and research online about different breads of dogs and their care. I enjoyed the videos attached to the course which were very detailed and easy to follow. I have since purchased the brushes and tools recommended and have had a chance to put into practice what I have learned.
Margaret Whitehead
Why you should study with us
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RRP
$100
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I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
