Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I found the course straight forward and easy to follow.
It’s given me a great understanding of first aid procedures and has outlined some important aspects of looking after pets in general. It paid particular attention to the description of the CPR procedure. I will come in very useful.
The multi choice test at the end is easy to complete and I found the worksheets at the end of each module very helpful to outline the important aspects.
I look forward to completing many more courses on offer to help progress my new dog walking and pet care business.
Thank you.
Georgina Batty
Very well organised via Modules. It was extremely helpful. I learned a lot of new and interesting things.
I especially liked those modules with 'homework' at the end. It might be better if every module has some extra tasks for practice.
Darina Kostadinova
Amazing! New Skills Academy has helped me shape my life and improve my understanding of my chosen course, so simply and now I am that one step closer to achieving my goal. Such a simple yet professional system and easy to learn from.
Would and will recommend to friends and family. A great way to learn without the price tag of going to University and saves a lot of time. Super easy to set up. 5 Star rating throughout the whole experience.
Going to buy my sister the same course for a birthday gift, which is a great offer that they do.
Louis Rees
Hello people! This has been a great course for me. I have learned everything I will need to maintain my own and other people's gardens in the future. I just love the Garden design and maintenance course. Thank you so much.
Juliane Ramallo
Absolutely loved this course. The information provided is so easy to understand yet so vital to becoming a successful events planner/manager.
I enjoyed this course so much I completed it within 3 days and before finishing wanted to hop on Facebook and open a business. I didn’t by the way… I cannot wait to start putting my knowledge to good use, if you are planning a career in event management then the event management diploma is the way to go!
Not only have I learnt about planning, I now know the basics on starting a business and the dreaded health and safety regulations. So thankful I did this course, well worth it!
Michelle Britnor
Absolutely amazing course.. I had so much fun learning with New Skills Academy. This course was so informative, set out really well and I learned so much. It was great that with two young children under 3, I still managed to learn and pass my course that I’m so happy about.
Also fantastic that for a small fee I am having my certificate sent out to me which is a great option for me. All that’s left for me to do now is practice practice and practice. New Skills Academy have given me the confidence to start my venture as a Face Painter. Thank you so much. Amy xx
Amy Hewson
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I found the course straight forward and easy to follow.
It’s given me a great understanding of first aid procedures and has outlined some important aspects of looking after pets in general. It paid particular attention to the description of the CPR procedure. I will come in very useful.
The multi choice test at the end is easy to complete and I found the worksheets at the end of each module very helpful to outline the important aspects.
I look forward to completing many more courses on offer to help progress my new dog walking and pet care business.
Thank you.
Georgina Batty
Very well organised via Modules. It was extremely helpful. I learned a lot of new and interesting things.
I especially liked those modules with 'homework' at the end. It might be better if every module has some extra tasks for practice.
Darina Kostadinova
Amazing! New Skills Academy has helped me shape my life and improve my understanding of my chosen course, so simply and now I am that one step closer to achieving my goal. Such a simple yet professional system and easy to learn from.
Would and will recommend to friends and family. A great way to learn without the price tag of going to University and saves a lot of time. Super easy to set up. 5 Star rating throughout the whole experience.
Going to buy my sister the same course for a birthday gift, which is a great offer that they do.
Louis Rees
Hello people! This has been a great course for me. I have learned everything I will need to maintain my own and other people's gardens in the future. I just love the Garden design and maintenance course. Thank you so much.
Juliane Ramallo
Absolutely loved this course. The information provided is so easy to understand yet so vital to becoming a successful events planner/manager.
I enjoyed this course so much I completed it within 3 days and before finishing wanted to hop on Facebook and open a business. I didn’t by the way… I cannot wait to start putting my knowledge to good use, if you are planning a career in event management then the event management diploma is the way to go!
Not only have I learnt about planning, I now know the basics on starting a business and the dreaded health and safety regulations. So thankful I did this course, well worth it!
Michelle Britnor
Absolutely amazing course.. I had so much fun learning with New Skills Academy. This course was so informative, set out really well and I learned so much. It was great that with two young children under 3, I still managed to learn and pass my course that I’m so happy about.
Also fantastic that for a small fee I am having my certificate sent out to me which is a great option for me. All that’s left for me to do now is practice practice and practice. New Skills Academy have given me the confidence to start my venture as a Face Painter. Thank you so much. Amy xx
Amy Hewson
Why you should study with us
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RRP
$100
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Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
