Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Website is easy to navigate; three main areas: beginners, intermediate and advanced are very well structured; videos and exercises are short, and interactive which is convenient if you study on the go; not boring at all.
You can always come back to the particular topic if it is not clear or you want to refresh your memory. Highly recommend this Excel course if you are beginner or you just want to become an expert in certain parts of this programme.
The price is just right for the quality of course you get. I believe my skills improved a lot since starting this course
Ivica Vrabelova
I love this garden design course, I have been given the opportunity to learn more about garden design and maintenance so I can start my own gardening business
Andrew Ledwold
loved this course. I feel I could start my own business if I choose to but I prefer working for a company that is already established.
I found this course easy to understand and follow and found it highly useful that I could pick it up and leave it as I wished so I could fit it in around my life.
I am currently scouring the internet and papers and phoning companies in order to find myself employment with in this field of work.
I cannot thank this company enough for enabling me to fulfil a life dream of working with animals.
Lorraine Redknapp
I am considering a career change, so this seemed a good place to start. The course was comprehensive, for the price and easy to follow. The videos were also really helpful, to help put the information into context. The instructor was very down to earth and easy to follow.
It is helpful to be able to print out the course notes, to refer to at a later date. I will also re-watch the videos when I need to.
The test at the end was multiple choice. There may have been information relating to this on the website, but I didn't find it. The questions were very specific, so you do need to have revised before you take the test.
All in all, I am impressed, for the £40 I spent.
Kirsty Trenerry
Whilst on maternity leave I started thinking about in what capacity I'd go back to work, and if there was something different I could do. I came across reed courses and chose this course in PA and Admin and another in HR.
I was so happy they were on offer! I chose them because the course modules were comprehensive.
I can sit and do modules with my newborn son on my lap via my iPhone. It's so handy, the modules are clear and concise.
I'm so happy I chose this course. I can't wait to add it to my CV and see what jobs I can get.
Holly Horton
I’m a property investor and I have an interest in property generally. I wanted to do this course to broaden my knowledge of property but also make sure I understand my rights as a buyer of property. This is a nice introduction to the profession of Estate Agency but also negotiation and building networks. It includes material on both residential and commercial property, and also property maintenance. It touches upon the Estate Agents Act 1979 which is very important. My next step will be to review the act. It is a very broad course and is a good place to start.
Chris Pinnock
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Website is easy to navigate; three main areas: beginners, intermediate and advanced are very well structured; videos and exercises are short, and interactive which is convenient if you study on the go; not boring at all.
You can always come back to the particular topic if it is not clear or you want to refresh your memory. Highly recommend this Excel course if you are beginner or you just want to become an expert in certain parts of this programme.
The price is just right for the quality of course you get. I believe my skills improved a lot since starting this course
Ivica Vrabelova
I love this garden design course, I have been given the opportunity to learn more about garden design and maintenance so I can start my own gardening business
Andrew Ledwold
loved this course. I feel I could start my own business if I choose to but I prefer working for a company that is already established.
I found this course easy to understand and follow and found it highly useful that I could pick it up and leave it as I wished so I could fit it in around my life.
I am currently scouring the internet and papers and phoning companies in order to find myself employment with in this field of work.
I cannot thank this company enough for enabling me to fulfil a life dream of working with animals.
Lorraine Redknapp
I am considering a career change, so this seemed a good place to start. The course was comprehensive, for the price and easy to follow. The videos were also really helpful, to help put the information into context. The instructor was very down to earth and easy to follow.
It is helpful to be able to print out the course notes, to refer to at a later date. I will also re-watch the videos when I need to.
The test at the end was multiple choice. There may have been information relating to this on the website, but I didn't find it. The questions were very specific, so you do need to have revised before you take the test.
All in all, I am impressed, for the £40 I spent.
Kirsty Trenerry
Whilst on maternity leave I started thinking about in what capacity I'd go back to work, and if there was something different I could do. I came across reed courses and chose this course in PA and Admin and another in HR.
I was so happy they were on offer! I chose them because the course modules were comprehensive.
I can sit and do modules with my newborn son on my lap via my iPhone. It's so handy, the modules are clear and concise.
I'm so happy I chose this course. I can't wait to add it to my CV and see what jobs I can get.
Holly Horton
I’m a property investor and I have an interest in property generally. I wanted to do this course to broaden my knowledge of property but also make sure I understand my rights as a buyer of property. This is a nice introduction to the profession of Estate Agency but also negotiation and building networks. It includes material on both residential and commercial property, and also property maintenance. It touches upon the Estate Agents Act 1979 which is very important. My next step will be to review the act. It is a very broad course and is a good place to start.
Chris Pinnock
Why you should study with us
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RRP
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Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
