Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I undertook the Data Protection Certificate course in May 2017. I found the course to have a very in depth amount of detail on Data Protection and the law and legislation around it. It also went into detail on the new Data Protection Act coming in 2018.
I would recommend this to anyone who is looking for a course with value for money and also to bulk up their knowledge and perhaps perusing a career in IT or security. The course is audited and comes with a certificate on completion which you are able to print yourself or have one sent out to you for a small fee.
Mason Malin
This course was excellent, detailed and enjoyable. It gave me lots of information and helped me develop my skills and knowledge to assist facilitate learning of students that have special educational needs. It outlined the main conditions that fall into the categories of SEN and a detailed explanation of them.
This course also gave me lots of ideas on how to assist learners and the confidence of how to develop my teaching resources. It also highlighted the relevant legislation covering special educational needs and gave me important information regarding the roles and responsibilities of the SENCO and the teacher in supporting learners.
I now feel more confident that I will be able to support these students better.
Emma Louise Dalton
The course is full of interesting and useful information to know more about garden design and maintenance.
All the modules are easy to understand and gave me strong basics and confidence to start my own garden design business. Also I found the course very interactive, with images to illustrate the modules, garden design plans examples... so I could really visualise what was meant in each module.
Considering the online aspect, I found the website very easy to use and I appreciated the fact that I could keep a trace of my course by downloading the modules on my own laptop.
Laurie Bednarczuk
It is easy to follow and understand, and gives you a full overview of the HR management.
You can download the training material if you prefer to take note directly on the paper version.
Filomena Cionti
This course thoroughly improved my knowledge of Microsoft Outlook. I found the modules on meetings, appointments and tasks the most informative. I’m sure these will all have a direct impact on my day to day working life.
If you do not already have a basic understanding of Outlook then the first few modules in particular will be very helpful to you as they cover the fundamentals extremely well.
There is also more advanced options for those who are at that level.
The course is very easy to follow, the tutorial videos are extremely well put together and you can learn at your own pace.
Jordan Grierson
My dream has come true. Eventually I found this online course after searching for years in my area where none of the colleges provided it and it is necessary to get my dream job.
I got an incredible discount and what I like the best I got a lifetime access to the course, so there is no rush and I can revisit any time to revise as well.
Excellent support and immediate response to emails, I am very pleased. The course material is written in an easily understandable way, no hidden fees and mobile friendly so I can learn anywhere.
Zsuzsanna Horak
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I undertook the Data Protection Certificate course in May 2017. I found the course to have a very in depth amount of detail on Data Protection and the law and legislation around it. It also went into detail on the new Data Protection Act coming in 2018.
I would recommend this to anyone who is looking for a course with value for money and also to bulk up their knowledge and perhaps perusing a career in IT or security. The course is audited and comes with a certificate on completion which you are able to print yourself or have one sent out to you for a small fee.
Mason Malin
This course was excellent, detailed and enjoyable. It gave me lots of information and helped me develop my skills and knowledge to assist facilitate learning of students that have special educational needs. It outlined the main conditions that fall into the categories of SEN and a detailed explanation of them.
This course also gave me lots of ideas on how to assist learners and the confidence of how to develop my teaching resources. It also highlighted the relevant legislation covering special educational needs and gave me important information regarding the roles and responsibilities of the SENCO and the teacher in supporting learners.
I now feel more confident that I will be able to support these students better.
Emma Louise Dalton
The course is full of interesting and useful information to know more about garden design and maintenance.
All the modules are easy to understand and gave me strong basics and confidence to start my own garden design business. Also I found the course very interactive, with images to illustrate the modules, garden design plans examples... so I could really visualise what was meant in each module.
Considering the online aspect, I found the website very easy to use and I appreciated the fact that I could keep a trace of my course by downloading the modules on my own laptop.
Laurie Bednarczuk
It is easy to follow and understand, and gives you a full overview of the HR management.
You can download the training material if you prefer to take note directly on the paper version.
Filomena Cionti
This course thoroughly improved my knowledge of Microsoft Outlook. I found the modules on meetings, appointments and tasks the most informative. I’m sure these will all have a direct impact on my day to day working life.
If you do not already have a basic understanding of Outlook then the first few modules in particular will be very helpful to you as they cover the fundamentals extremely well.
There is also more advanced options for those who are at that level.
The course is very easy to follow, the tutorial videos are extremely well put together and you can learn at your own pace.
Jordan Grierson
My dream has come true. Eventually I found this online course after searching for years in my area where none of the colleges provided it and it is necessary to get my dream job.
I got an incredible discount and what I like the best I got a lifetime access to the course, so there is no rush and I can revisit any time to revise as well.
Excellent support and immediate response to emails, I am very pleased. The course material is written in an easily understandable way, no hidden fees and mobile friendly so I can learn anywhere.
Zsuzsanna Horak
Why you should study with us
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RRP
$100
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This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
