Is the Customer Always Right Certification

Is the Customer Always Right?

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.

However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certification

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

Taking the International Massage Diploma Course at New Skills Academy was my best idea and my best investment in a long time. The flexible timing, professional yet easy understand material helped me to change career (and life) in no time. Absolutely brilliant.

Mihaly Galambosi

This course is so easy. I was a little nervous before I started it but even after the first module I was at ease.

The video's are clear and the course is easy to understand.

Everything I need to learn is here, from the basics like handling to bathing to full grooming. you can save the work on to your pc or laptop as you go along so you can go back over it later on. at the end of each module you even get time to practise what you have learnt.

I'm so glad I found this company and will highly recommend.

Kirsty Wilson

I am about half way through my course now and it is just fantastic. Such an easy way for learning and studying from home in my circumstances is the best option for me. Very helpful when I have needed help and such a brilliant course to follow..

Kirsty Jefford

As a teacher I have experienced working with children with a range of learning and physical abilities. This course helped consolidate my knowledge and understanding gained during my 12 years of teaching and working with SEN children. It also added knowledge about the various diagnoses and categories and how to recognise them to support children’s learning.

I found the course easy to navigate, informative and I enjoyed the learning experience. In the future it will help me to think of the children in my care and how best to support their learning needs to achieve the best they can. I hope to someday specialise in working with children with SEN.

Rebecca Dobson

I found the CRM course to be very informative & user friendly. The knowledge I've gained, after completing five detailed modules & a short exam, has given me a much better understanding of CRM and this personal development will help me to implement new processes in the workplace. The entire course is available on demand, before and after completion, meaning you can go over every module until you're confident enough to take the exam. For anybody looking to gain information on what Customer Relationship Management is, and how it can improve your business, I cannot not recommend this course highly enough.

Joe Shawyer

The Marketing Diploma Course was laid out in such a way that it was easy to understand and work through and the modular approach meant I was able to complete the course in a way which suited me.

The New Skills Academy website is easy to use and the user dashboard provides all the information you need to start, continue and complete your studies.

Each module in the course was detailed and broken down into manageable chunks, with downloadable worksheets to test knowledge at the end of each module making sure you have the understanding to progress.

Overall, an easy way to develop new skills!

Nick Eyley

Duration:
3 hours

Access:
Lifetime Access

Approved by:
CPD

Learning Type:


Text based modules  Images  Video learning 

Cost:
$110.00

Is the Customer Always Right?

While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.

However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:

  • Why customers are invaluable to the growth and development of your business and how to treat your customers well
  • The benefits of treating your customers with attention and respect and how it helps
  • Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
  • How to weigh the pros and cons of the situation and include important considerations
  • How blindly favouring the consumer can lower the morale of your employees
  • Useful strategies and tips that you can use when you find that a consumer is not right
  • How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

  • You will be able to evaluate a situation by gathering details
  • You become aware of the importance of customers and why you should offer reliable customer service
  • You are better placed to back up employees when a consumer is abusive or abrasive
  • You learn how to differentiate between solid customers who are worth retaining and others that you can let go
  • You learn how to manage difficult consumers and regulate your body language in stressful situations

This course includes

24/7 Student Support

End of course certification

Lifetime access to your course

Compatible with modern devices

PLUS - Access to the exclusive New Skills Academy Study Group!
ID: YDFT67YHJ
certificate

of achievement

This certificate is presented to

Your Name

NSA

For completing the

Is the Customer Always Right Certification

on 21st November 2026

Selena Hurford

Selena Hurford

Course Tutor

cpd

Daniel Morgan

Daniel Morgan

Head of Academy

Certificate Example

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.

Taking the International Massage Diploma Course at New Skills Academy was my best idea and my best investment in a long time. The flexible timing, professional yet easy understand material helped me to change career (and life) in no time. Absolutely brilliant.

Mihaly Galambosi

This course is so easy. I was a little nervous before I started it but even after the first module I was at ease.

The video's are clear and the course is easy to understand.

Everything I need to learn is here, from the basics like handling to bathing to full grooming. you can save the work on to your pc or laptop as you go along so you can go back over it later on. at the end of each module you even get time to practise what you have learnt.

I'm so glad I found this company and will highly recommend.

Kirsty Wilson

I am about half way through my course now and it is just fantastic. Such an easy way for learning and studying from home in my circumstances is the best option for me. Very helpful when I have needed help and such a brilliant course to follow..

Kirsty Jefford

As a teacher I have experienced working with children with a range of learning and physical abilities. This course helped consolidate my knowledge and understanding gained during my 12 years of teaching and working with SEN children. It also added knowledge about the various diagnoses and categories and how to recognise them to support children’s learning.

I found the course easy to navigate, informative and I enjoyed the learning experience. In the future it will help me to think of the children in my care and how best to support their learning needs to achieve the best they can. I hope to someday specialise in working with children with SEN.

Rebecca Dobson

I found the CRM course to be very informative & user friendly. The knowledge I've gained, after completing five detailed modules & a short exam, has given me a much better understanding of CRM and this personal development will help me to implement new processes in the workplace. The entire course is available on demand, before and after completion, meaning you can go over every module until you're confident enough to take the exam. For anybody looking to gain information on what Customer Relationship Management is, and how it can improve your business, I cannot not recommend this course highly enough.

Joe Shawyer

The Marketing Diploma Course was laid out in such a way that it was easy to understand and work through and the modular approach meant I was able to complete the course in a way which suited me.

The New Skills Academy website is easy to use and the user dashboard provides all the information you need to start, continue and complete your studies.

Each module in the course was detailed and broken down into manageable chunks, with downloadable worksheets to test knowledge at the end of each module making sure you have the understanding to progress.

Overall, an easy way to develop new skills!

Nick Eyley

Why you should study with us

Learn with confidence...

Free Course RRP $100

Get a FREE Course

Tick this box to Sign up for our newsletter, and get access to the Interview Skills and CV Writing Certificate course for free! By signing up, you agree to our Privacy Notice & Cookie Policy and to receive marketing and related emails from academy+ brands. You can unsubscribe at any time.

What our students say about us...