Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Amazing course, great for people that never have time to go to college or evening classes. So easy to complete online and step by step instructions to help you. Will definitely be doing another course after this.
I’m starting my own business and this course will help me get started as it states all the things I need to know and to be aware of. I can’t wait until I have completed this as this will be a new chapter in my life. You have no time limit on this course which is great as I have a very busy life but this course gives you no pressure.
Would recommend this to anyone.
Megan Atkins
This course was excellent, detailed and enjoyable. It gave me lots of information and helped me develop my skills and knowledge to assist facilitate learning of students that have special educational needs. It outlined the main conditions that fall into the categories of SEN and a detailed explanation of them.
This course also gave me lots of ideas on how to assist learners and the confidence of how to develop my teaching resources. It also highlighted the relevant legislation covering special educational needs and gave me important information regarding the roles and responsibilities of the SENCO and the teacher in supporting learners.
I now feel more confident that I will be able to support these students better.
Emma Louise Dalton
At age 44, I took a notion to start a new career, so I booked a Travel & Tourism online course with New Skills Academy.
I was actually pretty nervous when I looked at the modules as it’s been years since I studied!
I was pleasantly surprised at how well the course flowed and how uncomplicated it was. The presentation of the course was easy to read and understand.
When I got to the final test, I was nervous, but had no need to be. It was a general test of knowledge and I passed with 70%. I feel proud!
Angela Wilson
I must honestly say that this course website is a great help for learning new information on previous courses as I did a Premiere Animal Care 1 year course.
Ever since my mum introduced me to this website and got me on the "Dog Grooming Diploma" course through New Skills , we also came across many other great courses and offers and not only did I learn new skills, techniques and information while working on my modules my previous knowledge on dog care expanded tremendously!
I would definitely recommend this website to friends and family to help them gain skills, experience and knowledge on whatever job they are hoping to get with the qualifications from their chosen course.
Parmjit Uppal
Clear and concise content in a great structure to allow to be able to revise and study key points without being rushed forward without fully understanding content , iv'e done lots of distant learning courses but this is by far the best !
Daniel Gordon
Great course worth the money very detailed yet easy to understand and all official with a certificate at the end it's very interesting and fun
Cherish King
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Amazing course, great for people that never have time to go to college or evening classes. So easy to complete online and step by step instructions to help you. Will definitely be doing another course after this.
I’m starting my own business and this course will help me get started as it states all the things I need to know and to be aware of. I can’t wait until I have completed this as this will be a new chapter in my life. You have no time limit on this course which is great as I have a very busy life but this course gives you no pressure.
Would recommend this to anyone.
Megan Atkins
This course was excellent, detailed and enjoyable. It gave me lots of information and helped me develop my skills and knowledge to assist facilitate learning of students that have special educational needs. It outlined the main conditions that fall into the categories of SEN and a detailed explanation of them.
This course also gave me lots of ideas on how to assist learners and the confidence of how to develop my teaching resources. It also highlighted the relevant legislation covering special educational needs and gave me important information regarding the roles and responsibilities of the SENCO and the teacher in supporting learners.
I now feel more confident that I will be able to support these students better.
Emma Louise Dalton
At age 44, I took a notion to start a new career, so I booked a Travel & Tourism online course with New Skills Academy.
I was actually pretty nervous when I looked at the modules as it’s been years since I studied!
I was pleasantly surprised at how well the course flowed and how uncomplicated it was. The presentation of the course was easy to read and understand.
When I got to the final test, I was nervous, but had no need to be. It was a general test of knowledge and I passed with 70%. I feel proud!
Angela Wilson
I must honestly say that this course website is a great help for learning new information on previous courses as I did a Premiere Animal Care 1 year course.
Ever since my mum introduced me to this website and got me on the "Dog Grooming Diploma" course through New Skills , we also came across many other great courses and offers and not only did I learn new skills, techniques and information while working on my modules my previous knowledge on dog care expanded tremendously!
I would definitely recommend this website to friends and family to help them gain skills, experience and knowledge on whatever job they are hoping to get with the qualifications from their chosen course.
Parmjit Uppal
Clear and concise content in a great structure to allow to be able to revise and study key points without being rushed forward without fully understanding content , iv'e done lots of distant learning courses but this is by far the best !
Daniel Gordon
Great course worth the money very detailed yet easy to understand and all official with a certificate at the end it's very interesting and fun
Cherish King
Why you should study with us
Learn with confidence...
RRP
$100
Get a FREE Course
Tick this box to Sign up for our newsletter, and get access to the Interview Skills and CV Writing Certificate course for free! By signing up, you agree to our Privacy Notice & Cookie Policy and to receive marketing and related emails from academy+ brands. You can unsubscribe at any time.What our students say about us...
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
