The Complete Digital Marketing Certificate Bundle

Digital Marketing Diploma Course

Have you ever wondered what is behind all of those online advertisements that seem to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts.

This Digital Marketing course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing to its rules and regulations.

Introduction to the Digital Marketing Course

Using an online platform, this course on digital marketing can be completed anywhere you are, further proving the power of the digital age. The course modules will take you through a range of concepts, which will help you to understand how the industry works, while also enabling you to put these theories into action.

Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of the course, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. 

Aside from just the theoretical aspects of digital marketing, each module includes activities that test your understanding of the course material, while also allowing you to think critically about each concept.

What you will learn

• Search Engine Optimisation (SEO) and Marketing (SEM)
• Pay-per-click advertising
• Digital display advertising
• Website development
• Email and mobile marketing
• Social media marketing
• Online public relations
• Web analytics
• How to plan a digital marketing campaign

Benefits of the course

There are a number of benefits, which include:

• A comprehensive, easy-to-understand look at the topics concerning digital marketing
• Material focused on the UK, while also touching on global aspects
• End-of-module activities and final tests that are designed to expand your overall understanding and put what you’ve learned into action
• Can be completed anywhere with an internet connection.
• Gaining relevant knowledge about an ever-growing industry will provide you with practical skills for the workforce.

Facebook for Business Course

Facebook is one of the most popular social media platforms, but it isn't just about socialising. You can use Facebook in a variety of ways, and, in this course, you will learn how to utilise Facebook for business. In this course, we will show you how to set up your own brand page and give you handy hints on how the system works. We will also explore ways to increase your traffic, to grow your followers and keep those who have 'liked' your brand interested. Creating a brand page has numerous benefits: it enables customers to speak with you on a new platform; it allows you to grow your audience and reach new people; it makes it easier for customers to share your brand and is a great way for you to connect with similar companies or groups.

You will Learn:

• What Facebook is and how you can use it, to promote your brand through a brand page;
• How to set up and effectively run your brand page;
• Find out what the Administration Panel comprises and how these different sections are useful to you;
• How to set up a brand username for your page;
• How to gain followers and use advertising, to increase traffic.

Benefits of Taking this Course

• You will learn how to start up your own brand page on Facebook;
• You will discover hints on how to get the most from your brand page;
• You will learn how to grow your page and increase traffic, so that your brand succeeds as a whole;
• Setting up a brand page on Facebook will grow your brand in a variety of ways, reaching beyond the confines of social media.

Link Building for SEO Course

Learning about link building for SEO is absolutely essential for anyone looking to improve their search engine ranking and overall site and page engagement. Whether you’re just starting your online campaign or need a boost in traffic, link building is one of the most effective tools available.

This course provides a comprehensive guide to link building for SEO, including a full definition and background as well as the various organic and strategic link building methods to optimise your SEO. From how to find the ideal websites and connect with them, to practical link building strategies you can immediately apply, this course covers everything you need to know about link building for SEO!

You Will Learn

• The full definition of and background to link building for SEO
• The different link building options and how to choose the right one
• How to optimise your link building through research and analysis
• Practical link building strategies you can apply immediately

Benefits of Taking This Course

• You will dramatically improve your page and site traffic
• You will gain valuable interest and increase your customer base
• You will increase sales and profit
• You will establish a powerful and credible online reputation

Reddit Marketing Certificate Course

Reddit is extremely important for your marketing strategy and can help drive traffic to your business. Ranked nineteenth most visited website in the world (according to Wikipedia – Jan 2022), Reddit’s popularity and demographic establish it as a useful marketing tool.

When you learn how to use the different features of Reddit, you can count on getting a huge number of hits - mostly upwards of 100,000 and even up to 1 million. What’s more, most people who use Reddit are also likely to share your information with others. The most important thing after building your business is to advertise your products, content and services, so that people are aware of how they can benefit from you.

What's covered in the course?

This video course on Reddit will explain the following important information:

• How to sign up for an account and why you should post on Reddit – advantages for your business marketing;
• How to increase your comment karma, as well as post karma on Reddit, by posting good content;
• How to create engaging and interesting posts, as well as Reddit adverts;
• How to follow guidelines, do’s and don’ts on Reddit, in order to collect upvotes;
• How to use the Reddit gold subscription, and the benefits of using it,
• How to sell your content on Reddit and earn revenue from Fiverr using Reddit;
• How to create and popularise subreddits.

This video course offers the following benefits

Familiarising yourself with Reddit offers several benefits, including:

• With 60 million users every month, Reddit is a reliable online tool to market your content or product;
• You can effectively learn how to leverage the tools, to research your target audience;
• Extensive customer outreach and lead generation;
• Establishing your brand image, building a reputation and creating a community.

Reddit boasts a niche audience for different products and services and can help significantly boost website traffic, when you post high quality content that promotes engagement and interest.

Sales Funnels for Beginners Certificate Course

Customers sometimes buy a product immediately upon discovering it, but they often go through several stages between first becoming aware of a product and finalising the purchase. These stages that make up the buying journey are known as a sales funnel. In this course, you will learn about the structure of an online sales funnel and how marketers use them to persuade customers to spend their money.

You Will Learn:

• The two reasons online businesses construct sales funnels
• What a lead magnet is, and how it draws potential clients into a sales funnel
• The four main stages of a typical sales funnel
• How marketers use blogging and social media to drive traffic to their sales funnels
• Why creating buyer personas can make a sales funnel more successful

Benefits of Taking This Course:

• If you are in a marketing role, this course will help you put together more effective sales funnels
• If you work in customer relationship management (CRM), you will benefit from understanding why customers make buying decisions
• If you are responsible for maintaining a company web presence, this course will help you use social media and blogging to boost sales
• If you are interested in consumer psychology, this course will help you recognise buying behaviour and how organisations build trust and loyalty
• If you are a consumer, this course will help you understand how companies try to encourage you to buy from them

SEO for Business Certificate Course

Search Engine Optimisation or SEO involves optimising your website, so that it can be better found and ranked in search engines. With so many businesses and brands fighting to be at the top of Google and other search engines, it’s important to understand the latest trends and SEO techniques, so that you can implement them and make them work for your business.

This course provides an introduction to SEO and aims to equip you with the skills needed to optimise your site, make your business more visible on search engines, drive more organic traffic and improve conversion rates.

You Will Learn:

• What SEO is, and how search engines rank websites;
• The various on-site and off-site SEO techniques to use, in order to improve the ranking of your website;
• What backlinks are, their importance in SEO, and how to obtain them;
• The benefits of internal linking, and how this can be done;
• What local search optimisation is and various techniques, to improve your ranking in local search results;
• The difference between SEO and PPC.

Benefits of Taking This Course:

• You will better understand SEO and the various benefits that it can bring to your business;
• Your knowledge will allow you to put in place an effective ongoing SEO strategy;
• You will learn how to better improve traffic from local customers;
• You will be equipped to make an informed decision, when choosing between SEO and PPC.

Twitter (X) for Business Course

Twitter (now known as X, but this course continues to use the name Twitter) is a widely used social network that offers businesses a great opportunity to promote themselves and their products to customers around the world.

Every day, millions of tweets are sent and received by over 330 million active users. In this course, you will discover how to use Twitter to grow your business, advertise your products and services, and engage your target audience.

You will learn how to write captivating tweets and share compelling content that will engage your followers, increasing both brand awareness and profits as a result.

You Will Learn:

• Why most businesses can benefit from building a Twitter presence.
• How to compose a tweet that will be shared among your target audience, and why you should consider adding other media alongside text.
• How to grow your follower numbers, attract people who may become customers, and promote your Twitter account offline.
• How to measure the true impact of your content, and monitor your influence on Twitter.
• The types of advertising options offered by Twitter, how to get started with Twitter Ads, and the benefits of using Twitter’s Promote Mode.

Benefits Of Taking This Course:

• If you run a business, this course will help you put together a social media marketing strategy that will widen your customer base and drive sales.
• If you are in a marketing role, you will benefit from this overview of Twitter and its applications in a commercial context.
• You will develop a broader appreciation of the role social media can play in promoting a business.
• You will be able to make sensible decisions concerning the time, money and effort you are willing to invest in Twitter-based marketing.
• You will gain a broader appreciation of the role Twitter plays in marketing and advertising in modern commerce.

The course is broken down into 0 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Once you have completed all 0 modules there is a multiple choice test. The questions will be on a range of topics found within the 0 modules. The test, like the course, is online and can be taken a time and location of your choosing.

The pass mark for the test is 70%.

If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).

You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.

You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.

We estimate that the course will take about 27 hours to complete in total, plus an additional 30 minutes for the end of course test.

Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.