Introduction to Google Ads Certificate
Why you should study with us
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
The Marketing Diploma Course was laid out in such a way that it was easy to understand and work through and the modular approach meant I was able to complete the course in a way which suited me.
The New Skills Academy website is easy to use and the user dashboard provides all the information you need to start, continue and complete your studies.
Each module in the course was detailed and broken down into manageable chunks, with downloadable worksheets to test knowledge at the end of each module making sure you have the understanding to progress.
Overall, an easy way to develop new skills!
Nick Eyley
Having just completed the Dyslexia Diploma in a few days I can honestly say I now have a much better knowledge of the condition and it gave me so much detail and information to learn in order to use in my teaching job. Very clear and easy to follow with great assessments at the end of each module. Also the multiple choice exam covered all of the important points I had learnt. Highly recommend this diploma. The fact I could study this online in my own time was a huge positive. I look forward to further study more diplomas related.
Carly Dawson
Thoroughly enjoyed this course. Have decided to change my career path but have no real experience or qualifications in the job I really want to do.
I have always wanted to work with animals but ended up in the retail sector. While I do enjoy that, I feel now is the time to get out there and do what I want to do. I have sent in my CV to a dog groomer near me with a copy of my certificate attached. Fingers crossed!
I enjoyed this Diploma so much I shall be having a go at another pet/dog related one in the very near future!
Claire Hall
I love the course very straight forward. Would love to know if there are any more courses available like this for advancement. Everything is clearly explained and if you get in trouble there is a helpline you can call. There should be more courses like this available online to benefit those people that want to go to work in their chosen field but are unable to pay for a program at college or else where. Well done and thank you for allowing me to pursue my interest and hopefully a career at the end of my studying.
Jo Debbage-lodge
The course is simple and easy to follow, the videos are a great way to see it all in action, the pictures are a great way for you to get some inspiration too especially with the nail art. I have referred this course to a friend already.
Lindsay Todd
Really interesting and a good starting point for increasing my understanding and knowledge. Easy to access at any time, modules were nice and short so good bursts of information and easy to understand. I feel that I have gained knowledge that I can take forward within my current profession and apply my knowledge to get the best possible results for my organisation in all forms of media. Would recommend this course for anyone looking to start off in this career and looking to gain solid background information to take you forward. You have the flexibility to learn in your own time and take it at your own pace which is great when you are already working full time.
Sophie Graham
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
The Marketing Diploma Course was laid out in such a way that it was easy to understand and work through and the modular approach meant I was able to complete the course in a way which suited me.
The New Skills Academy website is easy to use and the user dashboard provides all the information you need to start, continue and complete your studies.
Each module in the course was detailed and broken down into manageable chunks, with downloadable worksheets to test knowledge at the end of each module making sure you have the understanding to progress.
Overall, an easy way to develop new skills!
Nick Eyley
Having just completed the Dyslexia Diploma in a few days I can honestly say I now have a much better knowledge of the condition and it gave me so much detail and information to learn in order to use in my teaching job. Very clear and easy to follow with great assessments at the end of each module. Also the multiple choice exam covered all of the important points I had learnt. Highly recommend this diploma. The fact I could study this online in my own time was a huge positive. I look forward to further study more diplomas related.
Carly Dawson
Thoroughly enjoyed this course. Have decided to change my career path but have no real experience or qualifications in the job I really want to do.
I have always wanted to work with animals but ended up in the retail sector. While I do enjoy that, I feel now is the time to get out there and do what I want to do. I have sent in my CV to a dog groomer near me with a copy of my certificate attached. Fingers crossed!
I enjoyed this Diploma so much I shall be having a go at another pet/dog related one in the very near future!
Claire Hall
I love the course very straight forward. Would love to know if there are any more courses available like this for advancement. Everything is clearly explained and if you get in trouble there is a helpline you can call. There should be more courses like this available online to benefit those people that want to go to work in their chosen field but are unable to pay for a program at college or else where. Well done and thank you for allowing me to pursue my interest and hopefully a career at the end of my studying.
Jo Debbage-lodge
The course is simple and easy to follow, the videos are a great way to see it all in action, the pictures are a great way for you to get some inspiration too especially with the nail art. I have referred this course to a friend already.
Lindsay Todd
Really interesting and a good starting point for increasing my understanding and knowledge. Easy to access at any time, modules were nice and short so good bursts of information and easy to understand. I feel that I have gained knowledge that I can take forward within my current profession and apply my knowledge to get the best possible results for my organisation in all forms of media. Would recommend this course for anyone looking to start off in this career and looking to gain solid background information to take you forward. You have the flexibility to learn in your own time and take it at your own pace which is great when you are already working full time.
Sophie Graham
Why you should study with us
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This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
