Introduction to Google Ads Certificate
Why you should study with us
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
An excellent course with up to date thinking based on good research about canine behaviours. I particularly liked the style of teaching. Suitable for all levels and had just the right touch.
I found it stimulating, encouraging and above all, not patronising. It will be very helpful to me on my road as an animal Reiki therapist working with a wide variety of breeds in a rescue centre. I am now much more aware of calming signals and subtle signals that the dog is ready to accept contact.
I would recommend it to anyone wanting to enhance their understanding and communication with dogs.
Lucy Lofting
The course was very useful. It covers everything you need starting from the introduction to the comments. Everything was explained in a way to understand easily each one module of it. I really liked the pivot table module.
It is so helpful, don’t know how I lived until now without it at work. It is just amazing. I am so glad that I started the course and I am proud of myself that I did it in a such a short time.
Thank you for this. Can’t wait to start the next one – intermediate level! Hopefully I will pass it. And who knows – maybe after that I will pass the advanced one.
Eleonora Kanazirova
Thoroughly enjoying this course. It's great that I can study at my own pace with no time restrictions so I can do a little or a lot each time depending on what time I have available.
So much useful information I will be able to apply not only to landscaping specifically but also to business in general & day to day gardening both personally & professionally.
The chapters are easy to follow, the estimated time helps schedule your time appropriately & the questions at the end of each chapter make sure you have understood correctly.
Highly recommended!
Lauren Spice
This is an amazing course. Easy to follow and understand.
I am working with children already and I wanted to do a SEN course to extend my knowledge and able to work with a wide range of children including those with special needs. This course has twice the modules as an average SEN course, so it provides great knowledge in the subject. And this is perfect as it’s CPD accredited course. And the price was just unbelievable!!
The course has email tutor support and lifetime access to the course material which is brilliant for a mum, who is working currently as a volunteer to gain work experience.
Andrea Piesiur
This was the first online course I’ve funded myself and I was apprehensive as you don’t really know what you’re going to get!
However, I’m happy to report that this course has given me a really good grounding in Child Psychology and has whet my appetite to pursue some of the content in more detail under my own steam.
When I had questions, the Support Team’s responses were lightning fast and reassuring and for the fee paid and the experience I’ve had this has been great value for money and a firm foundation on which to build in the future.
Thank you New Skills Academy!
Tom Shires
The course covers all the necessary aspects of SEN education, and is produced in manageable modules for learning.
In terms of value and content, I would rate this as one of the best online diploma courses.
Ainsley Nugent
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
An excellent course with up to date thinking based on good research about canine behaviours. I particularly liked the style of teaching. Suitable for all levels and had just the right touch.
I found it stimulating, encouraging and above all, not patronising. It will be very helpful to me on my road as an animal Reiki therapist working with a wide variety of breeds in a rescue centre. I am now much more aware of calming signals and subtle signals that the dog is ready to accept contact.
I would recommend it to anyone wanting to enhance their understanding and communication with dogs.
Lucy Lofting
The course was very useful. It covers everything you need starting from the introduction to the comments. Everything was explained in a way to understand easily each one module of it. I really liked the pivot table module.
It is so helpful, don’t know how I lived until now without it at work. It is just amazing. I am so glad that I started the course and I am proud of myself that I did it in a such a short time.
Thank you for this. Can’t wait to start the next one – intermediate level! Hopefully I will pass it. And who knows – maybe after that I will pass the advanced one.
Eleonora Kanazirova
Thoroughly enjoying this course. It's great that I can study at my own pace with no time restrictions so I can do a little or a lot each time depending on what time I have available.
So much useful information I will be able to apply not only to landscaping specifically but also to business in general & day to day gardening both personally & professionally.
The chapters are easy to follow, the estimated time helps schedule your time appropriately & the questions at the end of each chapter make sure you have understood correctly.
Highly recommended!
Lauren Spice
This is an amazing course. Easy to follow and understand.
I am working with children already and I wanted to do a SEN course to extend my knowledge and able to work with a wide range of children including those with special needs. This course has twice the modules as an average SEN course, so it provides great knowledge in the subject. And this is perfect as it’s CPD accredited course. And the price was just unbelievable!!
The course has email tutor support and lifetime access to the course material which is brilliant for a mum, who is working currently as a volunteer to gain work experience.
Andrea Piesiur
This was the first online course I’ve funded myself and I was apprehensive as you don’t really know what you’re going to get!
However, I’m happy to report that this course has given me a really good grounding in Child Psychology and has whet my appetite to pursue some of the content in more detail under my own steam.
When I had questions, the Support Team’s responses were lightning fast and reassuring and for the fee paid and the experience I’ve had this has been great value for money and a firm foundation on which to build in the future.
Thank you New Skills Academy!
Tom Shires
The course covers all the necessary aspects of SEN education, and is produced in manageable modules for learning.
In terms of value and content, I would rate this as one of the best online diploma courses.
Ainsley Nugent
Why you should study with us
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I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
