Introduction to Google Ads Certificate
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Course was incredible! Excellent development difficult matter, but with details are trained for this
Responsible manager job. Also with the knowledge that you gain, you feel prepared for a big challenge for new career. The importance in hospitality business shown in detail and is easily digested in training for working. Everything is designed with new technology and easily memories, amazingly beautiful methods of training
I feel very satisfied with the course. Magnificent time during the course. I recommend everyone to try. I want to thank the team of New Skills Academy for everything they have created for the education of this kind of business. Thanks again so much!
Vladimir Todorov
The course covers all the necessary aspects of SEN education, and is produced in manageable modules for learning.
In terms of value and content, I would rate this as one of the best online diploma courses.
Ainsley Nugent
I am over the moon with my experience in completing my first online course with New Skills Academy. I found the whole process quick and efficient and the site very easy to navigate. I found it helpful to complete short tests at the end of each module as I feel this help to review the information I have read and confirm that I understood it and could retain the information as well. I found the course to be very well written and the information provided to be interesting and relevant to the course and the final test to be efficient in recapping everything I had learnt throughout the course. I completely the course quite quickly as was able to study using my iPhone as the course was iOS compatible which I found to be the best way of accessing the course, information and tests. I'm thrilled that I passed my first course and can't wait to get started on the next one. Thank you for such a positive and rewarding experience.
Lisa Simmons
A brilliant course which was very informative and I really enjoyed it. Very difficult test at the end so you do really need to read through every module to do the test and pass it.
I will be recommending it to all my friends for sure. The bonus is I have access to this information forever. So I can revisit it anytime I like, how great is that??? I think its amazing personally.
Jay Harper
Great course!!I have learnt everything I need to become a nail technician!with many photos and videos and with many instructions leaves you with no questions at all!!I definitely suggest this course!!
Kiriaki Mitrou
Amazing course with so much detail. All the modules are easy to read and flow from one subject to the next. It was really easy to enrol on the course too and I received my log in information the same day that I enrolled. I would recommend the course to anyone wishing to pursue a course in floristry.
Stacey Garside
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Course was incredible! Excellent development difficult matter, but with details are trained for this
Responsible manager job. Also with the knowledge that you gain, you feel prepared for a big challenge for new career. The importance in hospitality business shown in detail and is easily digested in training for working. Everything is designed with new technology and easily memories, amazingly beautiful methods of training
I feel very satisfied with the course. Magnificent time during the course. I recommend everyone to try. I want to thank the team of New Skills Academy for everything they have created for the education of this kind of business. Thanks again so much!
Vladimir Todorov
The course covers all the necessary aspects of SEN education, and is produced in manageable modules for learning.
In terms of value and content, I would rate this as one of the best online diploma courses.
Ainsley Nugent
I am over the moon with my experience in completing my first online course with New Skills Academy. I found the whole process quick and efficient and the site very easy to navigate. I found it helpful to complete short tests at the end of each module as I feel this help to review the information I have read and confirm that I understood it and could retain the information as well. I found the course to be very well written and the information provided to be interesting and relevant to the course and the final test to be efficient in recapping everything I had learnt throughout the course. I completely the course quite quickly as was able to study using my iPhone as the course was iOS compatible which I found to be the best way of accessing the course, information and tests. I'm thrilled that I passed my first course and can't wait to get started on the next one. Thank you for such a positive and rewarding experience.
Lisa Simmons
A brilliant course which was very informative and I really enjoyed it. Very difficult test at the end so you do really need to read through every module to do the test and pass it.
I will be recommending it to all my friends for sure. The bonus is I have access to this information forever. So I can revisit it anytime I like, how great is that??? I think its amazing personally.
Jay Harper
Great course!!I have learnt everything I need to become a nail technician!with many photos and videos and with many instructions leaves you with no questions at all!!I definitely suggest this course!!
Kiriaki Mitrou
Amazing course with so much detail. All the modules are easy to read and flow from one subject to the next. It was really easy to enrol on the course too and I received my log in information the same day that I enrolled. I would recommend the course to anyone wishing to pursue a course in floristry.
Stacey Garside
Why you should study with us
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RRP
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I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten