Introduction to Google Ads Certificate
Why you should study with us
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I studied this course recently and found it to be very interesting, lots of information all easy to understand and printable. The videos were a great add on, easy to follow and understand, showed ways how to do the different types of massages, how to stand and extra information on how to go about adding this to your own business. Contacting the admin department was easy, answered calls very quickly and dealt with the issues straight away. Also a call back to make sure everything was ok. Received certificate within days and downloaded, very good quality. Would highly recommend learning this way!
Pamela Johnstone
This course was easy to read. I could take as long as I needed and go at my own pace and I was surprised to find that this was an accredited course recognised by my employer. It does what it says on the tin.
I would recommend to anybody wanting to gain knowledge in this area, to add to your education section on your CV or even just for fun! The certificate now looks nice in my achievements folder.
I would most definitely enrol in this way of learning again when I am ready to learn another new subject.
Stacey Cowan
This Makeup Diploma course I wanted to have almost half of my life, from when I was a kid. I really enjoyed studying and was really happy to finish this Makeup Diploma course.
Liked videos in modules, PDF’s were easy to save. Not only that I learned new tips on how to do makeup, I also learned how to deal with marketing and advertising for my future business.
I’m sure that will not be the last course that I finished. And I will highly recommend to my friends to this online tutoring as it is great way to gain knowledge. Thank you.
Darija Holm
I honestly cannot recommend this course highly enough for anyone thinking of pursuing a career in Wedding Planning. The course was very obviously written by industry professionals. Course content was easy to understand, yet thorough and in depth. I also love that this course covered such a diverse range of topics including weddings from different cultures and religions, not just the standard white-dress chapel wedding. I really feel as though this course has given me a bounding head start in the wedding planning industry and I can't wait to get in there and start my own business. Highly recommend - worth every penny :)
Amy Stonehouse
Very excellent learning and very good work. I am really enjoying it and growth in my mind set. If you have a methodical approach to your work, and you’re interested in Law, then becoming a Legal Secretary could be the perfect career move for you.
The main role of a Legal Secretary is to provide administrative support and services for Lawyers, Solicitors and Legal Executives. It is their job to ensure that an office runs smoothly and efficiently, enabling their employers to focus on serving their clients.
It is not a necessary requirement to have a degree to become a Legal Secretary. However, it is recommended to have some qualifications specific to the industry.
Muhammad Irshad
I am over the moon with my experience in completing my first online course with New Skills Academy. I found the whole process quick and efficient and the site very easy to navigate. I found it helpful to complete short tests at the end of each module as I feel this help to review the information I have read and confirm that I understood it and could retain the information as well. I found the course to be very well written and the information provided to be interesting and relevant to the course and the final test to be efficient in recapping everything I had learnt throughout the course. I completely the course quite quickly as was able to study using my iPhone as the course was iOS compatible which I found to be the best way of accessing the course, information and tests. I'm thrilled that I passed my first course and can't wait to get started on the next one. Thank you for such a positive and rewarding experience.
Lisa Simmons
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I studied this course recently and found it to be very interesting, lots of information all easy to understand and printable. The videos were a great add on, easy to follow and understand, showed ways how to do the different types of massages, how to stand and extra information on how to go about adding this to your own business. Contacting the admin department was easy, answered calls very quickly and dealt with the issues straight away. Also a call back to make sure everything was ok. Received certificate within days and downloaded, very good quality. Would highly recommend learning this way!
Pamela Johnstone
This course was easy to read. I could take as long as I needed and go at my own pace and I was surprised to find that this was an accredited course recognised by my employer. It does what it says on the tin.
I would recommend to anybody wanting to gain knowledge in this area, to add to your education section on your CV or even just for fun! The certificate now looks nice in my achievements folder.
I would most definitely enrol in this way of learning again when I am ready to learn another new subject.
Stacey Cowan
This Makeup Diploma course I wanted to have almost half of my life, from when I was a kid. I really enjoyed studying and was really happy to finish this Makeup Diploma course.
Liked videos in modules, PDF’s were easy to save. Not only that I learned new tips on how to do makeup, I also learned how to deal with marketing and advertising for my future business.
I’m sure that will not be the last course that I finished. And I will highly recommend to my friends to this online tutoring as it is great way to gain knowledge. Thank you.
Darija Holm
I honestly cannot recommend this course highly enough for anyone thinking of pursuing a career in Wedding Planning. The course was very obviously written by industry professionals. Course content was easy to understand, yet thorough and in depth. I also love that this course covered such a diverse range of topics including weddings from different cultures and religions, not just the standard white-dress chapel wedding. I really feel as though this course has given me a bounding head start in the wedding planning industry and I can't wait to get in there and start my own business. Highly recommend - worth every penny :)
Amy Stonehouse
Very excellent learning and very good work. I am really enjoying it and growth in my mind set. If you have a methodical approach to your work, and you’re interested in Law, then becoming a Legal Secretary could be the perfect career move for you.
The main role of a Legal Secretary is to provide administrative support and services for Lawyers, Solicitors and Legal Executives. It is their job to ensure that an office runs smoothly and efficiently, enabling their employers to focus on serving their clients.
It is not a necessary requirement to have a degree to become a Legal Secretary. However, it is recommended to have some qualifications specific to the industry.
Muhammad Irshad
I am over the moon with my experience in completing my first online course with New Skills Academy. I found the whole process quick and efficient and the site very easy to navigate. I found it helpful to complete short tests at the end of each module as I feel this help to review the information I have read and confirm that I understood it and could retain the information as well. I found the course to be very well written and the information provided to be interesting and relevant to the course and the final test to be efficient in recapping everything I had learnt throughout the course. I completely the course quite quickly as was able to study using my iPhone as the course was iOS compatible which I found to be the best way of accessing the course, information and tests. I'm thrilled that I passed my first course and can't wait to get started on the next one. Thank you for such a positive and rewarding experience.
Lisa Simmons
Why you should study with us
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Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
