Introduction to Google Ads Certificate
Why you should study with us
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
The course is full of interesting and useful information to know more about garden design and maintenance.
All the modules are easy to understand and gave me strong basics and confidence to start my own garden design business. Also I found the course very interactive, with images to illustrate the modules, garden design plans examples... so I could really visualise what was meant in each module.
Considering the online aspect, I found the website very easy to use and I appreciated the fact that I could keep a trace of my course by downloading the modules on my own laptop.
Laurie Bednarczuk
A great course to reinforce the knowledge I have gained through on-the-job experience. Now I have the confidence in my experience to apply for better jobs to utilise my newly learned skills. Being able to complete the course at my own speed and when convenient was great and suited my situation. Also being able to review the modules as I was progressing really helped it sink in thoroughly. I would strongly recommend this course to anyone who has an interest in HR, any section of the arena, either to learn, to brush up on existing knowledge or like me, to be able to prove that I know the basics of the HR function.
Jo Kesbey
Course was incredible! Excellent development difficult matter, but with details are trained for this
Responsible manager job. Also with the knowledge that you gain, you feel prepared for a big challenge for new career. The importance in hospitality business shown in detail and is easily digested in training for working. Everything is designed with new technology and easily memories, amazingly beautiful methods of training
I feel very satisfied with the course. Magnificent time during the course. I recommend everyone to try. I want to thank the team of New Skills Academy for everything they have created for the education of this kind of business. Thanks again so much!
Vladimir Todorov
I found the course very useful and it was fairly easy to navigate around the website. The course material was good and easy to understand and I am glad that I passed my test.
I learned so much as I am currently doing my CEMAP Mortgage Adviser qualification and thought that doing an Estate Agency Diploma would help me know the basics about selling and letting properties.
I feel so much more confident after doing the course and encourage anyone who wants a career in Estate Agency to do this course as you will learn so much from it.
Thank you New Skills Academy!
Alym Nathoo
I have always had an interest in property and estate management. I was unsure how to get my career started in this field without any experience or qualifications in that area. Also, having three children and a full time job limits my ability to attend to college courses. The online system they have at "New Skills Academy" is so straight forward and easy to use. I'm really enjoying learning and expanding my knowledge at my own pace and in my own time. Getting started was so straightforward, I even read over material during swimming lessons and the school run. I'm already looking for the next course to start!
Kayley Jones
This course is easy to read, it’s given me a new avenue to go down and very happy with all the advice I have been given.
The modules give you the basics and knowledge required to start up on your own if you have the back bone to go and use it!
The staff are as helpful as could possibly be.
Thank you for this opportunity, I am very grateful and will be carrying on to the next qualification as soon as I can.
Please note this is a real service and I really can’t believe it’s genuinely. Real big kiss to everyone who has helped me with this.
Elisa Jay
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
The course is full of interesting and useful information to know more about garden design and maintenance.
All the modules are easy to understand and gave me strong basics and confidence to start my own garden design business. Also I found the course very interactive, with images to illustrate the modules, garden design plans examples... so I could really visualise what was meant in each module.
Considering the online aspect, I found the website very easy to use and I appreciated the fact that I could keep a trace of my course by downloading the modules on my own laptop.
Laurie Bednarczuk
A great course to reinforce the knowledge I have gained through on-the-job experience. Now I have the confidence in my experience to apply for better jobs to utilise my newly learned skills. Being able to complete the course at my own speed and when convenient was great and suited my situation. Also being able to review the modules as I was progressing really helped it sink in thoroughly. I would strongly recommend this course to anyone who has an interest in HR, any section of the arena, either to learn, to brush up on existing knowledge or like me, to be able to prove that I know the basics of the HR function.
Jo Kesbey
Course was incredible! Excellent development difficult matter, but with details are trained for this
Responsible manager job. Also with the knowledge that you gain, you feel prepared for a big challenge for new career. The importance in hospitality business shown in detail and is easily digested in training for working. Everything is designed with new technology and easily memories, amazingly beautiful methods of training
I feel very satisfied with the course. Magnificent time during the course. I recommend everyone to try. I want to thank the team of New Skills Academy for everything they have created for the education of this kind of business. Thanks again so much!
Vladimir Todorov
I found the course very useful and it was fairly easy to navigate around the website. The course material was good and easy to understand and I am glad that I passed my test.
I learned so much as I am currently doing my CEMAP Mortgage Adviser qualification and thought that doing an Estate Agency Diploma would help me know the basics about selling and letting properties.
I feel so much more confident after doing the course and encourage anyone who wants a career in Estate Agency to do this course as you will learn so much from it.
Thank you New Skills Academy!
Alym Nathoo
I have always had an interest in property and estate management. I was unsure how to get my career started in this field without any experience or qualifications in that area. Also, having three children and a full time job limits my ability to attend to college courses. The online system they have at "New Skills Academy" is so straight forward and easy to use. I'm really enjoying learning and expanding my knowledge at my own pace and in my own time. Getting started was so straightforward, I even read over material during swimming lessons and the school run. I'm already looking for the next course to start!
Kayley Jones
This course is easy to read, it’s given me a new avenue to go down and very happy with all the advice I have been given.
The modules give you the basics and knowledge required to start up on your own if you have the back bone to go and use it!
The staff are as helpful as could possibly be.
Thank you for this opportunity, I am very grateful and will be carrying on to the next qualification as soon as I can.
Please note this is a real service and I really can’t believe it’s genuinely. Real big kiss to everyone who has helped me with this.
Elisa Jay
Why you should study with us
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Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
