Introduction to Google Ads Certificate
Why you should study with us
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I had looked at a lot of different courses like this to help my CPD as an NQT. Not only was it super value for money, but really easy to use and work with.
Having the opportunity to print or PDF information means I can keep any work as evidence.
I have been very impressed with this course and will defiantly look to complete similar courses soon.
Kim Hudspith
I've completed the course and have started to prepare myself as a mobile nail technician.
The online course was easy to understand and the videos were a good way to practice step by step.
Many thanks
Fiona Lobley
Thoroughly enjoyed this course. Have decided to change my career path but have no real experience or qualifications in the job I really want to do.
I have always wanted to work with animals but ended up in the retail sector. While I do enjoy that, I feel now is the time to get out there and do what I want to do. I have sent in my CV to a dog groomer near me with a copy of my certificate attached. Fingers crossed!
I enjoyed this Diploma so much I shall be having a go at another pet/dog related one in the very near future!
Claire Hall
I found this course very useful. It covers the all categories of cleaning and goes in to great detail without being overwhelming. Its a clean and easy to use step by step interface that glides you through the modules. If you want to take more time and revise in your own time without access to the internet, the PDF viewer and print functions are a great feature. This course has helped me gain the new knowledge of this industry and will be the first step towards a great career. There is certainly more than meets the eye when it comes to cleaning and I have an even bigger appreciation for an industry which is vital to millions and widely under appreciated. Thank you British Cleaning Certificate for the excellent service!
Mike Satchell
I loved every aspect of this online digital marketing course. The modules were well constructed and offered up a wealth of information on the subject.
I found myself learning many new things, such as the best practices for implementing an online marketing campaign, whether through social media, email marketing, or otherwise.
Passing this course has gone a long way to helping me with my online business routine.
I sought to improve my efforts at marketing my work and now, thanks to New Skills Academy, I’ve been able to. Thank you so much to New Skills Academy for this amazing course.
Daccari Mitchell
Great insight into Fraud. Having only dealt with certain areas of fraud such as insurance fraud I am finding this course to be a great help to increase my knowledge and understanding of other types of fraud and areas/industries affected.
Hopefully this will help me to look at pursuing jobs that I would not have the confidence to apply for due to lack of knowledge or understanding.
Mohammad Akhtar
Google Ads Certificate Course
Google’s search engine is used to conduct billions of searches every day. Over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Introduction to Google Ads Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I had looked at a lot of different courses like this to help my CPD as an NQT. Not only was it super value for money, but really easy to use and work with.
Having the opportunity to print or PDF information means I can keep any work as evidence.
I have been very impressed with this course and will defiantly look to complete similar courses soon.
Kim Hudspith
I've completed the course and have started to prepare myself as a mobile nail technician.
The online course was easy to understand and the videos were a good way to practice step by step.
Many thanks
Fiona Lobley
Thoroughly enjoyed this course. Have decided to change my career path but have no real experience or qualifications in the job I really want to do.
I have always wanted to work with animals but ended up in the retail sector. While I do enjoy that, I feel now is the time to get out there and do what I want to do. I have sent in my CV to a dog groomer near me with a copy of my certificate attached. Fingers crossed!
I enjoyed this Diploma so much I shall be having a go at another pet/dog related one in the very near future!
Claire Hall
I found this course very useful. It covers the all categories of cleaning and goes in to great detail without being overwhelming. Its a clean and easy to use step by step interface that glides you through the modules. If you want to take more time and revise in your own time without access to the internet, the PDF viewer and print functions are a great feature. This course has helped me gain the new knowledge of this industry and will be the first step towards a great career. There is certainly more than meets the eye when it comes to cleaning and I have an even bigger appreciation for an industry which is vital to millions and widely under appreciated. Thank you British Cleaning Certificate for the excellent service!
Mike Satchell
I loved every aspect of this online digital marketing course. The modules were well constructed and offered up a wealth of information on the subject.
I found myself learning many new things, such as the best practices for implementing an online marketing campaign, whether through social media, email marketing, or otherwise.
Passing this course has gone a long way to helping me with my online business routine.
I sought to improve my efforts at marketing my work and now, thanks to New Skills Academy, I’ve been able to. Thank you so much to New Skills Academy for this amazing course.
Daccari Mitchell
Great insight into Fraud. Having only dealt with certain areas of fraud such as insurance fraud I am finding this course to be a great help to increase my knowledge and understanding of other types of fraud and areas/industries affected.
Hopefully this will help me to look at pursuing jobs that I would not have the confidence to apply for due to lack of knowledge or understanding.
Mohammad Akhtar
Why you should study with us
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RRP
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This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
