SEO for Business Certificate
Why you should study with us
SEO for Business Certificate Course
Search Engine Optimisation or SEO involves optimising your website, so that it can be better found and ranked in search engines. With so many businesses and brands fighting to be at the top of Google and other search engines, it’s important to understand the latest trends and SEO techniques, so that you can implement them and make them work for your business.
This course provides an introduction to SEO and aims to equip you with the skills needed to optimise your site, make your business more visible on search engines, drive more organic traffic and improve conversion rates.
You Will Learn:
- What SEO is, and how search engines rank websites;
- The various on-site and off-site SEO techniques to use, in order to improve the ranking of your website;
- What backlinks are, their importance in SEO, and how to obtain them;
- The benefits of internal linking, and how this can be done;
- What local search optimisation is and various techniques, to improve your ranking in local search results;
- The difference between SEO and PPC.
Benefits of Taking This Course:
- You will better understand SEO and the various benefits that it can bring to your business;
- Your knowledge will allow you to put in place an effective ongoing SEO strategy;
- You will learn how to better improve traffic from local customers;
- You will be equipped to make an informed decision, when choosing between SEO and PPC.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
SEO for Business Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
After being in recruitment for three years, this was an amazing course to remind me all the things that I may have let slip it also encouraged me to sharpen up my recruitment practices and I feel rejuvenated in my approach to recruitment with both clients and candidates.
Through the help of this course I feel that I can actively, proactively and effectively target both clients and candidates to achieve my target orientated goals.
Shaun Paskin
I was very pleased to find a course online which suited both my financial and learning needs.
Really enjoyed the course and would like to take this further. I would recommend this course and found it good value. There is a lack of this type of course available in any colleges in Scotland.
The course has given me motivation to learn and research online about different breads of dogs and their care. I enjoyed the videos attached to the course which were very detailed and easy to follow. I have since purchased the brushes and tools recommended and have had a chance to put into practice what I have learned.
Margaret Whitehead
I have found this course very interesting. Even being a bride myself, you don't actually realise how much actually goes into planning a wedding. Every little detail goes into the course. I can’t wait to start putting my work into action - becoming a Wedding Planner and being part of a couple’s day. Helping them plan their most important day of their lives. It’s been interesting learning how other cultures plan and have their weddings, and how many different themes people choose from. Even to the honeymoon. So many things go into being a wedding planner, it’s not as simple as it seems.
Kelly Ford
I really enjoyed the course. I found it very informative and straightforward.
It provided me with all facts and details about payroll, how to run it smoothly and how to communicate with HMRC. I like the format of the written information, it selects vital facts to remember and highlights the most important information that should be learnt.
Even with all the reading required, it kept me interested during whole course. The exam covers everything that should be learnt during the course and the diploma looks professional. I have learnt a lot. Thank you! I will return for some more courses.
Agata Kwiatkowksa
I am looking to start, at some point, a career in the Painting and Decorating industry either working for an employer or myself.
This was a really interesting and surprisingly in-depth course. A good starting point for me to eventually go on to study on a level 1 Construction course at college that will include Painting and Decorating.
I wasn’t sure how good the course was going to be as it was online but I was definitely surprised at how much information was included. Really helpful for me and something I can look back at. Thank you New Skills Academy.
Eden Kaye
This course is brilliant! Extremely easy to follow and understand. You are able to do it in your own time so there's no pressure.
I've now just completed it and enjoyed the whole experience. I can't wait to get my little business up and running. Thank you all
Louisa Forsyth
SEO for Business Certificate Course
Search Engine Optimisation or SEO involves optimising your website, so that it can be better found and ranked in search engines. With so many businesses and brands fighting to be at the top of Google and other search engines, it’s important to understand the latest trends and SEO techniques, so that you can implement them and make them work for your business.
This course provides an introduction to SEO and aims to equip you with the skills needed to optimise your site, make your business more visible on search engines, drive more organic traffic and improve conversion rates.
You Will Learn:
- What SEO is, and how search engines rank websites;
- The various on-site and off-site SEO techniques to use, in order to improve the ranking of your website;
- What backlinks are, their importance in SEO, and how to obtain them;
- The benefits of internal linking, and how this can be done;
- What local search optimisation is and various techniques, to improve your ranking in local search results;
- The difference between SEO and PPC.
Benefits of Taking This Course:
- You will better understand SEO and the various benefits that it can bring to your business;
- Your knowledge will allow you to put in place an effective ongoing SEO strategy;
- You will learn how to better improve traffic from local customers;
- You will be equipped to make an informed decision, when choosing between SEO and PPC.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
SEO for Business Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
After being in recruitment for three years, this was an amazing course to remind me all the things that I may have let slip it also encouraged me to sharpen up my recruitment practices and I feel rejuvenated in my approach to recruitment with both clients and candidates.
Through the help of this course I feel that I can actively, proactively and effectively target both clients and candidates to achieve my target orientated goals.
Shaun Paskin
I was very pleased to find a course online which suited both my financial and learning needs.
Really enjoyed the course and would like to take this further. I would recommend this course and found it good value. There is a lack of this type of course available in any colleges in Scotland.
The course has given me motivation to learn and research online about different breads of dogs and their care. I enjoyed the videos attached to the course which were very detailed and easy to follow. I have since purchased the brushes and tools recommended and have had a chance to put into practice what I have learned.
Margaret Whitehead
I have found this course very interesting. Even being a bride myself, you don't actually realise how much actually goes into planning a wedding. Every little detail goes into the course. I can’t wait to start putting my work into action - becoming a Wedding Planner and being part of a couple’s day. Helping them plan their most important day of their lives. It’s been interesting learning how other cultures plan and have their weddings, and how many different themes people choose from. Even to the honeymoon. So many things go into being a wedding planner, it’s not as simple as it seems.
Kelly Ford
I really enjoyed the course. I found it very informative and straightforward.
It provided me with all facts and details about payroll, how to run it smoothly and how to communicate with HMRC. I like the format of the written information, it selects vital facts to remember and highlights the most important information that should be learnt.
Even with all the reading required, it kept me interested during whole course. The exam covers everything that should be learnt during the course and the diploma looks professional. I have learnt a lot. Thank you! I will return for some more courses.
Agata Kwiatkowksa
I am looking to start, at some point, a career in the Painting and Decorating industry either working for an employer or myself.
This was a really interesting and surprisingly in-depth course. A good starting point for me to eventually go on to study on a level 1 Construction course at college that will include Painting and Decorating.
I wasn’t sure how good the course was going to be as it was online but I was definitely surprised at how much information was included. Really helpful for me and something I can look back at. Thank you New Skills Academy.
Eden Kaye
This course is brilliant! Extremely easy to follow and understand. You are able to do it in your own time so there's no pressure.
I've now just completed it and enjoyed the whole experience. I can't wait to get my little business up and running. Thank you all
Louisa Forsyth
Why you should study with us
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RRP
$100
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Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
