Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Enrolled in Legal Secretary Diploma course and absolutely love it! The course is well laid out, easy to follow at any pace and is full of information that is fit for the purpose. I can fit learning around my work and family life. I wish I had started sooner!
Rachida Zahouani
I am so impressed with this course. For starters it was hugely discounted which saved me money, secondly it is really easy to use. It is jam packed with information yet so easy to follow and they layout is very clean, clear and precise. I have learnt so much from this course already and I can even revisit modules as and when I need to. If you are an aspiring Makeup Artist, then this course will definitely lead you on the right path and it teaches you how to deal with clients and how to get the best out of your career.
Esther Lawrence
I was already quite proficient in many areas that this course covers as I have worked similar jobs before but felt I could benefit from a qualification. This is a very in depth course that covers all areas of being a personal assistant, even ones that I wouldn’t have ever considered needing to learn.
The in-depth learning has built my confidence to put myself out there and try to get back into this career path. I particularly found the section on faxing to be very useful as it’s something that is done in most offices that I’ve found it difficult to come to grips with in the past.
I am already eyeing up more courses on the site and will be sure to give them a try soon.
Maria Casey
I think the Admin and PA Diploma course is absolutely terrific. It gives candidates the chance to develop their skills in the PA and Administration field along with gaining some valuable personal skills along the way. It has given me the boost that I needed to be considered for different job roles in the Administration field and without this my CV would not look as good to potential employers. Giving people the chance to succeed at something they really want to be a part of makes this course brilliant in every way. The layout of each module is set out superbly !
Ashliegh Bell
This course is really concise and well written. I am exceptionally pleased with my purchase and I am hoping that I will soon progress towards a job in this industry.
You can complete this all online but you also have the option to save the modules in pdf or print the modules for your records which is great for revision.
Great price and lots of help
Rochelle Hughes
Amazing, informative course, really great value for money. Easy to use and navigate the website, and well worth it. Very clear and concise instructions.
I work in fraud at the moment and am just looking for something to add to my CV. Really great value for money. Simple, quick, easy and informative. Lots of modules that make up the course that are simple yet informative about fraud and money laundering and other aspects of fraud.
I’ve enjoyed the course so far and am looking forward to completing it and gaining a new qualification for my CV as well as new knowledge for my current workplace.
Jade Petrie
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Enrolled in Legal Secretary Diploma course and absolutely love it! The course is well laid out, easy to follow at any pace and is full of information that is fit for the purpose. I can fit learning around my work and family life. I wish I had started sooner!
Rachida Zahouani
I am so impressed with this course. For starters it was hugely discounted which saved me money, secondly it is really easy to use. It is jam packed with information yet so easy to follow and they layout is very clean, clear and precise. I have learnt so much from this course already and I can even revisit modules as and when I need to. If you are an aspiring Makeup Artist, then this course will definitely lead you on the right path and it teaches you how to deal with clients and how to get the best out of your career.
Esther Lawrence
I was already quite proficient in many areas that this course covers as I have worked similar jobs before but felt I could benefit from a qualification. This is a very in depth course that covers all areas of being a personal assistant, even ones that I wouldn’t have ever considered needing to learn.
The in-depth learning has built my confidence to put myself out there and try to get back into this career path. I particularly found the section on faxing to be very useful as it’s something that is done in most offices that I’ve found it difficult to come to grips with in the past.
I am already eyeing up more courses on the site and will be sure to give them a try soon.
Maria Casey
I think the Admin and PA Diploma course is absolutely terrific. It gives candidates the chance to develop their skills in the PA and Administration field along with gaining some valuable personal skills along the way. It has given me the boost that I needed to be considered for different job roles in the Administration field and without this my CV would not look as good to potential employers. Giving people the chance to succeed at something they really want to be a part of makes this course brilliant in every way. The layout of each module is set out superbly !
Ashliegh Bell
This course is really concise and well written. I am exceptionally pleased with my purchase and I am hoping that I will soon progress towards a job in this industry.
You can complete this all online but you also have the option to save the modules in pdf or print the modules for your records which is great for revision.
Great price and lots of help
Rochelle Hughes
Amazing, informative course, really great value for money. Easy to use and navigate the website, and well worth it. Very clear and concise instructions.
I work in fraud at the moment and am just looking for something to add to my CV. Really great value for money. Simple, quick, easy and informative. Lots of modules that make up the course that are simple yet informative about fraud and money laundering and other aspects of fraud.
I’ve enjoyed the course so far and am looking forward to completing it and gaining a new qualification for my CV as well as new knowledge for my current workplace.
Jade Petrie
Why you should study with us
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Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
