Is the Customer Always Right Certification
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This is a fantastic course, it is incredible value for money and it will give you all the information you need to be able to pursue the career of Teaching Assistant.
Being able to do it all in your own time makes it a lot less stressful if you're trying to fit it around work and life in general and the addition of worksheets throughout helps you see which areas need improvement before you take the final test.
Jack Whitcher
Quick and easy, can learn in your own time which was great. I have an 8-week old baby and managed to complete with no pressure. Everything was broken down so well and helpful videos along the way.
Will be taking more courses with New Skills Academy, I wish I did the course years ago. I have the experience in waxing but because I gave up my college course to have my baby, I don’t have the time to go back and I was close to qualifying.
I took this course and passed without all the hassle of going back for a year. Thank you, New Skills Academy.
Sofia Legg
This is brilliant I couldn't of had a better course to do having the videos as well help so much
Ellis Gardiner
Thoroughly enjoying this course. It's great that I can study at my own pace with no time restrictions so I can do a little or a lot each time depending on what time I have available.
So much useful information I will be able to apply not only to landscaping specifically but also to business in general & day to day gardening both personally & professionally.
The chapters are easy to follow, the estimated time helps schedule your time appropriately & the questions at the end of each chapter make sure you have understood correctly.
Highly recommended!
Lauren Spice
Great course!!I have learnt everything I need to become a nail technician!with many photos and videos and with many instructions leaves you with no questions at all!!I definitely suggest this course!!
Kiriaki Mitrou
Well structured and easy to follow coursework. My queries were answered promptly and were clearly not stock Q&A responses so I felt I had been given real support.
The test at the end was unexpected as the end of module tests were self marking. As it was a timed test that covered every aspect of the course but in a random way which meant one had to pay attention and read the questions carefully!
I feel I have achieved something and will certainly follow up with another course. New Skills Academy is highly recommended as an online study organisation, as well.
Moi Watson
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This is a fantastic course, it is incredible value for money and it will give you all the information you need to be able to pursue the career of Teaching Assistant.
Being able to do it all in your own time makes it a lot less stressful if you're trying to fit it around work and life in general and the addition of worksheets throughout helps you see which areas need improvement before you take the final test.
Jack Whitcher
Quick and easy, can learn in your own time which was great. I have an 8-week old baby and managed to complete with no pressure. Everything was broken down so well and helpful videos along the way.
Will be taking more courses with New Skills Academy, I wish I did the course years ago. I have the experience in waxing but because I gave up my college course to have my baby, I don’t have the time to go back and I was close to qualifying.
I took this course and passed without all the hassle of going back for a year. Thank you, New Skills Academy.
Sofia Legg
This is brilliant I couldn't of had a better course to do having the videos as well help so much
Ellis Gardiner
Thoroughly enjoying this course. It's great that I can study at my own pace with no time restrictions so I can do a little or a lot each time depending on what time I have available.
So much useful information I will be able to apply not only to landscaping specifically but also to business in general & day to day gardening both personally & professionally.
The chapters are easy to follow, the estimated time helps schedule your time appropriately & the questions at the end of each chapter make sure you have understood correctly.
Highly recommended!
Lauren Spice
Great course!!I have learnt everything I need to become a nail technician!with many photos and videos and with many instructions leaves you with no questions at all!!I definitely suggest this course!!
Kiriaki Mitrou
Well structured and easy to follow coursework. My queries were answered promptly and were clearly not stock Q&A responses so I felt I had been given real support.
The test at the end was unexpected as the end of module tests were self marking. As it was a timed test that covered every aspect of the course but in a random way which meant one had to pay attention and read the questions carefully!
I feel I have achieved something and will certainly follow up with another course. New Skills Academy is highly recommended as an online study organisation, as well.
Moi Watson
Why you should study with us
Learn with confidence...
RRP
$100
Get a FREE Course
Tick this box to Sign up for our newsletter, and get access to the Interview Skills and CV Writing Certificate course for free! By signing up, you agree to our Privacy Notice & Cookie Policy and to receive marketing and related emails from academy+ brands. You can unsubscribe at any time.What our students say about us...
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops