Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Very nice and practical. Good course structure comes with handout. Each module contains down-to-earth content which provide a comprehensive knowledge from learning about this industry, getting to know the florist and the basic understanding about flowers, then to how to start and maintain our own business.
With the completed course which does provide me clear guidelines to enter this industry and knowing what’s in front of me.
The hand out does help a lot too. I can decide freely when to learn and the learning pace by my own. Through this course, I’ve also established a solid knowledge about techniques of how to take care of flowers correctly, how to design and create my own bouquet.
Overall, I am very satisfied.
Cynthia Huang
A great course to introduce and explain the roles and responsibilities of the PA and Administrator, or as a refresher to those wishing to return to the workplace.
The modules are jargon free and clearly laid out with exercises to complete at your own pace. There are useful notes and lists that help to make time management easier in the busy work environment.
I am impressed that the modules can be downloaded, saved or printed for future reference - many other courses do not offer this.
I have almost completed my Admin & PA Diploma and it has given me the confidence to apply for my first admin job in some years.
Meryl McMorran
Would recommend the course to anyone! Considering estate agency as a career gives a clear insight into the role and regulation and was easy to digest. I was able to easily fit this in with my busy work schedule. I was able to complete this course in less than a month which I originally expected to take a lot longer. The course material is really helpful and the assignments help you to identify if you have a clear understanding of what you have read and usually don't take too long to complete. I am now looking into doing a more advance course in estate agency and looking for a trainee position in my local area.
Samantha Giles
I took it up in myself to take this course as I am wanting to get on the personal trainer business. I found this course to be really insightful and beneficial.
As well as providing the information needed for health care professionals in the Fitness industry, it also provides the information you might be interested in to take your career further. Such as qualifications you can take afterwards to specialise in a specific area in the Fitness industry.
If you want an informative course that gives you a little extra, this is perfect for you. If you would like the bare minimum, then this course isn’t for you.
Emma Fulford
Hello people! This has been a great course for me. I have learned everything I will need to maintain my own and other people's gardens in the future. I just love the Garden design and maintenance course. Thank you so much.
Juliane Ramallo
Just writing to congratulate your team for putting this course together. I have been Training with SEN for a year as a trainee and fallen in love with this profession and the development of children in early years. I have had some professional in house training but i really enjoyed this course thank so much i needed a way to prove the some of my gained knowledge for my self as a single mum working so hard i am in tears this morning with joy thank so much i have lot of work to with our children with revisited knowledge and insight knowledge what bank of information to come back to when i need refreshing
Thank you This course was amazing I couldn't stop reading Like a hungry child
Tracey Boyce
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Very nice and practical. Good course structure comes with handout. Each module contains down-to-earth content which provide a comprehensive knowledge from learning about this industry, getting to know the florist and the basic understanding about flowers, then to how to start and maintain our own business.
With the completed course which does provide me clear guidelines to enter this industry and knowing what’s in front of me.
The hand out does help a lot too. I can decide freely when to learn and the learning pace by my own. Through this course, I’ve also established a solid knowledge about techniques of how to take care of flowers correctly, how to design and create my own bouquet.
Overall, I am very satisfied.
Cynthia Huang
A great course to introduce and explain the roles and responsibilities of the PA and Administrator, or as a refresher to those wishing to return to the workplace.
The modules are jargon free and clearly laid out with exercises to complete at your own pace. There are useful notes and lists that help to make time management easier in the busy work environment.
I am impressed that the modules can be downloaded, saved or printed for future reference - many other courses do not offer this.
I have almost completed my Admin & PA Diploma and it has given me the confidence to apply for my first admin job in some years.
Meryl McMorran
Would recommend the course to anyone! Considering estate agency as a career gives a clear insight into the role and regulation and was easy to digest. I was able to easily fit this in with my busy work schedule. I was able to complete this course in less than a month which I originally expected to take a lot longer. The course material is really helpful and the assignments help you to identify if you have a clear understanding of what you have read and usually don't take too long to complete. I am now looking into doing a more advance course in estate agency and looking for a trainee position in my local area.
Samantha Giles
I took it up in myself to take this course as I am wanting to get on the personal trainer business. I found this course to be really insightful and beneficial.
As well as providing the information needed for health care professionals in the Fitness industry, it also provides the information you might be interested in to take your career further. Such as qualifications you can take afterwards to specialise in a specific area in the Fitness industry.
If you want an informative course that gives you a little extra, this is perfect for you. If you would like the bare minimum, then this course isn’t for you.
Emma Fulford
Hello people! This has been a great course for me. I have learned everything I will need to maintain my own and other people's gardens in the future. I just love the Garden design and maintenance course. Thank you so much.
Juliane Ramallo
Just writing to congratulate your team for putting this course together. I have been Training with SEN for a year as a trainee and fallen in love with this profession and the development of children in early years. I have had some professional in house training but i really enjoyed this course thank so much i needed a way to prove the some of my gained knowledge for my self as a single mum working so hard i am in tears this morning with joy thank so much i have lot of work to with our children with revisited knowledge and insight knowledge what bank of information to come back to when i need refreshing
Thank you This course was amazing I couldn't stop reading Like a hungry child
Tracey Boyce
Why you should study with us
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Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
