Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Thoroughly enjoying this course. It's great that I can study at my own pace with no time restrictions so I can do a little or a lot each time depending on what time I have available.
So much useful information I will be able to apply not only to landscaping specifically but also to business in general & day to day gardening both personally & professionally.
The chapters are easy to follow, the estimated time helps schedule your time appropriately & the questions at the end of each chapter make sure you have understood correctly.
Highly recommended!
Lauren Spice
I am so happy I decided to take this course I would not be where I am now without it.
Nail diploma school has taught me so much I have a much better understanding of how to start my business and run is successfully.
Even employers are begging to have me and my clients are swarming after I learnt how to advertise better. A big thanks.
Gina Amron
I am on the 4th module and so far I have to say I am really enjoying it.
I have already learnt so much that I never knew before about the human body.
I started this course because I am currently getting into health and fitness to make a better life and future for myself and so I know what is right and wrong when I exercise or with what I am putting into my body.
The layout is really easy to understand and follow, the questions at the end of each module is really helpful too as refreshes what you have already read and learnt. Overall, I am pretty addicted to the course and getting through it quick. Definitely worth the money.
Michelle Paddick
Amazing, informative course, really great value for money. Easy to use and navigate the website, and well worth it. Very clear and concise instructions.
I work in fraud at the moment and am just looking for something to add to my CV. Really great value for money. Simple, quick, easy and informative. Lots of modules that make up the course that are simple yet informative about fraud and money laundering and other aspects of fraud.
I’ve enjoyed the course so far and am looking forward to completing it and gaining a new qualification for my CV as well as new knowledge for my current workplace.
Jade Petrie
Very interesting topics, I feel like I have expanded my knowledge and have more of an understanding and can use the techniques I have learnt professionally. I feel more confident in my ability!
I enjoyed the videos of the makeup application and thought the flow of the course was very well structured which made it easy to follow. It had me excited to do more and complete next stages as it was in bite size chunks.
I am very happy with the programme thoroughly enjoyed it I wish it was longer so I could learn more. Thank you for the course!
Phoebe Shufflebotham
This course is very comprehensive. It is packed full of very helpful information to aid the Teaching assistant to use his or her skills and knowledge to the full.
If this course is being taken by those who have no knowledge of being a TA, then in my honest opinion they would certainly know about the role when they finish.
I do like the online tests at the end. It does make you think and definitely reinforces what material has just been read. It is also an incentive when seeing a 'grade' to realise how much has been taken in thus encouraging enthusiasm to proceed to the next module.
In all I would say that this course is certainly worth doing, I'm enjoying it and what it has to offer.
Samantha Morgans
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Thoroughly enjoying this course. It's great that I can study at my own pace with no time restrictions so I can do a little or a lot each time depending on what time I have available.
So much useful information I will be able to apply not only to landscaping specifically but also to business in general & day to day gardening both personally & professionally.
The chapters are easy to follow, the estimated time helps schedule your time appropriately & the questions at the end of each chapter make sure you have understood correctly.
Highly recommended!
Lauren Spice
I am so happy I decided to take this course I would not be where I am now without it.
Nail diploma school has taught me so much I have a much better understanding of how to start my business and run is successfully.
Even employers are begging to have me and my clients are swarming after I learnt how to advertise better. A big thanks.
Gina Amron
I am on the 4th module and so far I have to say I am really enjoying it.
I have already learnt so much that I never knew before about the human body.
I started this course because I am currently getting into health and fitness to make a better life and future for myself and so I know what is right and wrong when I exercise or with what I am putting into my body.
The layout is really easy to understand and follow, the questions at the end of each module is really helpful too as refreshes what you have already read and learnt. Overall, I am pretty addicted to the course and getting through it quick. Definitely worth the money.
Michelle Paddick
Amazing, informative course, really great value for money. Easy to use and navigate the website, and well worth it. Very clear and concise instructions.
I work in fraud at the moment and am just looking for something to add to my CV. Really great value for money. Simple, quick, easy and informative. Lots of modules that make up the course that are simple yet informative about fraud and money laundering and other aspects of fraud.
I’ve enjoyed the course so far and am looking forward to completing it and gaining a new qualification for my CV as well as new knowledge for my current workplace.
Jade Petrie
Very interesting topics, I feel like I have expanded my knowledge and have more of an understanding and can use the techniques I have learnt professionally. I feel more confident in my ability!
I enjoyed the videos of the makeup application and thought the flow of the course was very well structured which made it easy to follow. It had me excited to do more and complete next stages as it was in bite size chunks.
I am very happy with the programme thoroughly enjoyed it I wish it was longer so I could learn more. Thank you for the course!
Phoebe Shufflebotham
This course is very comprehensive. It is packed full of very helpful information to aid the Teaching assistant to use his or her skills and knowledge to the full.
If this course is being taken by those who have no knowledge of being a TA, then in my honest opinion they would certainly know about the role when they finish.
I do like the online tests at the end. It does make you think and definitely reinforces what material has just been read. It is also an incentive when seeing a 'grade' to realise how much has been taken in thus encouraging enthusiasm to proceed to the next module.
In all I would say that this course is certainly worth doing, I'm enjoying it and what it has to offer.
Samantha Morgans
Why you should study with us
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RRP
€100
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I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
