Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I've just completed the Level 3 Admin & PA Diploma!
I found the course informative and user friendly to navigate. I had the chance to refresh the skills I already possessed and it introduced me to new ideas and information. It was a good opportunity for me to update my skill set.
A very useful course with the topics very well presented and easy to read and follow. I was able to easily slot the course into my schedule and enjoyed setting time aside to work my way through. I would definitely recommend this course to those wishing to learn something new and for those wishing to sharpen up on previous knowledge.
Jenny McConnell
After being in recruitment for three years, this was an amazing course to remind me all the things that I may have let slip it also encouraged me to sharpen up my recruitment practices and I feel rejuvenated in my approach to recruitment with both clients and candidates.
Through the help of this course I feel that I can actively, proactively and effectively target both clients and candidates to achieve my target orientated goals.
Shaun Paskin
This course is absolutely brilliant for someone like me that has a busy working life – the modules are chunked into bite sized pieces and are really simple and straightforward to use.
It is easy to dip in and out of and pick up from where you left off – I was certainly glad I chose to pick all 3 levels – I am quite competent with Excel but I have also picked up new pieces of information from the beginners’ modules as well as really developing my skills with the more advanced information.
It has also meant I have had a really good refresh with parts of Excel that I haven’t used for a long time. I advise anyone who is considering skipping straight to the Intermediate or Advanced courses to go for this option – it really has proved excellent value for money!
Ryan Knight
Very enjoyable and informative course which covered all aspects of dog grooming, managing the business side and history of dog grooming. What I liked most was being able to do the course at my own pace, revisiting modules as required to gain a complete understanding of what I was learning.
I found the video tutorials very helpful and was able to give my own dog a professional cut after watching them.
On the one occasion I forgot my password online help were very prompt in helping me . I would highly recommend this course. Good value for money.
Thank-you New Skills Academy!
Jacqueline Myers - B
Jacqueline Myers
Fantastic course with great instruction and demonstrations.
I can already feel the benefit of this course whilst at work through improved efficiency and the handy tips I have picked up.
I have been using Excel for years now and I really regret not seeking some tuition sooner as I have learnt so many simple but useful things that can really make a difference straight away.
Very pleased with this provider and looking forward to the advanced level and possibly further courses in the future.
I would highly recommend this to anyone wishing to enhance their current knowledge or as a refresher.
Jordan Price
The course was very methodical and logical, always pointing towards the goal of learning the information to pass the test. It’s also a very nice course. Made the process seem much less daunting than I had made it appear. The logical and organized approach to the material really made this a worthwhile course.
All the course materials are very easy to understand and access, and the fact that you could study at your own pace when you want.
I want to say a big thank you to New Skills Academy for your effort, heart-felt interest and enthusiasm in putting together this course and sharing it with us. Your frequent, intuitive tips were great memory cues for some of the hard to retain information and very helpful especially for someone forgetful like me. Most of all, you took any worry of failure out of the picture and made it easy to visualize completing the test successfully! Thank you again for all your help.
I will definitely recommend this site to anyone looking to take professional courses. Thanks to them, I now have my diploma in Hotel Reception.
Abayomi Dosunmu Odunsi
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I've just completed the Level 3 Admin & PA Diploma!
I found the course informative and user friendly to navigate. I had the chance to refresh the skills I already possessed and it introduced me to new ideas and information. It was a good opportunity for me to update my skill set.
A very useful course with the topics very well presented and easy to read and follow. I was able to easily slot the course into my schedule and enjoyed setting time aside to work my way through. I would definitely recommend this course to those wishing to learn something new and for those wishing to sharpen up on previous knowledge.
Jenny McConnell
After being in recruitment for three years, this was an amazing course to remind me all the things that I may have let slip it also encouraged me to sharpen up my recruitment practices and I feel rejuvenated in my approach to recruitment with both clients and candidates.
Through the help of this course I feel that I can actively, proactively and effectively target both clients and candidates to achieve my target orientated goals.
Shaun Paskin
This course is absolutely brilliant for someone like me that has a busy working life – the modules are chunked into bite sized pieces and are really simple and straightforward to use.
It is easy to dip in and out of and pick up from where you left off – I was certainly glad I chose to pick all 3 levels – I am quite competent with Excel but I have also picked up new pieces of information from the beginners’ modules as well as really developing my skills with the more advanced information.
It has also meant I have had a really good refresh with parts of Excel that I haven’t used for a long time. I advise anyone who is considering skipping straight to the Intermediate or Advanced courses to go for this option – it really has proved excellent value for money!
Ryan Knight
Very enjoyable and informative course which covered all aspects of dog grooming, managing the business side and history of dog grooming. What I liked most was being able to do the course at my own pace, revisiting modules as required to gain a complete understanding of what I was learning.
I found the video tutorials very helpful and was able to give my own dog a professional cut after watching them.
On the one occasion I forgot my password online help were very prompt in helping me . I would highly recommend this course. Good value for money.
Thank-you New Skills Academy!
Jacqueline Myers - B
Jacqueline Myers
Fantastic course with great instruction and demonstrations.
I can already feel the benefit of this course whilst at work through improved efficiency and the handy tips I have picked up.
I have been using Excel for years now and I really regret not seeking some tuition sooner as I have learnt so many simple but useful things that can really make a difference straight away.
Very pleased with this provider and looking forward to the advanced level and possibly further courses in the future.
I would highly recommend this to anyone wishing to enhance their current knowledge or as a refresher.
Jordan Price
The course was very methodical and logical, always pointing towards the goal of learning the information to pass the test. It’s also a very nice course. Made the process seem much less daunting than I had made it appear. The logical and organized approach to the material really made this a worthwhile course.
All the course materials are very easy to understand and access, and the fact that you could study at your own pace when you want.
I want to say a big thank you to New Skills Academy for your effort, heart-felt interest and enthusiasm in putting together this course and sharing it with us. Your frequent, intuitive tips were great memory cues for some of the hard to retain information and very helpful especially for someone forgetful like me. Most of all, you took any worry of failure out of the picture and made it easy to visualize completing the test successfully! Thank you again for all your help.
I will definitely recommend this site to anyone looking to take professional courses. Thanks to them, I now have my diploma in Hotel Reception.
Abayomi Dosunmu Odunsi
Why you should study with us
Learn with confidence...
RRP
$100
Get a FREE Course
Tick this box to Sign up for our newsletter, and get access to the Interview Skills and CV Writing Certificate course for free! By signing up, you agree to our Privacy Notice & Cookie Policy and to receive marketing and related emails from academy+ brands. You can unsubscribe at any time.What our students say about us...
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
