Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Great course, lots of really good information which I could take my time over reading and making notes. I could then understand and learn through the content. It has definitely already helped my teaching and will continue to be a source of reference.
Harriet More
I was pleased to find the course I wanted at such a reasonable price. The system is really easy to use and the information given is clear and precise.
I like the fact you can print each module as I like to make hand written notes when studying. The course has provided me with a better understanding of the construction industry, even with all the reading it kept me interested throughout.
The customer service was prompt and very helpful, and I love that you can take your own time in completing the course.
I look forward to completing new courses in the future, Thank You!
Samantha Norman
At age 44, I took a notion to start a new career, so I booked a Travel & Tourism online course with New Skills Academy.
I was actually pretty nervous when I looked at the modules as it’s been years since I studied!
I was pleasantly surprised at how well the course flowed and how uncomplicated it was. The presentation of the course was easy to read and understand.
When I got to the final test, I was nervous, but had no need to be. It was a general test of knowledge and I passed with 70%. I feel proud!
Angela Wilson
Received course work as a gift from my spouse. Each module was easy to follow, great content and exceptional graphics and illustrations.
I especially appreciated that I was able to take the modules at my own pace, according to the schedule that fit within my work and free time. Tests where 5 questions based at the end of each module and a 50 question test at the completion of all mode’s.
A wonderful experience, would highly recommend.
Karen Lee Herron
Course was incredible! Excellent development difficult matter, but with details are trained for this
Responsible manager job. Also with the knowledge that you gain, you feel prepared for a big challenge for new career. The importance in hospitality business shown in detail and is easily digested in training for working. Everything is designed with new technology and easily memories, amazingly beautiful methods of training
I feel very satisfied with the course. Magnificent time during the course. I recommend everyone to try. I want to thank the team of New Skills Academy for everything they have created for the education of this kind of business. Thanks again so much!
Vladimir Todorov
Sophie Watkins
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Great course, lots of really good information which I could take my time over reading and making notes. I could then understand and learn through the content. It has definitely already helped my teaching and will continue to be a source of reference.
Harriet More
I was pleased to find the course I wanted at such a reasonable price. The system is really easy to use and the information given is clear and precise.
I like the fact you can print each module as I like to make hand written notes when studying. The course has provided me with a better understanding of the construction industry, even with all the reading it kept me interested throughout.
The customer service was prompt and very helpful, and I love that you can take your own time in completing the course.
I look forward to completing new courses in the future, Thank You!
Samantha Norman
At age 44, I took a notion to start a new career, so I booked a Travel & Tourism online course with New Skills Academy.
I was actually pretty nervous when I looked at the modules as it’s been years since I studied!
I was pleasantly surprised at how well the course flowed and how uncomplicated it was. The presentation of the course was easy to read and understand.
When I got to the final test, I was nervous, but had no need to be. It was a general test of knowledge and I passed with 70%. I feel proud!
Angela Wilson
Received course work as a gift from my spouse. Each module was easy to follow, great content and exceptional graphics and illustrations.
I especially appreciated that I was able to take the modules at my own pace, according to the schedule that fit within my work and free time. Tests where 5 questions based at the end of each module and a 50 question test at the completion of all mode’s.
A wonderful experience, would highly recommend.
Karen Lee Herron
Course was incredible! Excellent development difficult matter, but with details are trained for this
Responsible manager job. Also with the knowledge that you gain, you feel prepared for a big challenge for new career. The importance in hospitality business shown in detail and is easily digested in training for working. Everything is designed with new technology and easily memories, amazingly beautiful methods of training
I feel very satisfied with the course. Magnificent time during the course. I recommend everyone to try. I want to thank the team of New Skills Academy for everything they have created for the education of this kind of business. Thanks again so much!
Vladimir Todorov
Sophie Watkins
Why you should study with us
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RRP
$100
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Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
