Is the Customer Always Right Certification
Why you should study with us
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
After much searching, I stumbled across this online course which sounded perfect for what I wanted and was available at a very affordable cost. This is the first time I have taken an online course, so wasn’t sure what to expect or if my money was going to be well spent.
The course is great, it was very easy to follow with simple, clear instructions and the additional use of video demonstrations that I found extremely helpful. It was handy to be able to print off all the course modules to keep for future reference and nice to receive a certificate upon completion.
Whilst I will probably never have a career as nail technician, I have gained what I wanted from this course, lots of knowledge and new confidence to do manicures/pedicures on both myself, friends & family.
Janice Waterman
This course is brilliant! Extremely easy to follow and understand. You are able to do it in your own time so there's no pressure.
I've now just completed it and enjoyed the whole experience. I can't wait to get my little business up and running. Thank you all
Louisa Forsyth
What can I say? I Couldn’t wait to get started and the log in details came through via email which allowed me to be able to. The course was highly addictive once I started, it was like reading a book, you never want to put down.
It was very easy to understand and very thorough but above all, very enjoyable and exhilarating. I was only sorry when it came to an end. I am now very much looking forward to applying my newly gained knowledge into the floristry world out there. I just hope they are ready for me. I can only say a big thank you for the opportunity.
Ann Ainsworth
This course was easy to read. I could take as long as I needed and go at my own pace and I was surprised to find that this was an accredited course recognised by my employer. It does what it says on the tin.
I would recommend to anybody wanting to gain knowledge in this area, to add to your education section on your CV or even just for fun! The certificate now looks nice in my achievements folder.
I would most definitely enrol in this way of learning again when I am ready to learn another new subject.
Stacey Cowan
I was a bit apprehensive about doing this course online but I needn't have worried. I was able to work through the modules at my own pace.
The course material was easy to understand and had some really useful and practical information and advice such as choosing a name for your business and the pitfalls of working from home.
I'm really, really glad I did this course as I am a home baker and it has provided lots of useful knowledge and tips to take my business forward.
The course has definitely given me the confidence to take my hobby to the next level.
Thank you
Monica Richards
I really enjoyed the course. I found it very informative and straightforward.
It provided me with all facts and details about payroll, how to run it smoothly and how to communicate with HMRC. I like the format of the written information, it selects vital facts to remember and highlights the most important information that should be learnt.
Even with all the reading required, it kept me interested during whole course. The exam covers everything that should be learnt during the course and the diploma looks professional. I have learnt a lot. Thank you! I will return for some more courses.
Agata Kwiatkowksa
Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, 'the customer is always right' is an old and widely accepted adage in the world of business.
However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.
The video course on 'Is the Consumer Always Right?' discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
After much searching, I stumbled across this online course which sounded perfect for what I wanted and was available at a very affordable cost. This is the first time I have taken an online course, so wasn’t sure what to expect or if my money was going to be well spent.
The course is great, it was very easy to follow with simple, clear instructions and the additional use of video demonstrations that I found extremely helpful. It was handy to be able to print off all the course modules to keep for future reference and nice to receive a certificate upon completion.
Whilst I will probably never have a career as nail technician, I have gained what I wanted from this course, lots of knowledge and new confidence to do manicures/pedicures on both myself, friends & family.
Janice Waterman
This course is brilliant! Extremely easy to follow and understand. You are able to do it in your own time so there's no pressure.
I've now just completed it and enjoyed the whole experience. I can't wait to get my little business up and running. Thank you all
Louisa Forsyth
What can I say? I Couldn’t wait to get started and the log in details came through via email which allowed me to be able to. The course was highly addictive once I started, it was like reading a book, you never want to put down.
It was very easy to understand and very thorough but above all, very enjoyable and exhilarating. I was only sorry when it came to an end. I am now very much looking forward to applying my newly gained knowledge into the floristry world out there. I just hope they are ready for me. I can only say a big thank you for the opportunity.
Ann Ainsworth
This course was easy to read. I could take as long as I needed and go at my own pace and I was surprised to find that this was an accredited course recognised by my employer. It does what it says on the tin.
I would recommend to anybody wanting to gain knowledge in this area, to add to your education section on your CV or even just for fun! The certificate now looks nice in my achievements folder.
I would most definitely enrol in this way of learning again when I am ready to learn another new subject.
Stacey Cowan
I was a bit apprehensive about doing this course online but I needn't have worried. I was able to work through the modules at my own pace.
The course material was easy to understand and had some really useful and practical information and advice such as choosing a name for your business and the pitfalls of working from home.
I'm really, really glad I did this course as I am a home baker and it has provided lots of useful knowledge and tips to take my business forward.
The course has definitely given me the confidence to take my hobby to the next level.
Thank you
Monica Richards
I really enjoyed the course. I found it very informative and straightforward.
It provided me with all facts and details about payroll, how to run it smoothly and how to communicate with HMRC. I like the format of the written information, it selects vital facts to remember and highlights the most important information that should be learnt.
Even with all the reading required, it kept me interested during whole course. The exam covers everything that should be learnt during the course and the diploma looks professional. I have learnt a lot. Thank you! I will return for some more courses.
Agata Kwiatkowksa
Why you should study with us
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Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
