Converting Leads into Sales Certification
Why you should study with us
Converting Leads into Sales Certificate
The entire sales landscape has changed dramatically in the last decade. As a result, businesses are seeking new strategies and shifting sales models: pushing for streamlined internal sales processes which require significant changes to roles, skills, technology and organisational structure.
Businesses, and individuals, that learn to thrive in this rapidly changing and dynamic environment can grasp the huge opportunity to dynamically respond to changing customer requirements. Customer centric and internally aligned sales and service models lead the way for a new approach to selling, which genuinely supports customers to purchase products aligned to their needs - increasing trust, loyalty and revenue.
This course has been designed for sales staff at all levels to help you understand, respond and thrive under modern and dynamic sales models. The course covers key concepts vital to understanding and implementing processes which drive competitor advantage and increase market share.
The information presented is supported by practical examples, templates and opportunities to develop and practice the skills, aptitudes and concepts needed to successfully sell to today's savvy consumer in saturated global markets.
The skills, tools and knowledge contained in this course will take you through the essential knowledge, psychology, practical steps and personal development needed to optimise your sales opportunities and convert leads into sales. Worksheets, quizzes, tests and interactive exercises are provided to reinforce and aid your learning.
What you will learn:
- How sales and service roles have changed and the immense opportunities this presents
- How to support and manage internet savvy and highly informed modern consumers
- Why sales people need to reframe products and services as solutions to customer problems
- How to use effective questioning to qualify leads and gather vital information about needs
- How to direct the buying journey and successfully input at each stage
- Simple techniques for resolving objections and ensuring the prospect is ready to close
- How and why gaining trust is so vital under the influence of social media
- The concepts of lead scoring and how it is used to optimise effort and maximise profitability
Benefits of taking this course:
- Feel more confident understanding the psychology, emotions and behaviours of customers
- Learn how to effectively position appropriate products to upsell and cross-sell
- Discover how to maintain confident communication when dealing with difficult customers
- Acquire practical methods to build trust and develop productive relationships
- Eliminate the fear of asking for commitment and getting sales
- Develop call structure and customisable templates for multiple correspondence types
- Enhance and optimise linguistic and conversational skills to aid clear communication
Taking this course will empower individuals and organisations to respond effectively to change and implement dynamic customer-centric sales processes which are ethical, effective and highly profitable.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Investigate the benefits of a change in mind-set to step into the new roles
- Get to grips with the new reality of informed customers and how this impacts business processes
- Understand the importance of reframing products and services as solutions to customer problems
- Learn how to use effective questioning to qualify leads and gather vital information about needs
- Comprehend the differences between upselling and cross-selling with strategies for their effective use
- Discover how to direct the buying journey and how to successfully input at each stage
- Understand the drivers and differences in customer personalities and buying behaviours
- Learn how to analyse customer behaviours and interpret actions to reveal patterns and styles
- Discover how to maintain confident communication when dealing with difficult customers
- Uncover the crucial significance of establishing trust in customer relationships
- Understand the concept of lead scoring and how it should be used to prioritise your sales efforts
- Learn why we avoid asking for commitment and discover how to overcome fears and ask for sales
- Uncover the main reasons cold calling fails and learn how to do it effectively
- Introduce structure and customisable templates for emails and telephone calls
- Enhance and optimise telephone and conversational skills to aid clear communication
- Improve telephone etiquette and expand customer rapport development using the telephone
- Learn about the key areas in which business should focus sales change management efforts
- Review the changing scope of sales roles within business organisations
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Converting Leads into Sales Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 9 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
The course was easy to find on the website, and plenty of information regarding course modules, outcomes and any frequently asked questions. There is plenty of choices for a range of courses, which made it harder for me to decide what course I wanted to pursue! The price of the courses are reasonable and doing it in your own time while in employment is a plus for myself. Trying to find time while in full time work is hard in itself, but having a good provider online it has opened the door for me to learn new things and expand my knowledge. I would definitely recommend to anyone who would want to learn online.
Sophie Mangano
Just writing to congratulate your team for putting this course together. I have been Training with SEN for a year as a trainee and fallen in love with this profession and the development of children in early years. I have had some professional in house training but i really enjoyed this course thank so much i needed a way to prove the some of my gained knowledge for my self as a single mum working so hard i am in tears this morning with joy thank so much i have lot of work to with our children with revisited knowledge and insight knowledge what bank of information to come back to when i need refreshing
Thank you This course was amazing I couldn't stop reading Like a hungry child
Tracey Boyce
I am looking to start, at some point, a career in the Painting and Decorating industry either working for an employer or myself.
This was a really interesting and surprisingly in-depth course. A good starting point for me to eventually go on to study on a level 1 Construction course at college that will include Painting and Decorating.
I wasn’t sure how good the course was going to be as it was online but I was definitely surprised at how much information was included. Really helpful for me and something I can look back at. Thank you New Skills Academy.
Eden Kaye
I would like to say that I have completely enjoyed the course online and I am very pleased with the resources and information that was given. My father is very proud of me completing the course in a short amount of time and I can only give credit to New Skills Academy for giving me the opportunity to complete a qualification that will benefit me in the future. I say this because my preferred job role is a human resources manager or even assistant to start off with. Many thanks for this amazing experience and the importance of this qualification as a whole.
Kaoutar Lenabdeljilil
When I first started, I was quite anxious, but after seeing the course layout, it was very simple, effective and most important, engaging.
I especially liked the fact you don't become overwhelmed by the courses quantity of modules, and in the end you have to answer a certain amount of questions within a certain time limit. Every module's layout is very clean, fresh and comprehensive when it comes to its explanation.
If there was any part of the course I was unsure of, I would seek help from the advisors via the online chat and I could say they have been very friendly and helpful.
I'm glad I have taken this course through New Skills ACADEMY and I intend to undertake other courses by them.
Mohammed Hussain
This Makeup Diploma course I wanted to have almost half of my life, from when I was a kid. I really enjoyed studying and was really happy to finish this Makeup Diploma course.
Liked videos in modules, PDF’s were easy to save. Not only that I learned new tips on how to do makeup, I also learned how to deal with marketing and advertising for my future business.
I’m sure that will not be the last course that I finished. And I will highly recommend to my friends to this online tutoring as it is great way to gain knowledge. Thank you.
Darija Holm
Converting Leads into Sales Certificate
The entire sales landscape has changed dramatically in the last decade. As a result, businesses are seeking new strategies and shifting sales models: pushing for streamlined internal sales processes which require significant changes to roles, skills, technology and organisational structure.
Businesses, and individuals, that learn to thrive in this rapidly changing and dynamic environment can grasp the huge opportunity to dynamically respond to changing customer requirements. Customer centric and internally aligned sales and service models lead the way for a new approach to selling, which genuinely supports customers to purchase products aligned to their needs - increasing trust, loyalty and revenue.
This course has been designed for sales staff at all levels to help you understand, respond and thrive under modern and dynamic sales models. The course covers key concepts vital to understanding and implementing processes which drive competitor advantage and increase market share.
The information presented is supported by practical examples, templates and opportunities to develop and practice the skills, aptitudes and concepts needed to successfully sell to today's savvy consumer in saturated global markets.
The skills, tools and knowledge contained in this course will take you through the essential knowledge, psychology, practical steps and personal development needed to optimise your sales opportunities and convert leads into sales. Worksheets, quizzes, tests and interactive exercises are provided to reinforce and aid your learning.
What you will learn:
- How sales and service roles have changed and the immense opportunities this presents
- How to support and manage internet savvy and highly informed modern consumers
- Why sales people need to reframe products and services as solutions to customer problems
- How to use effective questioning to qualify leads and gather vital information about needs
- How to direct the buying journey and successfully input at each stage
- Simple techniques for resolving objections and ensuring the prospect is ready to close
- How and why gaining trust is so vital under the influence of social media
- The concepts of lead scoring and how it is used to optimise effort and maximise profitability
Benefits of taking this course:
- Feel more confident understanding the psychology, emotions and behaviours of customers
- Learn how to effectively position appropriate products to upsell and cross-sell
- Discover how to maintain confident communication when dealing with difficult customers
- Acquire practical methods to build trust and develop productive relationships
- Eliminate the fear of asking for commitment and getting sales
- Develop call structure and customisable templates for multiple correspondence types
- Enhance and optimise linguistic and conversational skills to aid clear communication
Taking this course will empower individuals and organisations to respond effectively to change and implement dynamic customer-centric sales processes which are ethical, effective and highly profitable.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Investigate the benefits of a change in mind-set to step into the new roles
- Get to grips with the new reality of informed customers and how this impacts business processes
- Understand the importance of reframing products and services as solutions to customer problems
- Learn how to use effective questioning to qualify leads and gather vital information about needs
- Comprehend the differences between upselling and cross-selling with strategies for their effective use
- Discover how to direct the buying journey and how to successfully input at each stage
- Understand the drivers and differences in customer personalities and buying behaviours
- Learn how to analyse customer behaviours and interpret actions to reveal patterns and styles
- Discover how to maintain confident communication when dealing with difficult customers
- Uncover the crucial significance of establishing trust in customer relationships
- Understand the concept of lead scoring and how it should be used to prioritise your sales efforts
- Learn why we avoid asking for commitment and discover how to overcome fears and ask for sales
- Uncover the main reasons cold calling fails and learn how to do it effectively
- Introduce structure and customisable templates for emails and telephone calls
- Enhance and optimise telephone and conversational skills to aid clear communication
- Improve telephone etiquette and expand customer rapport development using the telephone
- Learn about the key areas in which business should focus sales change management efforts
- Review the changing scope of sales roles within business organisations
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Converting Leads into Sales Certification
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 9 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
The course was easy to find on the website, and plenty of information regarding course modules, outcomes and any frequently asked questions. There is plenty of choices for a range of courses, which made it harder for me to decide what course I wanted to pursue! The price of the courses are reasonable and doing it in your own time while in employment is a plus for myself. Trying to find time while in full time work is hard in itself, but having a good provider online it has opened the door for me to learn new things and expand my knowledge. I would definitely recommend to anyone who would want to learn online.
Sophie Mangano
Just writing to congratulate your team for putting this course together. I have been Training with SEN for a year as a trainee and fallen in love with this profession and the development of children in early years. I have had some professional in house training but i really enjoyed this course thank so much i needed a way to prove the some of my gained knowledge for my self as a single mum working so hard i am in tears this morning with joy thank so much i have lot of work to with our children with revisited knowledge and insight knowledge what bank of information to come back to when i need refreshing
Thank you This course was amazing I couldn't stop reading Like a hungry child
Tracey Boyce
I am looking to start, at some point, a career in the Painting and Decorating industry either working for an employer or myself.
This was a really interesting and surprisingly in-depth course. A good starting point for me to eventually go on to study on a level 1 Construction course at college that will include Painting and Decorating.
I wasn’t sure how good the course was going to be as it was online but I was definitely surprised at how much information was included. Really helpful for me and something I can look back at. Thank you New Skills Academy.
Eden Kaye
I would like to say that I have completely enjoyed the course online and I am very pleased with the resources and information that was given. My father is very proud of me completing the course in a short amount of time and I can only give credit to New Skills Academy for giving me the opportunity to complete a qualification that will benefit me in the future. I say this because my preferred job role is a human resources manager or even assistant to start off with. Many thanks for this amazing experience and the importance of this qualification as a whole.
Kaoutar Lenabdeljilil
When I first started, I was quite anxious, but after seeing the course layout, it was very simple, effective and most important, engaging.
I especially liked the fact you don't become overwhelmed by the courses quantity of modules, and in the end you have to answer a certain amount of questions within a certain time limit. Every module's layout is very clean, fresh and comprehensive when it comes to its explanation.
If there was any part of the course I was unsure of, I would seek help from the advisors via the online chat and I could say they have been very friendly and helpful.
I'm glad I have taken this course through New Skills ACADEMY and I intend to undertake other courses by them.
Mohammed Hussain
This Makeup Diploma course I wanted to have almost half of my life, from when I was a kid. I really enjoyed studying and was really happy to finish this Makeup Diploma course.
Liked videos in modules, PDF’s were easy to save. Not only that I learned new tips on how to do makeup, I also learned how to deal with marketing and advertising for my future business.
I’m sure that will not be the last course that I finished. And I will highly recommend to my friends to this online tutoring as it is great way to gain knowledge. Thank you.
Darija Holm
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I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
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More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
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