Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
The course was really easy to access, very clear and easy to read.
Packed with information about so many different topics and situations you may be in as a PA. Helped lots of Microsoft too which I didn’t know about. Very glad I did this course as I have learnt a lot of new things that I didn’t even know you could do online.
I will be looking in to starting new courses with New Skills Academy as it really was so well presented, great support if you needed it and can access it anywhere and continue at any time, thank you.
Jessie Dillon
I found this course very easy reading and thoroughly understandable. It was very well put together and you could always go back into the exact page that you left. It was very easy to leave notes and could always go back into them for a refresher.
This course was very well thought threw and easy to move through each section. The self-assessment at the end of each section was very helpful and refreshes key elements that you needed. To be able to print this off was good as it provided a guide for yourself.
I would recommend to my friends.
Sandra Thomas
I really enjoyed this course. Was a lot of reading and had to stop and try to take it in.
There were 21 modules, and most of them took 45 minutes to complete, so you need to be in a position, where you actually have the time to do all the tasks that are required. The tasks are mainly to do things by yourself to practise what you have just read, but doing it will help you out so much.
Will be looking for another course, as I enjoyed this so much, definitely worth the price as the certificate is worth more on your cv.
Danielle Booth
This course was very informative and i loved that it could be done at my own pace and not have deadlines to reach.
Even my dog loved the benefits and being my practice dummy!
Nicky Corbett
Taking the International Massage Diploma Course at New Skills Academy was my best idea and my best investment in a long time. The flexible timing, professional yet easy understand material helped me to change career (and life) in no time. Absolutely brilliant.
Mihaly Galambosi
Wow! Wow!! Wow!!! Is there anyone still thinking about doing the course? Dont think. Buy the course and just do it. Very Interesting course. I thought I wouldn't be able to finish this in 1 month, But I was wrong. I was totally Glued to my computer that I forgot my lunch. I am happy I bought this course and I passed the course, and I have printed my certificate. What else could you ask for? They even would allow you use their Business Logo on your website makes it so professional. You also get templates of almost everything you would need to start a new company from Business cards to flyers. All I can say is Thanks for the great course and great give away templates.
I will recommend this over and over again.....
Abidemi Bewaji
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
The course was really easy to access, very clear and easy to read.
Packed with information about so many different topics and situations you may be in as a PA. Helped lots of Microsoft too which I didn’t know about. Very glad I did this course as I have learnt a lot of new things that I didn’t even know you could do online.
I will be looking in to starting new courses with New Skills Academy as it really was so well presented, great support if you needed it and can access it anywhere and continue at any time, thank you.
Jessie Dillon
I found this course very easy reading and thoroughly understandable. It was very well put together and you could always go back into the exact page that you left. It was very easy to leave notes and could always go back into them for a refresher.
This course was very well thought threw and easy to move through each section. The self-assessment at the end of each section was very helpful and refreshes key elements that you needed. To be able to print this off was good as it provided a guide for yourself.
I would recommend to my friends.
Sandra Thomas
I really enjoyed this course. Was a lot of reading and had to stop and try to take it in.
There were 21 modules, and most of them took 45 minutes to complete, so you need to be in a position, where you actually have the time to do all the tasks that are required. The tasks are mainly to do things by yourself to practise what you have just read, but doing it will help you out so much.
Will be looking for another course, as I enjoyed this so much, definitely worth the price as the certificate is worth more on your cv.
Danielle Booth
This course was very informative and i loved that it could be done at my own pace and not have deadlines to reach.
Even my dog loved the benefits and being my practice dummy!
Nicky Corbett
Taking the International Massage Diploma Course at New Skills Academy was my best idea and my best investment in a long time. The flexible timing, professional yet easy understand material helped me to change career (and life) in no time. Absolutely brilliant.
Mihaly Galambosi
Wow! Wow!! Wow!!! Is there anyone still thinking about doing the course? Dont think. Buy the course and just do it. Very Interesting course. I thought I wouldn't be able to finish this in 1 month, But I was wrong. I was totally Glued to my computer that I forgot my lunch. I am happy I bought this course and I passed the course, and I have printed my certificate. What else could you ask for? They even would allow you use their Business Logo on your website makes it so professional. You also get templates of almost everything you would need to start a new company from Business cards to flyers. All I can say is Thanks for the great course and great give away templates.
I will recommend this over and over again.....
Abidemi Bewaji
Why you should study with us
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RRP
$100
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Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
