Identifying and Exceeding Customer Expectations Certificate
Why you should study with us
Identifying and Exceeding Customer Needs Course
Understanding who your customers are and what they need is important in today’s rapidly changing business world. With so many options out there, your business will need to stand out, if you want to keep and attract loyal customers. This course will assist you in identifying and exceeding the needs of your customers, so that you can do just that.
The course will start off by providing an introduction to customer needs and your unique selling point (USP). It will then go on to discuss ways in which to determine your customer target market and how to identify and exceed their needs.
You will Learn:
- How to identify your unique selling point (USP) and how this ties in with customer needs
- How to identify who your customers are
- Different ways of identifying and exceeding customer needs
- The importance of identifying and exceeding customer needs
Benefits of Taking this Course:
- Your knowledge will allow you to correctly identify and present products and services that meet your customers’ needs
- You will be equipped to build stronger relationships with customers
- You will learn how to retain existing customers and attract new ones
- Your skills will help bring in loyal customers that purchase from you more frequently
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Identifying and Exceeding Customer Expectations Certificate
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I studied this course recently and found it to be very interesting, lots of information all easy to understand and printable. The videos were a great add on, easy to follow and understand, showed ways how to do the different types of massages, how to stand and extra information on how to go about adding this to your own business. Contacting the admin department was easy, answered calls very quickly and dealt with the issues straight away. Also a call back to make sure everything was ok. Received certificate within days and downloaded, very good quality. Would highly recommend learning this way!
Pamela Johnstone
A great course to introduce and explain the roles and responsibilities of the PA and Administrator, or as a refresher to those wishing to return to the workplace.
The modules are jargon free and clearly laid out with exercises to complete at your own pace. There are useful notes and lists that help to make time management easier in the busy work environment.
I am impressed that the modules can be downloaded, saved or printed for future reference - many other courses do not offer this.
I have almost completed my Admin & PA Diploma and it has given me the confidence to apply for my first admin job in some years.
Meryl McMorran
I have found this course very interesting. Even being a bride myself, you don't actually realise how much actually goes into planning a wedding. Every little detail goes into the course. I can’t wait to start putting my work into action - becoming a Wedding Planner and being part of a couple’s day. Helping them plan their most important day of their lives. It’s been interesting learning how other cultures plan and have their weddings, and how many different themes people choose from. Even to the honeymoon. So many things go into being a wedding planner, it’s not as simple as it seems.
Kelly Ford
Absolutely fantastic! I would definitely recommend doing this course if you are a beginner, and I would also say that you definitely do not have to worry as all three learning types are covered! It is also great to have the ability to get in touch with a tutor if stuck, especially if you haven’t got someone at home or work to help you understand something!
If I hadn’t of already completed this course and chosen to start the next level up, I would happily do this course again. However, I would recommend this course, even more so for someone who is trying to learn for a career change! Exactly what I did and because of this very reason, and feared that it would expensive to change my career, and was amazed how easy and cheap it was!
Korin Williams
The Marketing Diploma Course was laid out in such a way that it was easy to understand and work through and the modular approach meant I was able to complete the course in a way which suited me.
The New Skills Academy website is easy to use and the user dashboard provides all the information you need to start, continue and complete your studies.
Each module in the course was detailed and broken down into manageable chunks, with downloadable worksheets to test knowledge at the end of each module making sure you have the understanding to progress.
Overall, an easy way to develop new skills!
Nick Eyley
I was very pleased to find a course online which suited both my financial and learning needs.
Really enjoyed the course and would like to take this further. I would recommend this course and found it good value. There is a lack of this type of course available in any colleges in Scotland.
The course has given me motivation to learn and research online about different breads of dogs and their care. I enjoyed the videos attached to the course which were very detailed and easy to follow. I have since purchased the brushes and tools recommended and have had a chance to put into practice what I have learned.
Margaret Whitehead
Identifying and Exceeding Customer Needs Course
Understanding who your customers are and what they need is important in today’s rapidly changing business world. With so many options out there, your business will need to stand out, if you want to keep and attract loyal customers. This course will assist you in identifying and exceeding the needs of your customers, so that you can do just that.
The course will start off by providing an introduction to customer needs and your unique selling point (USP). It will then go on to discuss ways in which to determine your customer target market and how to identify and exceed their needs.
You will Learn:
- How to identify your unique selling point (USP) and how this ties in with customer needs
- How to identify who your customers are
- Different ways of identifying and exceeding customer needs
- The importance of identifying and exceeding customer needs
Benefits of Taking this Course:
- Your knowledge will allow you to correctly identify and present products and services that meet your customers’ needs
- You will be equipped to build stronger relationships with customers
- You will learn how to retain existing customers and attract new ones
- Your skills will help bring in loyal customers that purchase from you more frequently
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Identifying and Exceeding Customer Expectations Certificate
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I studied this course recently and found it to be very interesting, lots of information all easy to understand and printable. The videos were a great add on, easy to follow and understand, showed ways how to do the different types of massages, how to stand and extra information on how to go about adding this to your own business. Contacting the admin department was easy, answered calls very quickly and dealt with the issues straight away. Also a call back to make sure everything was ok. Received certificate within days and downloaded, very good quality. Would highly recommend learning this way!
Pamela Johnstone
A great course to introduce and explain the roles and responsibilities of the PA and Administrator, or as a refresher to those wishing to return to the workplace.
The modules are jargon free and clearly laid out with exercises to complete at your own pace. There are useful notes and lists that help to make time management easier in the busy work environment.
I am impressed that the modules can be downloaded, saved or printed for future reference - many other courses do not offer this.
I have almost completed my Admin & PA Diploma and it has given me the confidence to apply for my first admin job in some years.
Meryl McMorran
I have found this course very interesting. Even being a bride myself, you don't actually realise how much actually goes into planning a wedding. Every little detail goes into the course. I can’t wait to start putting my work into action - becoming a Wedding Planner and being part of a couple’s day. Helping them plan their most important day of their lives. It’s been interesting learning how other cultures plan and have their weddings, and how many different themes people choose from. Even to the honeymoon. So many things go into being a wedding planner, it’s not as simple as it seems.
Kelly Ford
Absolutely fantastic! I would definitely recommend doing this course if you are a beginner, and I would also say that you definitely do not have to worry as all three learning types are covered! It is also great to have the ability to get in touch with a tutor if stuck, especially if you haven’t got someone at home or work to help you understand something!
If I hadn’t of already completed this course and chosen to start the next level up, I would happily do this course again. However, I would recommend this course, even more so for someone who is trying to learn for a career change! Exactly what I did and because of this very reason, and feared that it would expensive to change my career, and was amazed how easy and cheap it was!
Korin Williams
The Marketing Diploma Course was laid out in such a way that it was easy to understand and work through and the modular approach meant I was able to complete the course in a way which suited me.
The New Skills Academy website is easy to use and the user dashboard provides all the information you need to start, continue and complete your studies.
Each module in the course was detailed and broken down into manageable chunks, with downloadable worksheets to test knowledge at the end of each module making sure you have the understanding to progress.
Overall, an easy way to develop new skills!
Nick Eyley
I was very pleased to find a course online which suited both my financial and learning needs.
Really enjoyed the course and would like to take this further. I would recommend this course and found it good value. There is a lack of this type of course available in any colleges in Scotland.
The course has given me motivation to learn and research online about different breads of dogs and their care. I enjoyed the videos attached to the course which were very detailed and easy to follow. I have since purchased the brushes and tools recommended and have had a chance to put into practice what I have learned.
Margaret Whitehead
Why you should study with us
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$100
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Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
