Identifying and Exceeding Customer Expectations Certificate
Why you should study with us
Identifying and Exceeding Customer Needs Course
Understanding who your customers are and what they need is important in today’s rapidly changing business world. With so many options out there, your business will need to stand out, if you want to keep and attract loyal customers. This course will assist you in identifying and exceeding the needs of your customers, so that you can do just that.
The course will start off by providing an introduction to customer needs and your unique selling point (USP). It will then go on to discuss ways in which to determine your customer target market and how to identify and exceed their needs.
You will Learn:
- How to identify your unique selling point (USP) and how this ties in with customer needs
- How to identify who your customers are
- Different ways of identifying and exceeding customer needs
- The importance of identifying and exceeding customer needs
Benefits of Taking this Course:
- Your knowledge will allow you to correctly identify and present products and services that meet your customers’ needs
- You will be equipped to build stronger relationships with customers
- You will learn how to retain existing customers and attract new ones
- Your skills will help bring in loyal customers that purchase from you more frequently
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Identifying and Exceeding Customer Expectations Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Absolutely amazing course.. I had so much fun learning with New Skills Academy. This course was so informative, set out really well and I learned so much. It was great that with two young children under 3, I still managed to learn and pass my course that I’m so happy about.
Also fantastic that for a small fee I am having my certificate sent out to me which is a great option for me. All that’s left for me to do now is practice practice and practice. New Skills Academy have given me the confidence to start my venture as a Face Painter. Thank you so much. Amy xx
Amy Hewson
The course was really easy to access, very clear and easy to read.
Packed with information about so many different topics and situations you may be in as a PA. Helped lots of Microsoft too which I didn’t know about. Very glad I did this course as I have learnt a lot of new things that I didn’t even know you could do online.
I will be looking in to starting new courses with New Skills Academy as it really was so well presented, great support if you needed it and can access it anywhere and continue at any time, thank you.
Jessie Dillon
I really enjoyed the course. I found it very informative and straightforward.
It provided me with all facts and details about payroll, how to run it smoothly and how to communicate with HMRC. I like the format of the written information, it selects vital facts to remember and highlights the most important information that should be learnt.
Even with all the reading required, it kept me interested during whole course. The exam covers everything that should be learnt during the course and the diploma looks professional. I have learnt a lot. Thank you! I will return for some more courses.
Agata Kwiatkowksa
As a PA of a very fast moving company, having many situations thrown at me day to day, I decided to take the Level 3 Admin & PA Diploma course to ensure I was up to scratch within my job role. Although I knew a lot of what was within the course, there were many topics I hadn’t had to use before but since had to.
I found the course very easy to understand and relate to. It was interesting and factual which is brilliant for anyone that would like to improve their PA skills or for someone starting out as a PA.
I enjoyed the course and feel I have bettered myself and my job role as a PA
Linzy Small
I can only say that I enjoyed doing this course and highly recommend it to everybody. It’s very easy to use the website and you can access all the information you need to learn. I’m feeling confident with my career change choice.
I found this way of learning perfect for me, as I could study at my own pace in the comfort of my home plus a great teaching layout for each module. Clear and easy to follow studying method of the 21 modules. This course is very well written and understandable. There is a lot of important information, all the chapters are well proportioned and enjoyable to read and understand and doesn’t take too much time.
I really enjoyed learning about new things of every each modules which give me chance to summarise all the important parts in each module. I can recommend this course to anyone who would be interested in admin and PA.
Elena Cramp
I am over the moon with my experience in completing my first online course with New Skills Academy. I found the whole process quick and efficient and the site very easy to navigate. I found it helpful to complete short tests at the end of each module as I feel this help to review the information I have read and confirm that I understood it and could retain the information as well. I found the course to be very well written and the information provided to be interesting and relevant to the course and the final test to be efficient in recapping everything I had learnt throughout the course. I completely the course quite quickly as was able to study using my iPhone as the course was iOS compatible which I found to be the best way of accessing the course, information and tests. I'm thrilled that I passed my first course and can't wait to get started on the next one. Thank you for such a positive and rewarding experience.
Lisa Simmons
Identifying and Exceeding Customer Needs Course
Understanding who your customers are and what they need is important in today’s rapidly changing business world. With so many options out there, your business will need to stand out, if you want to keep and attract loyal customers. This course will assist you in identifying and exceeding the needs of your customers, so that you can do just that.
The course will start off by providing an introduction to customer needs and your unique selling point (USP). It will then go on to discuss ways in which to determine your customer target market and how to identify and exceed their needs.
You will Learn:
- How to identify your unique selling point (USP) and how this ties in with customer needs
- How to identify who your customers are
- Different ways of identifying and exceeding customer needs
- The importance of identifying and exceeding customer needs
Benefits of Taking this Course:
- Your knowledge will allow you to correctly identify and present products and services that meet your customers’ needs
- You will be equipped to build stronger relationships with customers
- You will learn how to retain existing customers and attract new ones
- Your skills will help bring in loyal customers that purchase from you more frequently
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Identifying and Exceeding Customer Expectations Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Absolutely amazing course.. I had so much fun learning with New Skills Academy. This course was so informative, set out really well and I learned so much. It was great that with two young children under 3, I still managed to learn and pass my course that I’m so happy about.
Also fantastic that for a small fee I am having my certificate sent out to me which is a great option for me. All that’s left for me to do now is practice practice and practice. New Skills Academy have given me the confidence to start my venture as a Face Painter. Thank you so much. Amy xx
Amy Hewson
The course was really easy to access, very clear and easy to read.
Packed with information about so many different topics and situations you may be in as a PA. Helped lots of Microsoft too which I didn’t know about. Very glad I did this course as I have learnt a lot of new things that I didn’t even know you could do online.
I will be looking in to starting new courses with New Skills Academy as it really was so well presented, great support if you needed it and can access it anywhere and continue at any time, thank you.
Jessie Dillon
I really enjoyed the course. I found it very informative and straightforward.
It provided me with all facts and details about payroll, how to run it smoothly and how to communicate with HMRC. I like the format of the written information, it selects vital facts to remember and highlights the most important information that should be learnt.
Even with all the reading required, it kept me interested during whole course. The exam covers everything that should be learnt during the course and the diploma looks professional. I have learnt a lot. Thank you! I will return for some more courses.
Agata Kwiatkowksa
As a PA of a very fast moving company, having many situations thrown at me day to day, I decided to take the Level 3 Admin & PA Diploma course to ensure I was up to scratch within my job role. Although I knew a lot of what was within the course, there were many topics I hadn’t had to use before but since had to.
I found the course very easy to understand and relate to. It was interesting and factual which is brilliant for anyone that would like to improve their PA skills or for someone starting out as a PA.
I enjoyed the course and feel I have bettered myself and my job role as a PA
Linzy Small
I can only say that I enjoyed doing this course and highly recommend it to everybody. It’s very easy to use the website and you can access all the information you need to learn. I’m feeling confident with my career change choice.
I found this way of learning perfect for me, as I could study at my own pace in the comfort of my home plus a great teaching layout for each module. Clear and easy to follow studying method of the 21 modules. This course is very well written and understandable. There is a lot of important information, all the chapters are well proportioned and enjoyable to read and understand and doesn’t take too much time.
I really enjoyed learning about new things of every each modules which give me chance to summarise all the important parts in each module. I can recommend this course to anyone who would be interested in admin and PA.
Elena Cramp
I am over the moon with my experience in completing my first online course with New Skills Academy. I found the whole process quick and efficient and the site very easy to navigate. I found it helpful to complete short tests at the end of each module as I feel this help to review the information I have read and confirm that I understood it and could retain the information as well. I found the course to be very well written and the information provided to be interesting and relevant to the course and the final test to be efficient in recapping everything I had learnt throughout the course. I completely the course quite quickly as was able to study using my iPhone as the course was iOS compatible which I found to be the best way of accessing the course, information and tests. I'm thrilled that I passed my first course and can't wait to get started on the next one. Thank you for such a positive and rewarding experience.
Lisa Simmons
Why you should study with us
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Lovely course for people who want to know the basics and of sign language. It's has helped me to get more of an understanding and will greatly benefit me in my workplace. So easy to pick up and the videos were easy to understand. Would definitely recommend to anyone.
Chloe Hambly
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
