Converting Leads into Sales Certificate
Why you should study with us
Converting Leads into Sales Certificate Course
The entire sales landscape has changed dramatically in the last decade. As a result, businesses are seeking new strategies and shifting sales models: pushing for streamlined internal sales processes which require significant changes to roles, skills, technology and organisational structure. Businesses, and individuals, that learn to thrive in this rapidly changing and dynamic environment can grasp the huge opportunity to dynamically respond to changing customer requirements. Customer centric and internally aligned sales and service models lead the way for a new approach to selling, which genuinely supports customers to purchase products aligned to their needs - increasing trust, loyalty and revenue.
This course has been designed for sales staff at all levels to help you understand, respond and thrive under modern and dynamic sales models. The course covers key concepts vital to understanding and implementing processes which drive competitor advantage and increase market share. The information presented is supported by practical examples, templates and opportunities to develop and practice the skills, aptitudes and concepts needed to successfully sell to today’s savvy consumer in saturated global markets. The skills, tools and knowledge contained in this course will take you through the essential knowledge, psychology, practical steps and personal development needed to optimise your sales opportunities and convert leads into sales. Worksheets, quizzes, tests and interactive exercises are provided to reinforce and aid your learning.
What you will learn:
- How sales and service roles have changed and the immense opportunities this presents
- How to support and manage internet savvy and highly informed modern consumers
- Why sales people need to reframe products and services as solutions to customer problems
- How to use effective questioning to qualify leads and gather vital information about needs
- How to direct the buying journey and successfully input at each stage
- Simple techniques for resolving objections and ensuring the prospect is ready to close
- How and why gaining trust is so vital under the influence of social media
- The concepts of lead scoring and how it is used to optimise effort and maximise profitability
Benefits of taking this course:
- Feel more confident understanding the psychology, emotions and behaviours of customers
- Learn how to effectively position appropriate products to upsell and cross-sell
- Discover how to maintain confident communication when dealing with difficult customers
- Acquire practical methods to build trust and develop productive relationships
- Eliminate the fear of asking for commitment and getting sales
- Develop call structure and customisable templates for multiple correspondence types
- Enhance and optimise linguistic and conversational skills to aid clear communication
Taking this course will empower individuals and organisations to respond effectively to change and implement dynamic customer-centric sales processes which are ethical, effective and highly profitable.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Understand the relationship between service, selling and upselling.
- Investigate the benefits of a change in mind-set to step into the new roles
- Get to grips with the new reality of informed customers and how this impacts business processes
- Understand the importance of reframing products and services as solutions to customer problems
- Learn how to use effective questioning to qualify leads and gather vital information about needs
- Comprehend the differences between upselling and cross-selling with strategies for their effective use
- Discover how to direct the buying journey and how to successfully input at each stage
- Understand the drivers and differences in customer personalities and buying behaviours
- Learn how to analyse customer behaviours and interpret actions to reveal patterns and styles
- Discover how to maintain confident communication when dealing with difficult customers
- Uncover the crucial significance of establishing trust in customer relationships
- Understand the concept of lead scoring and how it should be used to prioritise your sales efforts
- Learn why we avoid asking for commitment and discover how to overcome fears and ask for sales
- Uncover the main reasons cold calling fails and learn how to do it effectively
- Introduce structure and customisable templates for emails and telephone calls
- Enhance and optimise telephone and conversational skills to aid clear communication
- Improve telephone etiquette and expand customer rapport development using the telephone
- Learn about the key areas in which business should focus sales change management efforts
- Review the changing scope of sales roles within business organisations
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Converting Leads into Sales Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 9 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I’ve been searching for courses based around animals for a long time. Finally found a provider that has a lot of courses in this area. I’m really enjoying this course so far, and can’t wait to do the next one.
The course is very easy to follow, with highlighted text so that you can remember the important parts of each module and the fact you can learn at your own speed and access the course for life is great. I am a very busy working mum, and I can now fit my learning around my other commitments in my life.
Bring on future learning!
Sarah Robinson
Great support from tutors and IT staff! Emails are always answered quickly, even on late nights and early mornings. Good clear lay out across the website, very easy to navigate and keep track of modules completed.
Would highly recommend to anyone looking to gain more knowledge in their own time and develop in the area. I completed this course on my commute to and from work. I also received a student card with this course that was great to benefit discounts from.
I am already thinking about what other courses I can start with New Skills Academy as soon as possible!
Sarah Howden
When I first started, I was quite anxious, but after seeing the course layout, it was very simple, effective and most important, engaging.
I especially liked the fact you don't become overwhelmed by the courses quantity of modules, and in the end you have to answer a certain amount of questions within a certain time limit. Every module's layout is very clean, fresh and comprehensive when it comes to its explanation.
If there was any part of the course I was unsure of, I would seek help from the advisors via the online chat and I could say they have been very friendly and helpful.
I'm glad I have taken this course through New Skills ACADEMY and I intend to undertake other courses by them.
Mohammed Hussain
I wanted a qualification to back up the practical experience I had gained in my last job. I found logging in and navigating the site very easy and I really like the flexibility it gave me; being able to study around my usual working day. The topics were well laid out and explained and I understood well through relevant examples.
The test at the end was straightforward however some rewording of the multiple answers would make it more understandable. But otherwise I'm really happy with this course and I have actually learnt more than I expected.
I would not hesitate to use this company again and have in fact bought another course since.
Jenna Woollon
An excellent course that looks great on any CV and opens career doors. Having an industry-recognised qualification is useful in any line of work.
I have not yet completed the course but anticipate being able to use the skills learned to broadening my careers options. Would highly recommend this course. It has plenty of supplementary material for the user and is as in-depth as it is comprehensive.
Love the flexibility of the course which allows the user to study in his/her own time which is great for those in full time employment or those with family commitments. Excellent course this far.
Richard Barker
I decided to take this course to help me understand my 8 year old son with ADHD and ASD.
I managed to join the course and find the site with ease and after making my payment it was easy to start to find my documents and download my test sheets after the relevant modules.
I found other links which I am yet to explore further and can see me contacting a few of the organisations mentioned. I now am to put some strategies to the test.
The information was useful and I learnt a lot and got a certificate at the end. Thank you.
Nicki Openshaw
Converting Leads into Sales Certificate Course
The entire sales landscape has changed dramatically in the last decade. As a result, businesses are seeking new strategies and shifting sales models: pushing for streamlined internal sales processes which require significant changes to roles, skills, technology and organisational structure. Businesses, and individuals, that learn to thrive in this rapidly changing and dynamic environment can grasp the huge opportunity to dynamically respond to changing customer requirements. Customer centric and internally aligned sales and service models lead the way for a new approach to selling, which genuinely supports customers to purchase products aligned to their needs - increasing trust, loyalty and revenue.
This course has been designed for sales staff at all levels to help you understand, respond and thrive under modern and dynamic sales models. The course covers key concepts vital to understanding and implementing processes which drive competitor advantage and increase market share. The information presented is supported by practical examples, templates and opportunities to develop and practice the skills, aptitudes and concepts needed to successfully sell to today’s savvy consumer in saturated global markets. The skills, tools and knowledge contained in this course will take you through the essential knowledge, psychology, practical steps and personal development needed to optimise your sales opportunities and convert leads into sales. Worksheets, quizzes, tests and interactive exercises are provided to reinforce and aid your learning.
What you will learn:
- How sales and service roles have changed and the immense opportunities this presents
- How to support and manage internet savvy and highly informed modern consumers
- Why sales people need to reframe products and services as solutions to customer problems
- How to use effective questioning to qualify leads and gather vital information about needs
- How to direct the buying journey and successfully input at each stage
- Simple techniques for resolving objections and ensuring the prospect is ready to close
- How and why gaining trust is so vital under the influence of social media
- The concepts of lead scoring and how it is used to optimise effort and maximise profitability
Benefits of taking this course:
- Feel more confident understanding the psychology, emotions and behaviours of customers
- Learn how to effectively position appropriate products to upsell and cross-sell
- Discover how to maintain confident communication when dealing with difficult customers
- Acquire practical methods to build trust and develop productive relationships
- Eliminate the fear of asking for commitment and getting sales
- Develop call structure and customisable templates for multiple correspondence types
- Enhance and optimise linguistic and conversational skills to aid clear communication
Taking this course will empower individuals and organisations to respond effectively to change and implement dynamic customer-centric sales processes which are ethical, effective and highly profitable.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Understand the relationship between service, selling and upselling.
- Investigate the benefits of a change in mind-set to step into the new roles
- Get to grips with the new reality of informed customers and how this impacts business processes
- Understand the importance of reframing products and services as solutions to customer problems
- Learn how to use effective questioning to qualify leads and gather vital information about needs
- Comprehend the differences between upselling and cross-selling with strategies for their effective use
- Discover how to direct the buying journey and how to successfully input at each stage
- Understand the drivers and differences in customer personalities and buying behaviours
- Learn how to analyse customer behaviours and interpret actions to reveal patterns and styles
- Discover how to maintain confident communication when dealing with difficult customers
- Uncover the crucial significance of establishing trust in customer relationships
- Understand the concept of lead scoring and how it should be used to prioritise your sales efforts
- Learn why we avoid asking for commitment and discover how to overcome fears and ask for sales
- Uncover the main reasons cold calling fails and learn how to do it effectively
- Introduce structure and customisable templates for emails and telephone calls
- Enhance and optimise telephone and conversational skills to aid clear communication
- Improve telephone etiquette and expand customer rapport development using the telephone
- Learn about the key areas in which business should focus sales change management efforts
- Review the changing scope of sales roles within business organisations
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Converting Leads into Sales Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 9 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
I’ve been searching for courses based around animals for a long time. Finally found a provider that has a lot of courses in this area. I’m really enjoying this course so far, and can’t wait to do the next one.
The course is very easy to follow, with highlighted text so that you can remember the important parts of each module and the fact you can learn at your own speed and access the course for life is great. I am a very busy working mum, and I can now fit my learning around my other commitments in my life.
Bring on future learning!
Sarah Robinson
Great support from tutors and IT staff! Emails are always answered quickly, even on late nights and early mornings. Good clear lay out across the website, very easy to navigate and keep track of modules completed.
Would highly recommend to anyone looking to gain more knowledge in their own time and develop in the area. I completed this course on my commute to and from work. I also received a student card with this course that was great to benefit discounts from.
I am already thinking about what other courses I can start with New Skills Academy as soon as possible!
Sarah Howden
When I first started, I was quite anxious, but after seeing the course layout, it was very simple, effective and most important, engaging.
I especially liked the fact you don't become overwhelmed by the courses quantity of modules, and in the end you have to answer a certain amount of questions within a certain time limit. Every module's layout is very clean, fresh and comprehensive when it comes to its explanation.
If there was any part of the course I was unsure of, I would seek help from the advisors via the online chat and I could say they have been very friendly and helpful.
I'm glad I have taken this course through New Skills ACADEMY and I intend to undertake other courses by them.
Mohammed Hussain
I wanted a qualification to back up the practical experience I had gained in my last job. I found logging in and navigating the site very easy and I really like the flexibility it gave me; being able to study around my usual working day. The topics were well laid out and explained and I understood well through relevant examples.
The test at the end was straightforward however some rewording of the multiple answers would make it more understandable. But otherwise I'm really happy with this course and I have actually learnt more than I expected.
I would not hesitate to use this company again and have in fact bought another course since.
Jenna Woollon
An excellent course that looks great on any CV and opens career doors. Having an industry-recognised qualification is useful in any line of work.
I have not yet completed the course but anticipate being able to use the skills learned to broadening my careers options. Would highly recommend this course. It has plenty of supplementary material for the user and is as in-depth as it is comprehensive.
Love the flexibility of the course which allows the user to study in his/her own time which is great for those in full time employment or those with family commitments. Excellent course this far.
Richard Barker
I decided to take this course to help me understand my 8 year old son with ADHD and ASD.
I managed to join the course and find the site with ease and after making my payment it was easy to start to find my documents and download my test sheets after the relevant modules.
I found other links which I am yet to explore further and can see me contacting a few of the organisations mentioned. I now am to put some strategies to the test.
The information was useful and I learnt a lot and got a certificate at the end. Thank you.
Nicki Openshaw
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