Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Love this course!! Everything included is so helpful, from the basics straight through to setting up your own salon.
Being a mother and working full time I was able to work at my own pace.
Would definitely recommend!!
Sade Aubrey
I found the course very useful and it was fairly easy to navigate around the website. The course material was good and easy to understand and I am glad that I passed my test.
I learned so much as I am currently doing my CEMAP Mortgage Adviser qualification and thought that doing an Estate Agency Diploma would help me know the basics about selling and letting properties.
I feel so much more confident after doing the course and encourage anyone who wants a career in Estate Agency to do this course as you will learn so much from it.
Thank you New Skills Academy!
Alym Nathoo
his is a really great course, its content is really useful.
It’s great value for money and it’s not at all stressful. It’s so easy to understand, yet it covers complex aspects regarding safe practices. It let’s you stop and start the course, which means I can still work in a full time job, which won’t effect me financially.
This has been the best decision to complete this course. I’m really keen to learn more skills, and maybe do a few more courses to expand my skills set. I will most definitely be using New Skills Academy to help me!
Samantha Holmes
I ordered the wedding planner course as I am off work and wanted to make use of my time. This course is extremely well set out and easy to follow. The course is broken down into easy to manage modules covering absolutely everything you need to know about being a wedding planner. You can complete these modules at your own pace and you get the chance to review the modules you have completed at any time you wish. The modules take you through the step by step process of planning a wedding including all the pit falls. I am enjoying this course and would definitely recommend it to anyone thinking of going into this area of work. The course gives you some very handy tips on things that you may well not have thought about. So what are you waiting for, sign up for an excellent course at a more than reasonable price.
Joanne Wigmore
Fantastic online course. Very informative, easy to follow sessions with a test facility at the end of each session. You can complete this at your own pace any time of day or night, without any pressure and there is even help if you need it with tutors online.
I would highly recommend New Skills Academy to anyone looking to gain a qualification but needs time to complete the course or cannot attend classes. I look forward to completing many more courses with you shortly. A great way of learning new skills, as the name of the company suggests with a recognised qualification.
Thank you New Skills.
Julie Roach
As the Head of HR, I always have to keep up to date on all law. This course was brilliant and helped me brush up on some areas I hadn’t worked on for some time. Really great value and also very user friendly – brilliant purchase!
For me personally, I have a Masters in HR Management and I love to keep developing and learning and this course was a brilliant way to satisfy my hunger for learning but I could also fit it in with my full time role – win win!
Another positive edition to anyone’s CV – would recommend to anyone even if you are just curious about your employee rights!
Amy Knight
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
Love this course!! Everything included is so helpful, from the basics straight through to setting up your own salon.
Being a mother and working full time I was able to work at my own pace.
Would definitely recommend!!
Sade Aubrey
I found the course very useful and it was fairly easy to navigate around the website. The course material was good and easy to understand and I am glad that I passed my test.
I learned so much as I am currently doing my CEMAP Mortgage Adviser qualification and thought that doing an Estate Agency Diploma would help me know the basics about selling and letting properties.
I feel so much more confident after doing the course and encourage anyone who wants a career in Estate Agency to do this course as you will learn so much from it.
Thank you New Skills Academy!
Alym Nathoo
his is a really great course, its content is really useful.
It’s great value for money and it’s not at all stressful. It’s so easy to understand, yet it covers complex aspects regarding safe practices. It let’s you stop and start the course, which means I can still work in a full time job, which won’t effect me financially.
This has been the best decision to complete this course. I’m really keen to learn more skills, and maybe do a few more courses to expand my skills set. I will most definitely be using New Skills Academy to help me!
Samantha Holmes
I ordered the wedding planner course as I am off work and wanted to make use of my time. This course is extremely well set out and easy to follow. The course is broken down into easy to manage modules covering absolutely everything you need to know about being a wedding planner. You can complete these modules at your own pace and you get the chance to review the modules you have completed at any time you wish. The modules take you through the step by step process of planning a wedding including all the pit falls. I am enjoying this course and would definitely recommend it to anyone thinking of going into this area of work. The course gives you some very handy tips on things that you may well not have thought about. So what are you waiting for, sign up for an excellent course at a more than reasonable price.
Joanne Wigmore
Fantastic online course. Very informative, easy to follow sessions with a test facility at the end of each session. You can complete this at your own pace any time of day or night, without any pressure and there is even help if you need it with tutors online.
I would highly recommend New Skills Academy to anyone looking to gain a qualification but needs time to complete the course or cannot attend classes. I look forward to completing many more courses with you shortly. A great way of learning new skills, as the name of the company suggests with a recognised qualification.
Thank you New Skills.
Julie Roach
As the Head of HR, I always have to keep up to date on all law. This course was brilliant and helped me brush up on some areas I hadn’t worked on for some time. Really great value and also very user friendly – brilliant purchase!
For me personally, I have a Masters in HR Management and I love to keep developing and learning and this course was a brilliant way to satisfy my hunger for learning but I could also fit it in with my full time role – win win!
Another positive edition to anyone’s CV – would recommend to anyone even if you are just curious about your employee rights!
Amy Knight
Why you should study with us
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What our students say about us...
The course was clearly set out with helpful end of week tests which built my knowledge. Being dyslexic I found the course was set out in an easy to understand way. I was able to pass the test on my first attempt. The downloaded pdf are a useful resource that you can keep forever. Looking forward to the next course
Ross Dunsten
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops
I took up this course initially to help me with my own dog, but found that as I worked through the material I actually started thinking that this could be something that I could use to make a second income. From start to finish I found the course engaging and interesting. I am now doing another dog related course and am experiencing the same level of enjoyment. I would recommend New Skills Academy without hesitation.
Keith Smith
