Is the Customer Always Right Certificate
Why you should study with us
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This is a fantastic course, it is incredible value for money and it will give you all the information you need to be able to pursue the career of Teaching Assistant.
Being able to do it all in your own time makes it a lot less stressful if you're trying to fit it around work and life in general and the addition of worksheets throughout helps you see which areas need improvement before you take the final test.
Jack Whitcher
I found the CRM course to be very informative & user friendly. The knowledge I've gained, after completing five detailed modules & a short exam, has given me a much better understanding of CRM and this personal development will help me to implement new processes in the workplace. The entire course is available on demand, before and after completion, meaning you can go over every module until you're confident enough to take the exam. For anybody looking to gain information on what Customer Relationship Management is, and how it can improve your business, I cannot not recommend this course highly enough.
Joe Shawyer
I found the course very useful. I loved every minute of the course, the layout is clear and very easy to use. The take notes section is very useful, handy if your pen runs out of ink, which mine did.
The information was easy to read and follow. The pictures and videos was laid out very well, which are easy to follow. The PDF was great to follow and great to have for after the course to refresh your memory. Perfect for balloon modellers.
Thank you so much for the course. I have now added another certificate to my CV and customer like the idea of the certificate ? Thank you again.
Kirstie Hood
I’ve been searching for courses based around animals for a long time. Finally found a provider that has a lot of courses in this area. I’m really enjoying this course so far, and can’t wait to do the next one.
The course is very easy to follow, with highlighted text so that you can remember the important parts of each module and the fact you can learn at your own speed and access the course for life is great. I am a very busy working mum, and I can now fit my learning around my other commitments in my life.
Bring on future learning!
Sarah Robinson
I was bought this Nail course as a birthday present and it has really inspired me as I have always had a passion for Nail design.
This course was well structured, clear, and easy to follow. It ran smoothly and I knew exactly how long I was expected to work on each module.
I learnt all about the business side to the salon as well as physical skills and it was easy to do the exams and get my certificate. I would thoroughly recommend this course or similar ones to other people as it was so flexible and I can now take my new skills straight into the working world.
Lauren Dean
A great programme, and allowed me to interact in my own time, reflect on my learning and get to practice. I like the fact that there is an exam to verify and check learning. The platform is easy to navigate around and is engaging both left hemisphere and right hemisphere of the brain.
The parts about motivation and retention rates is interesting and will be helpful in my own personal career. It’s good to see that learning and development, including different training methods are included. The programme is great springboard for people wanting to go into human resources as a career option.
Marie Tolman
Is the Customer Always Right? Course
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications. The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:
- Why customers are invaluable to the growth and development of your business and how to treat your customers well
- The benefits of treating your customers with attention and respect and how it helps
- Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
- How to weigh the pros and cons of the situation and include important considerations
- How blindly favouring the consumer can lower the morale of your employees
- Useful strategies and tips that you can use when you find that a consumer is not right
- How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
- You will be able to evaluate a situation by gathering details
- You become aware of the importance of customers and why you should offer reliable customer service
- You are better placed to back up employees when a consumer is abusive or abrasive
- You learn how to differentiate between solid customers who are worth retaining and others that you can let go
- You learn how to manage difficult consumers and regulate your body language in stressful situations
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Is the Customer Always Right Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This is a fantastic course, it is incredible value for money and it will give you all the information you need to be able to pursue the career of Teaching Assistant.
Being able to do it all in your own time makes it a lot less stressful if you're trying to fit it around work and life in general and the addition of worksheets throughout helps you see which areas need improvement before you take the final test.
Jack Whitcher
I found the CRM course to be very informative & user friendly. The knowledge I've gained, after completing five detailed modules & a short exam, has given me a much better understanding of CRM and this personal development will help me to implement new processes in the workplace. The entire course is available on demand, before and after completion, meaning you can go over every module until you're confident enough to take the exam. For anybody looking to gain information on what Customer Relationship Management is, and how it can improve your business, I cannot not recommend this course highly enough.
Joe Shawyer
I found the course very useful. I loved every minute of the course, the layout is clear and very easy to use. The take notes section is very useful, handy if your pen runs out of ink, which mine did.
The information was easy to read and follow. The pictures and videos was laid out very well, which are easy to follow. The PDF was great to follow and great to have for after the course to refresh your memory. Perfect for balloon modellers.
Thank you so much for the course. I have now added another certificate to my CV and customer like the idea of the certificate ? Thank you again.
Kirstie Hood
I’ve been searching for courses based around animals for a long time. Finally found a provider that has a lot of courses in this area. I’m really enjoying this course so far, and can’t wait to do the next one.
The course is very easy to follow, with highlighted text so that you can remember the important parts of each module and the fact you can learn at your own speed and access the course for life is great. I am a very busy working mum, and I can now fit my learning around my other commitments in my life.
Bring on future learning!
Sarah Robinson
I was bought this Nail course as a birthday present and it has really inspired me as I have always had a passion for Nail design.
This course was well structured, clear, and easy to follow. It ran smoothly and I knew exactly how long I was expected to work on each module.
I learnt all about the business side to the salon as well as physical skills and it was easy to do the exams and get my certificate. I would thoroughly recommend this course or similar ones to other people as it was so flexible and I can now take my new skills straight into the working world.
Lauren Dean
A great programme, and allowed me to interact in my own time, reflect on my learning and get to practice. I like the fact that there is an exam to verify and check learning. The platform is easy to navigate around and is engaging both left hemisphere and right hemisphere of the brain.
The parts about motivation and retention rates is interesting and will be helpful in my own personal career. It’s good to see that learning and development, including different training methods are included. The programme is great springboard for people wanting to go into human resources as a career option.
Marie Tolman
Why you should study with us
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What our students say about us...
I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson
Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson
Excellent course, well explained and easy to understand. The course can be done at my own pace and is available on various devices. The layout of the course was excellent and the notes options is very good. The content is perfect and well structured, making it easy to understand and follow. I will definitely be taking more courses in the future.
Luis Costa
It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke
