Converting Leads into Sales Certificate
Why you should study with us
Converting Leads into Sales Certificate Course
The entire sales landscape has changed dramatically in the last decade. As a result, businesses are seeking new strategies and shifting sales models: pushing for streamlined internal sales processes which require significant changes to roles, skills, technology and organisational structure. Businesses, and individuals, that learn to thrive in this rapidly changing and dynamic environment can grasp the huge opportunity to dynamically respond to changing customer requirements. Customer centric and internally aligned sales and service models lead the way for a new approach to selling, which genuinely supports customers to purchase products aligned to their needs - increasing trust, loyalty and revenue.
This course has been designed for sales staff at all levels to help you understand, respond and thrive under modern and dynamic sales models. The course covers key concepts vital to understanding and implementing processes which drive competitor advantage and increase market share. The information presented is supported by practical examples, templates and opportunities to develop and practice the skills, aptitudes and concepts needed to successfully sell to today’s savvy consumer in saturated global markets. The skills, tools and knowledge contained in this course will take you through the essential knowledge, psychology, practical steps and personal development needed to optimise your sales opportunities and convert leads into sales. Worksheets, quizzes, tests and interactive exercises are provided to reinforce and aid your learning.
What you will learn:
- How sales and service roles have changed and the immense opportunities this presents
- How to support and manage internet savvy and highly informed modern consumers
- Why sales people need to reframe products and services as solutions to customer problems
- How to use effective questioning to qualify leads and gather vital information about needs
- How to direct the buying journey and successfully input at each stage
- Simple techniques for resolving objections and ensuring the prospect is ready to close
- How and why gaining trust is so vital under the influence of social media
- The concepts of lead scoring and how it is used to optimise effort and maximise profitability
Benefits of taking this course:
- Feel more confident understanding the psychology, emotions and behaviours of customers
- Learn how to effectively position appropriate products to upsell and cross-sell
- Discover how to maintain confident communication when dealing with difficult customers
- Acquire practical methods to build trust and develop productive relationships
- Eliminate the fear of asking for commitment and getting sales
- Develop call structure and customisable templates for multiple correspondence types
- Enhance and optimise linguistic and conversational skills to aid clear communication
Taking this course will empower individuals and organisations to respond effectively to change and implement dynamic customer-centric sales processes which are ethical, effective and highly profitable.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Understand the relationship between service, selling and upselling.
- Investigate the benefits of a change in mind-set to step into the new roles
- Get to grips with the new reality of informed customers and how this impacts business processes
- Understand the importance of reframing products and services as solutions to customer problems
- Learn how to use effective questioning to qualify leads and gather vital information about needs
- Comprehend the differences between upselling and cross-selling with strategies for their effective use
- Discover how to direct the buying journey and how to successfully input at each stage
- Understand the drivers and differences in customer personalities and buying behaviours
- Learn how to analyse customer behaviours and interpret actions to reveal patterns and styles
- Discover how to maintain confident communication when dealing with difficult customers
- Uncover the crucial significance of establishing trust in customer relationships
- Understand the concept of lead scoring and how it should be used to prioritise your sales efforts
- Learn why we avoid asking for commitment and discover how to overcome fears and ask for sales
- Uncover the main reasons cold calling fails and learn how to do it effectively
- Introduce structure and customisable templates for emails and telephone calls
- Enhance and optimise telephone and conversational skills to aid clear communication
- Improve telephone etiquette and expand customer rapport development using the telephone
- Learn about the key areas in which business should focus sales change management efforts
- Review the changing scope of sales roles within business organisations
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Converting Leads into Sales Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 9 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
The Marketing Diploma Course was laid out in such a way that it was easy to understand and work through and the modular approach meant I was able to complete the course in a way which suited me.
The New Skills Academy website is easy to use and the user dashboard provides all the information you need to start, continue and complete your studies.
Each module in the course was detailed and broken down into manageable chunks, with downloadable worksheets to test knowledge at the end of each module making sure you have the understanding to progress.
Overall, an easy way to develop new skills!
Nick Eyley
Amazing course, easy to understand and very straight forward. It gives you a chance to review previous modules, also you are able to take notes and save them in your course profile, where you can check them at any time.
Along with the course, you get rewards for completing your course modules. It opens the door to a chance of doing something you like or changing your career, also for people that just want to get new skills in different areas.
Do it at your own pace from your own home, I usually do it on my days off. Totally worth it, I recommend it.
Sara Correia
Wow! Wow!! Wow!!! Is there anyone still thinking about doing the course? Dont think. Buy the course and just do it. Very Interesting course. I thought I wouldn't be able to finish this in 1 month, But I was wrong. I was totally Glued to my computer that I forgot my lunch. I am happy I bought this course and I passed the course, and I have printed my certificate. What else could you ask for? They even would allow you use their Business Logo on your website makes it so professional. You also get templates of almost everything you would need to start a new company from Business cards to flyers. All I can say is Thanks for the great course and great give away templates.
I will recommend this over and over again.....
Abidemi Bewaji
This course will give me the chance to engage further in my search for a career. I found this course helpful for both refreshing my memory of known skills as well as teaching me new ones.
I appreciated the chance to engage in this course as it was very interactive. I could both watch videos as well as read explanations. I could then apply that in a practice element of the course.
I have an ICT A Level and I didn’t know some of the function that were possible on word. It has been beneficial to me, even though I’m well versed in Microsoft Word.
Shelley Mckeown
Thoroughly enjoyed this course. Have decided to change my career path but have no real experience or qualifications in the job I really want to do.
I have always wanted to work with animals but ended up in the retail sector. While I do enjoy that, I feel now is the time to get out there and do what I want to do. I have sent in my CV to a dog groomer near me with a copy of my certificate attached. Fingers crossed!
I enjoyed this Diploma so much I shall be having a go at another pet/dog related one in the very near future!
Claire Hall
I was desperate to get out of my current job but didn't quite have the right skills to move on to another job. I am so glad I chose this course as it has allowed me to gain much needed skills and opened many doors in my career development.
Saffron Gee
Converting Leads into Sales Certificate Course
The entire sales landscape has changed dramatically in the last decade. As a result, businesses are seeking new strategies and shifting sales models: pushing for streamlined internal sales processes which require significant changes to roles, skills, technology and organisational structure. Businesses, and individuals, that learn to thrive in this rapidly changing and dynamic environment can grasp the huge opportunity to dynamically respond to changing customer requirements. Customer centric and internally aligned sales and service models lead the way for a new approach to selling, which genuinely supports customers to purchase products aligned to their needs - increasing trust, loyalty and revenue.
This course has been designed for sales staff at all levels to help you understand, respond and thrive under modern and dynamic sales models. The course covers key concepts vital to understanding and implementing processes which drive competitor advantage and increase market share. The information presented is supported by practical examples, templates and opportunities to develop and practice the skills, aptitudes and concepts needed to successfully sell to today’s savvy consumer in saturated global markets. The skills, tools and knowledge contained in this course will take you through the essential knowledge, psychology, practical steps and personal development needed to optimise your sales opportunities and convert leads into sales. Worksheets, quizzes, tests and interactive exercises are provided to reinforce and aid your learning.
What you will learn:
- How sales and service roles have changed and the immense opportunities this presents
- How to support and manage internet savvy and highly informed modern consumers
- Why sales people need to reframe products and services as solutions to customer problems
- How to use effective questioning to qualify leads and gather vital information about needs
- How to direct the buying journey and successfully input at each stage
- Simple techniques for resolving objections and ensuring the prospect is ready to close
- How and why gaining trust is so vital under the influence of social media
- The concepts of lead scoring and how it is used to optimise effort and maximise profitability
Benefits of taking this course:
- Feel more confident understanding the psychology, emotions and behaviours of customers
- Learn how to effectively position appropriate products to upsell and cross-sell
- Discover how to maintain confident communication when dealing with difficult customers
- Acquire practical methods to build trust and develop productive relationships
- Eliminate the fear of asking for commitment and getting sales
- Develop call structure and customisable templates for multiple correspondence types
- Enhance and optimise linguistic and conversational skills to aid clear communication
Taking this course will empower individuals and organisations to respond effectively to change and implement dynamic customer-centric sales processes which are ethical, effective and highly profitable.
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices
- Learn how sales and service roles have changed and the new opportunities this presents for business
- Understand the relationship between service, selling and upselling.
- Investigate the benefits of a change in mind-set to step into the new roles
- Get to grips with the new reality of informed customers and how this impacts business processes
- Understand the importance of reframing products and services as solutions to customer problems
- Learn how to use effective questioning to qualify leads and gather vital information about needs
- Comprehend the differences between upselling and cross-selling with strategies for their effective use
- Discover how to direct the buying journey and how to successfully input at each stage
- Understand the drivers and differences in customer personalities and buying behaviours
- Learn how to analyse customer behaviours and interpret actions to reveal patterns and styles
- Discover how to maintain confident communication when dealing with difficult customers
- Uncover the crucial significance of establishing trust in customer relationships
- Understand the concept of lead scoring and how it should be used to prioritise your sales efforts
- Learn why we avoid asking for commitment and discover how to overcome fears and ask for sales
- Uncover the main reasons cold calling fails and learn how to do it effectively
- Introduce structure and customisable templates for emails and telephone calls
- Enhance and optimise telephone and conversational skills to aid clear communication
- Improve telephone etiquette and expand customer rapport development using the telephone
- Learn about the key areas in which business should focus sales change management efforts
- Review the changing scope of sales roles within business organisations
ID: YDFT67YHJ
of achievement
This certificate is presented to
Your Name
For completing the
Converting Leads into Sales Certificate
on 21st November 2026
Selena Hurford
Selena Hurford
Course Tutor
Daniel Morgan
Daniel Morgan
Head of Academy
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 9 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
The Marketing Diploma Course was laid out in such a way that it was easy to understand and work through and the modular approach meant I was able to complete the course in a way which suited me.
The New Skills Academy website is easy to use and the user dashboard provides all the information you need to start, continue and complete your studies.
Each module in the course was detailed and broken down into manageable chunks, with downloadable worksheets to test knowledge at the end of each module making sure you have the understanding to progress.
Overall, an easy way to develop new skills!
Nick Eyley
Amazing course, easy to understand and very straight forward. It gives you a chance to review previous modules, also you are able to take notes and save them in your course profile, where you can check them at any time.
Along with the course, you get rewards for completing your course modules. It opens the door to a chance of doing something you like or changing your career, also for people that just want to get new skills in different areas.
Do it at your own pace from your own home, I usually do it on my days off. Totally worth it, I recommend it.
Sara Correia
Wow! Wow!! Wow!!! Is there anyone still thinking about doing the course? Dont think. Buy the course and just do it. Very Interesting course. I thought I wouldn't be able to finish this in 1 month, But I was wrong. I was totally Glued to my computer that I forgot my lunch. I am happy I bought this course and I passed the course, and I have printed my certificate. What else could you ask for? They even would allow you use their Business Logo on your website makes it so professional. You also get templates of almost everything you would need to start a new company from Business cards to flyers. All I can say is Thanks for the great course and great give away templates.
I will recommend this over and over again.....
Abidemi Bewaji
This course will give me the chance to engage further in my search for a career. I found this course helpful for both refreshing my memory of known skills as well as teaching me new ones.
I appreciated the chance to engage in this course as it was very interactive. I could both watch videos as well as read explanations. I could then apply that in a practice element of the course.
I have an ICT A Level and I didn’t know some of the function that were possible on word. It has been beneficial to me, even though I’m well versed in Microsoft Word.
Shelley Mckeown
Thoroughly enjoyed this course. Have decided to change my career path but have no real experience or qualifications in the job I really want to do.
I have always wanted to work with animals but ended up in the retail sector. While I do enjoy that, I feel now is the time to get out there and do what I want to do. I have sent in my CV to a dog groomer near me with a copy of my certificate attached. Fingers crossed!
I enjoyed this Diploma so much I shall be having a go at another pet/dog related one in the very near future!
Claire Hall
I was desperate to get out of my current job but didn't quite have the right skills to move on to another job. I am so glad I chose this course as it has allowed me to gain much needed skills and opened many doors in my career development.
Saffron Gee
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More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
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Shari Anderson
Wow what an incredible insight for the start of anyone's journey in property. This course gives you so much information and there are tests and questions on each of the modules. The course is very easy to follow and well laid out. You can actually make notes on the pages of each module using the notes tab! I am very excited to say that I passed and I only spent one week on this course. I will print all the PDF information and keep it in a file with my certificate. I feel very confident for my future plans now I have completed this course.
Nichola Anderson
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Marva Hudson
This is a great course for any level of knowledge. Very easy to navigate, great practical tasks and explanations are very clear. You can revise any module with no problem. The test wasn’t too hard if you completed every module. It may be handy to make some notes before you start. Overall I'm very happy with my choice. Thank you New skills for my New skills :)
Julia Bobkova
Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci
